I know that twitch has been looking into ways to get around AdBlock and whatnot to ensure that ads get played, but: Consider less intrusive/annoying/irritating advertising. The majority of people are using AdBlock because they find ads annoying. You know, that stereotype CONGRATS YOU'VE WON A FREE PRIZE!!! flashing ad kind of thing?

If you were to make twitch advertising less intrusive, I believe it would help. Twitch ads already aren't *that bad*, but they could be improved in a number of possible ways:

- Make the advertisement only hijack the video feed, not the audio. With the advertisements jumping into both the audio and the video, there is a disconnect. Viewers come back into the stream after the advertisement is over going "Wait, what happened? What did you say?" and streamers have to repeat themselves or explain what just happened. Like, take Pokémon Shiny Hunting or Wifi Battling: If a streamer finds the shiny or somehow has a great comeback, the audience is going to miss that and say, "Wait, you got it? :/" Maintaining the audio feed allows for some reduced level of connectivity and immersion while at the same time allows for advertisements to come through.

- Text-based pop-ups, like on youtube. You know those little grey rectangles that pop up on youtube that you can just x your way through? Have those, but maybe even disable Xing out of them for thirty seconds or whatnot. A small grey box isn't that bad; maybe it's not worth as much and thus can have a higher frequency of appearing, but I'd definitely be willing to sit through more of those than normal advertisements.

- Select preferred advertisers. An ad isn't very effective (or even worse, counterproductive) when it's thrust in the face of someone who doesn't exactly care for or dislikes what the ad is showing. Like, no, no matter how many times you stick LOL in my face, I'm... Just not interested. But if it's for, say, Pokémon or Nintendo in general, I'm more "Yeah, okay" in regards to the ad. It's just a more positive experience to see what you want: If we have to have ads (and really, they are not that bad, and it keeps people in their homes and fed, so we kind of do), I would be much much less annoyed if I had my choice of what kind of advertising I would want shown to me. Show me what I want, and it makes it a more pleasant experience. Have a checklist or drop-down in a user settings page to allow people to opt into getting certain company ads targetted at them. (Like, Nintendo ads, Sony ads, Microsoft ads, etc.)

Again, ads are not Bad: They keep people paid. It's either ads or total 100% subscription only services. And twitch is great as a platform and as a company. But I just think there's still room to make even ads a more positive experience. (Like, how many places can you say, Even the advertising is okay?) Idk. I want to support my favourite streamers, but sometimes it's like, Come on, I don't want to see this :( There's definitely still room to grow.

Overall, ads on Twitch are reasonable and not too intrusive, but this one quirk makes it more difficult for small streamers to support each other.

If someone ends their stream by hosting mine, I would like to be able to thank them and welcome them and any viewers who came along with them. But at the moment that I receive the host notification, I have to assume that none of them can see me because an ad just started playing for them. And if I host another streamer at the conclusion of my stream, my viewers and I don't get to see their reaction unless without pre-loading their stream, or watching the VOD later, or enabling an adblocker.

Revenue from host-transition ads must be next to nothing, and this does not seem like something that is done to nudge people towards paying for Turbo because the hosted streamer obviously cannot assume that most of the viewers coming over to their channel have Turbo.