Most people hate advertisements in this day and age. Twitch is a very in the moment platform. Being interrupted with an ad really impacts the stream. Viewers lose communication with the streamer, and even if the streamer explicitly states they are going to run an ad, they get nominal money from the ad at the huge risk of losing viewership.

A couple proposals to remedy this:

1. Do not play ads when swapping channels (causes stagnation of viewer bases) instead do a banner ad. (like for mobile users, minimally invasive and doesn’t affect the flow of the stream)

2. Set a limit to how many ads a person can have per x amount of time, and let them know what that is. This will stop the ad every stream switch, refresh, etc. and render down the “uptime” of the ads to a more bearable level. (Also ad some code to prevent repeat ads. It’s extremely upsetting to the user base)

3. Incentivize twitch turbo more. It’s main function is to remove ads for any person on mobile (or PC for people who are honest and want to support the cost of maintaining twitch infrastructure). For me, nine dollars monthly is more expensive than Crunchyroll Premium (6 or 7 can’t remember) and may be off putting to people considering what to watch and where. You could be losing viewership to other platforms due to this. Maybe add a monthly subscription (I’ve got a 33 prime sub streak for one channel and don’t want to break it, and having more choices for emotes is nice) Moving more subs around will make the community more involved and channel emotes are basically mini “ads” to other streamers.

Shown above, many people can feel like the rug has been ripped out from under them because of the ad changes. What they took for granted suddenly is gone and replaced with intrusive ads. Doing some sort of promotion or deal to subvert the viewers negative feelings with the change will help alleviate the issue with ads and make the transition into the new status quo smoother.

Twitch prime could blossom into an individualized experience where the rewards are more relevant to each person. (Have a survey like monthly, do some polls, gather some info, then adapt to better reward the users)

Since this change I've been driven further and further away from Twitch.tv as a platform. I find it ridiculous that the only way to not have to see this annoying Ad spam is by using my ONE prime sub or just not watching content on Twitch.tv. There is a major problem with that approach, and until something changes (and I'm certain thousands of others would agree here), I will no longer be using this platform for my viewing pleasure.I hope you guys get this figured out and find a better solution soon, like putting the Ads responsibility back on individual streamers, since that empowers THEM to generate revenue for themselves, as opposed to the obviously fake cop-out of "this ad supports -insert random streamer here- " since that just seems so disingenuous.

Pretty simple and as described in the title.
If I have Amazon Prime you can obviously track my viewing history, and use it to NOT show me ads for the shows I have seen.

Currently I get about 4 rotating ads (Cloak & Dagger, Hanna, Grand Tour, Jack Ryan).
Three of these I've already seen, and so whenever I get an ad for them now I just close out the Twitch desktop client and restart it - because that's faster and less annoying than watching the ad to completion.

So maybe you could tone down the ads, or at the very least don't show us the ads that 100% ARE OF NO INTEREST TO US BECAUSE WE ALREADY BOUGHT INTO/WATCHED YOUR PRODUCT.

Until a couple of months ago, I could earn anywhere from 5-75 bits per ad watched while watching ads for bits on my pc. That was cool and allowed me to support my favorite streamers.

Then I installed the twitch app on my ipad. Big mistake. After installing the ipad app I was no longer able to watch ads for bits on my pc.

The 'watch ad' button is now permanently grayed-out when I try to watch ads for bits on my pc. I am able to watch ads for bits on my ipad but I only get 2 bits, which is not worth the time. I have tried uninstalling the twitch app on my ipad to see if that fixes it. No joy.

2 bits per ad is not worth it, so now I never watch ads and have re-enabled adblock on twitch.tv. I never watch ads on twitch anymore. I don't buy bits anymore either, and instead support my favorite streamers directly.

If this issue were to be fixed and if the amount of bits per ad earned didn't vary by platform, I would watch ads again on twitch and disable adblock on twitch.tv.

I usually do not post in threads or forums, but the recent mandate to force you to watch ads have pissed me off so much that here I am. I am writing this because these ads are just ridiculous. There used to be a time when twitch prime users were not forced to suffer this cruel and indecent punishment. I have twitch prime and I'm currently subscribed to TSM_Viss. Now my experience is all fine and dandy when I watch his channel ,AD FREE, the way watching video games should be. I mean think about it, we are watching people play video games. Depending on the type of game that you're watching, an ad that interrupts the stream for 30-60 seconds can cause you to miss the most important part of the game. For example, when streamers get together for tournaments I like to bounce around from stream to stream getting the different perspectives. But now since twitch forces you to watch an ad every time you switch streams, you best believe I'm not bouncing around from stream to stream watching endless ads. I was watching the code red tourney on Docs channel, and the dude was killing slaying bop bop bop clean em up. Only about six ppl left on the map and this point I'm on the edge of my seat with my popcorn waiting to see how this is going to end. Then BOOM an ad hits. Im like okay, no big deal one ad and I'm back in it. The ad finishes and to my dismay it was followed by another, then another then another then another then another then another. At this point I want to slam my laptop on the ground. Needless to say, when it finally got back to the game play the match was over. So frustrating. If you people at twitch are gonna force us to watch ads, the least you can do is come up with an algorithm that only plays ads when the streamer has some downtime (i.e. talking to chat, eating some food, going to the bathroom, or waiting in a lobby). I mean I GET IT, twitch is streaming thursday night football games, cool. Now do I got to see that add over a 100 times or can I watch some video game content now. I GET IT, samsung got a new game phone with a huge beautiful screen (sigh), can I get back to watching the final circle in blackout now. As am typing this, Ive watched the same nurf gun ad like three times already, and still dont plan on buying a nurf gun in the future (unless of course it gives me the ability to do somersaults like the asian guy in the ad). Anyways, before I get too carried away. I am writing this to say the ads are too much and are destroying my viewing experience on twitch. I will stop watching streams altogether if you guys don't fix this issue. I know you guys are probably like so what if you stop watching we got millions of other people who will continue to watch. That's fine, but I doubt I'm the only one feeling this way about this issue. Youtube has ads, and certain ads you can even skip. But one of the major differences with youtube and twitch is that twitch is LIVE (for the most part) and youtube is not (for the most part... I know they got live streams on that platform too but c'mon guys who are we kiddin we are watching already made videos on youtube. So when youtube interrupts your video AT LEAST YOUR NOT MISSING CONTENT!!! And I hate to say youtube so much on a twitch.tv forum but hey it is what it is. Free advertisement for YouTube I guess. So let me end it with this, stop the money grabbing TWITCH! Fix this issue or you will notice a decline in viewership.

I understand that ads are necessary to support twitch and streamers, and while I don't *like* it, I can deal with it. But one thing is SUPER annoying - when an ad pops up right when something exciting is happening/about to happen and everyone misses the action. At least TV ads have the courtesy to play during breaks - imagine if an ad came on while the super bowl-winning touchdown pass was in the air!

If we can't outright remove or skip ads (understandable), how about having a simple button pop up in a corner of the stream when an ad plays labeled 'delay' that temporarily dismisses the ad or ad series and sets it to come back in 3-5 minutes or so. (The button would not be present the second time, so you can't just keep delaying forever.) This way twitch still gets its ad viewing time, but viewers can at least *try* to prevent it from hijacking the stream at exactly the wrong moment.

Most of ads should be skippable. Your site is a live streaming platform, you cannot force people to watch ads while they were watching something else that they will completely miss because of ads. Same concept goes for the first AD you are forced to watch as soon as you open one live stream. If im forced to watch something without any possibility to skip unless i close the whole page, i will 100% start hating on the promoted product just beause it is disturbing my plans.
Also giving people the possibility to spam as many ads as they want, looks like a streamer paradise, right, but it became fkn hell for others not streaming and just watching. There are more ads on twitch now than in tv. At this moment, twitch is comparable to any illegal movie streaming platform where they spam 100 ads per second to earn the most possible income. Legit feels the same.
Also. Why do you think youtube lets people ADBLOCK ads, instead of adopting a different system like you are doing here? (yep, ads are impossible to block on twitch)
Because someone just dont want to watch ads end of the story. Not even 1. By forcing people to watch ads no matter what (unless you pay of course) you are willingly pushing a decent slice of audience away from this site, since they just dont have a chance to navigate ads-free.
It might look like a smart idea in short terms since everyone now is obligated to watch the same amount of ads, still, on a long run, you will scare away a decent slice of people just because of this issue.
Remove your stupid in-stream impossible-to-block abusive unskippable ads.
PS. i had to watch the omen desktop ads at least 500 times in the past 2 weeks. I never meant to buy that crap and i never will, so, exactly, how is it effective in any way to keep spamming that sht to me since im obviously not interested, i wonder.
Also, promoters will soon understand how uneffective it actually is to promote stuff here, because of what i just explained, and you will eventually scare away advertisers too.
Also i basically stopped exploring rooms, because now i have to watch a damn AD everytime i close a stream to open another one. It got so boring that i basically stopped searching for rooms and im always watching the same people just to avoid the system triggering new ads.
Was anyone even thinking to all this issues, when you added this ads-system on twitch?
I honestly dont think so.
This is a gigantic mess.