normalize Ad volume with content volume
Not as frequently as before but still often, Ads play which are dramatically louder than the broadcast content. This is an annoyance, interferes with other people in the house, and frankly makes me more likely to mute the ad and go do something in a different tab.
Normalizing volume levels with stream average volume or peak volume wouldn't take a huge amount of processing power and would fix the problem entirely. It's required by the US's FCC in other broadcast mediums, but it's really just a quality of life improvement for the viewers and a mark of good production.
Announced at Twitch Con this year, this is one of the many Ads updates we are working on: https://help.twitch.tv/s/article/ads-experience-updates
I am going back to YouTube and live TV if you do not lower the amount of ads that are played and the VOLUME the ads are played. It is terrible to see the same **** ad over and over again for something I will NEVER use or buy every 5 mins. Is what makes matters worse is the fact that the VOLUME screams at you for something I will never use or buy. As a matter of fact, I will never buy Ice Breakers again because I am sick of their breakthrough advert YELLING AT ME FOR 30 **** SECONDS!!! Fix the volume and the amount of ads. If it seems as though I am yelling randomly through CAPS, I am not. You are merely hearing an advert!
This absolutely needs to be addressed. It's impossible to wear headphones and watch twitch now because some of these ads are so loud it's painful (like actually physically painful). Sort this out now.
i see this is a pretty old post and twitch still has a ridiculous volume on adds and for me that listen to ASMR a lot on twitch to relax those adds are giving me PTSD no joke the clearly twitch dont give 1 F about ASMR and relaxing . big thumb down because i'm even to poor to sub to dodge the terror of twitch adds booo .
This would do a great deal to improve the twitch experience. The ads don't have to be silenced but normalizing the volume level would make the experience far better.
This may also help users discover new streamers. The first impression of a streamer is extremely important for being able to retain a viewer. If an ad is so loud that you turn off the stream, that viewer may never discover that stream again.
Normalization of ad playback volume with the stream average volume would be a MASSIVE quality of life improvement for viewers. Some ads I've experienced are absolutely obscenely loud, and advertisers would love to know that viewers would be able to comfortably hear their ad at a similar volume to the actual content without competing with the inconsistent volumes of other ads.
Omg im getting out of my mind from this shity ads I don’t need to see it with loud music jeeez just fuck of
Yeah, seconding this. It makes watching overwatch league VODS on youtube way preferable.
You SERIOUSLY need to fix the volume levels on your ads. All weekend long I’ve had to deal with commercials that are LITERALLY FOUR TIMES LOUDER than the tournament stream I’ve been watching. I’m going to stop using your program altogether soon because of your cancerous advertisement spam with broken volume levels. Not only are they too loud, but the excessive ads are constantly cutting off the first stock in numerous matches I’m trying to watch. It’s cutting short an entire third of the battle! Seriously corrupt advertising methods. NEEDS to be fixed.
Agreed, completely pisses me off, very rude way for Twitch to treat viewers. Slime
I support this. As a viewer, I despise the excessive amount, length and repetitiveness of ads in general but if us viewers can't get the numbers to make Twitch change their ad system more reasonably, I'd think a volume balance would be at least a step in the right direction. I find myself hitting the mute button on my device every time one or a series of ads come on because they are just WAY too freaking loud. It's very annoying and disruptive. I leave streams all the time because of it. I've actually started viewing more Mixer streamers because it's ad free, at least for now. I understand that ads support streamers but they are just too excessive and everything about them is offputting to viewers like myself. Besides, I don't support the "consume obey conform" by throwing something in your face concept. If I'm in the market for something I'll consider your product. If your ads annoy the shit out of me, I will never support your brand and/or products. I'd rather be without Twitch than have Twitch with its ad system in it's overall current state.
Justin Miller commented
This is driving me nuts. I'm watching a twitch stream at a nice relaxing volume, then an ad comes on and its three times louder. A few times it feels like it nearly blows out my speakers and bothers my neighbors.
Figure it out, Twitch! Match the ad volume to the stream volume level, its not that hard!
Caers Rob commented
I honestly think i got tinitus since i got an add while watching a ASMR vod. The add volume is way higher but i already put the sound on max. Now i got a constant beep in my left ear. Maybe fix this so further casualties will be saved.
Ads Suck commented
The recent increase in ad volume is intolerable - that is why I am no longer going to be using the twitch services - you've gone the way of youtube and they suck with the ads also.
Finley N. commented
it triggers the hell out of my ptsd, and makes many people i know very anxious. i have had to log off twitch because of being sent flying into flashbacks. people i know have had the same/similar things happen. its very loud and unexpected, and i suspect this harm s many people
Ricardo Pitanga commented
In some cases, might be that the volume of the video that is too low. In any case, there should be a way for twitch to detect and equalize both volumes. I wonder how YouTube deal with this issue.
Its volume compared to the streamers is much louder than them so everytime it comes on it literally scares me, im at the point where id rather just leave twitch until the worldcup is over.
[Deleted User] commented
Literally just almost blew my eardrums out. WTF
Ads that come in full volume instantly turn me off to the advertisement's message. Particularly when I'm watching streams with lower volume or higher dynamic range and I have my volume raised.
There are tons of people complaining about the volume of ads. I'm far from alone on this. And I get it. People payed you to show us that ad and have us hear its audio. That's fine too. But the complaints won't stop just because you're paid. I have a solution that would make both parties happy. A volume bar with a minimum of 5-15%. You're a multi-million dollar company now, so now you need to live up to that expectation and stop acting like some up and coming experimental service.
That's an easy workaround to the problem. I can't believe I hadn't figured it out myself.