I can't tell you how many times an ad popping up at a moment in stream where I want to hear, makes me just turn off twitch for the rest of the night. Especially when they're cramming the same handful of ads at you over and over and over and over, especially when some ad breaks are just randomly super long...twitch's ad system is clearly based on concepts of psychological abuse against the user base. Basically abusing people into buying subs, framing it like "you're helping the creators!", taking massive cuts off the top for other people's work...big tech makes their money stealing the wealth and work of others. Tax Bezos and every amazon multi-millionaire into oblivion...they don't deserve their money, they're just legalized thieves.

This is beyond ridiculous, unprecedented even, TV wasn't as bad and as greedy as you are being. Tone down the Ads please, I'm not on twitch to watch ads. A little bit more empathy would be good, great actually.

I stopped watching twitch all together due to the ads, mainly those braindead pre-roll ones. Absolute joke of a platform this has become, RIP the content creators as they are the ones that are on the losing end at the end of the day.

and ads are getting longer and longer, got a 1 min and 30 secs twice in a row, same stupid ninja kitchen trash

ads are getting a plague, wanted to watch this stream but no, going to leave instead. 20 secs, ok, but this is getting ridiculous

Finally come to the realization that twitch isn’t anything more than an ad factory and not worth the time to try and watch streamers anymore. 30 seconds of watching a streamer and 1 of 8 ads starts playing… then 2 minutes later ad 1 of 7 starts playing… greed is perfect title for this bs

> — Amount of Ads —

Congrats you found yourself joining a stream in which the streamer has also enabled Mid-Roll ads which could result in the behaviour that you're seeing, or by looking at the date of this uservoice this also could be the result of advertisements being shown improperly, since checks (such as if you've already received a pre-roll from another streamer, if you came from a raid, if you're watching from an embed etc.) on your video player may not be properly loading/functioning.

Which I guess is an argument that Twitch is buggy in someways... but that can also be said for any website on the internet, and can be more so that Twitch is a User Generated Content publishing site that is uploading, downloading, distributing and transcoding information 24/7.

> — No Control for Content Creators —

> It‘s about the content won‘t be interrupted suddenly by an ads in the worse timing, well how could we prevent that?

Some time (I believe?) after this user voice was made, the Ad Scheduler was added to help notify streamers that an ad-break was approaching (in which they can delay it by 5 minutes if the scenario TheEpsilonAlpha has said occurs) and how spaced out they can make mid-roll ad breaks be throughout their streams.

This isn't as far of a solution as like disabling ads completely from their channel, but I think this feature is a good definition of giving ad break control to the streamer.

> Many Streamers i spoke with recommended their viewers to install adblockers to keep them in the channel!

Which is not recommended at all, since some "Twitch Adblockers" have the tendency to break checks and functions of the video player, resulting in Subscribers seeing ads, or people seeing multiple ads after a sequence of ads (which may explain the previous issue in this post)

>— Implementation Failures and Bugs —

> We, as Twitch Viewers, are already used to bugs all over the place: Emotes and Badges don‘t load, Whisper Function does often not working.

It's almost like Twitch is a platform run through multiple remote servers having to send, encode, transcode and distribute data to users all over the world, and there exists a couple of failure points and issues that come as a result of the complexity of this service.

> The mid-rolls have also been served to subscribers of channels which is a complete no-go.

Again can be caused by factors internal (video player not loading properly) or external (user installing a "Twitch Adblocker")

> Obviously nobody tested that before implementing it into production or the test methods are not working at all.

I mean, the best test for a global distribution of a feature is to... test it globally, which means implementing it to random assortment of channels to see if the performance of the feature is similar to internal tests. Obviously something did go wrong, but that's also why that wasn't initially announced in the first place.

> — Ads for Bits Function —

A regional problem, as a result of a range of factors. The biggest of which is that, depending on the season and place you live in the world, businesses spend more money on marketing & advertisements in more dense, urban and populated areas than those living in rural, less populated, or more remote areas of the world. As a result, the implementation of Ads for Bits raises two complications:

1. How much of an ad equals 1 bit?
2. How many paid advertising spots are able to fulfill these optional demands?

If 1. can't be calculated to a sustainable amount for Twitch, the feature is not implemented. If not that many business or companies want their adverts being played on an optional ad spot that's controlled by a viewer (who may or may not be active), then the feature is not implemented.

Also Amazon Ads are different from Twitch Ads, because both are technically separate business entities with separate income sources for advertisements. Amazon display ads to their ecommerce store, Twitch display ads to their platform's video player. If one asks to the other to have some of their ads play on their platform for no additional cost or compensation, both would immediately say no.

For people saying YouTube has YouTube premium twitch has twitch turbo which removes all ads except the ones streamers put through auto magically. Eventually all platforms will make 1/8 ads normal. YouTube is working on it at the moment to increase ads on live streams to make them earn more. When I was watching Ludwig I got 1/8 ads and none of them were skippable the only one that was, was the last ad. All being 15 seconds each. Twitch is being told to do this by Amazon as Amazon wants them to be profitable. YouTube earns 15+ billion yearly while twitch makes 2-5 billion yearly. They're all making ads more normal for live content. If twitch could make them less introisive or at least show the stream with ads I think people won't care as much

On Youtube you can pay a subscription to be ad free for all of Youtube. Twitch wants you to pay that for each channel. Think about that. I've just muted Twitch and gone to Youtube everytime the ads start, and get back to Twitch maybe 20 minutes later. I've quit buying subscriptions on Twitch forever - sorry content creators!

I don't even like watching my favourite streamer live any more, because I miss too much with all the ads
So far I've preferred Twitch as the streaming platform to watch, but the amount of ads recently has me thinking about switching to youtube - many creators are leaving for youtube anyway, might follow them.
Honestly, I don't watch the 20s ad before a youtube video - why would you think I'll keep watching Twitch with 4-7 ads in a row of 30 seconds?

It's pretty obvious that no one is listening to us anymore. I was gifted a sub on a channel and immediately I was greeted with 4 ads!!! I wasn't the only one. When I FINALLY got back to the stream, others were complaining about the number of ads. I semi-regularly watch ONE, count it ONE channel and only because he's a real life friend of mine. If it weren't for supporting him, I'd already be gone!

I haven't renewed a sub in a while and am lately even dropping follows over the huge volume of repeated ads. Whatever short-term gain Twitch is taking over this, it's at the expense of the brand and the streamers. One foot out the door.

i have already dropped at least a dozen streamers because of ads.the other thing is prime subs get toooo many ads as well,you would think twitch would support a streamer that most people sub with prime.i pay 147.00 a year for prime but soon no more,tired of the bs with all the ads
update:i just clicked on one of my fave streamers and right off the bat i get hit with 5 fing adds before i could say hello.needless to say i stopped watching and logged out,,this is total *********,,fix this **** twitch enough is enough!!!

The ads have gone insane. They used to pay bits to watch ads now they make streams unwatchable with so many interruptions. People won't grow as streamers anymore only people streaming to their subs will have streams because you can't go 15 min without ads. You join a stream ads. You get super loud ads over and over.

Actually absurd amount of ads, especially if you bounce between channels.

They do not care, nothing at all about what goes on concerns them. Only thing that concerns them is the dividend check, and any other money they can gouge from people.

Let us minimize and mute ads so they do not interfere with what is going on during the streams that we watch. We follow and subcribe these streamers to watch them, NOT 5-6 ads in a **** row! There is nothing more annoying then watching an amazing stream, chatting it up with the streamer, then having ads pop up right when it's getting good or missing the streamer answer a question that you may of asked them. Don't FORCE us to watch these STUPID ads! No wonder so many streamers are switching to other platforms. They are getting tired of their viewers getting interrupted.

Hi there, fundamentally I understand that I should live with ads if I choose to remain a non paying customer, but I have been seeing the same ads for the last 2-3 months. It's always the same ad (Lays and/or Doritos). Every time I change channel I see the same ad over and over, which has a negative effect on the advertised product. I've seen so many Lays/Doritos ads that I don't even want to consume them anymore, the simple fact of seeing the brand is really off-putting. When will brands/advertisers understand that spamming their brand has negative effects on people?

Thank you greatly for reading my opinion and experience on twitch i seen many complaints with twitch ads its just a lot of hassle keeping them on and at a frequent basis!

Speaking by experience!

Viewers miss what streamers say to them then streamers need to repeat themselves!

Ads are Disrupting viewer Enjoyability, theres plenty of complaints that ads are annoying, to enhance the experience can we meet in the middle and atleast have the streamer choose weather or not they want ads in their channel, those who have ads on get payed for ad content availability, those that turn off ads in channel get no no pay for ad content! Please consider this as a fair Opportunity for users and faithful twitch fans that dont like ads for disruptive reasons!

Ads block certain time off from viewing content so they lose some time off from watching a specific streamer which means less enjoyable for faithful twitch fans!

If not here is another idea only run one ad per stream not filter the streamers with unwanted ads in their channel!

Ads are way to frequent on twitch and is putting a lot of faithful twitch fans off from the service!

Please Quote Me Happy and Consider what I have said thoroughly and please understand nobody likes ads Disrupting their twitch viewing Experience!

This is Streaming not like watching TV, ads belong on tv not Twitch personal opinion!

Hi, stop broadcasting advertising without the streamer's will, there are important moments in the game and the advertising cuts. Make an agreement with the streamer, the streamer must pass 6 advertisements every 5 hours of live or 3 ads every 3 hours of live for example. You are amazing.