Reduce the greed on Ads
I formulated the title drastically because it‘s a serious problem lately happening on Twitch and don’t see that getting addressed from them, at least not in the level as it should.
I said it several times on social media and i also say it here: Twitch is ruining their ads business, constantly and -seems like- willingly:
- The sheer amount of ads which you face as a viewer of the platform is simply ridiculous
- You‘ve guys taken the control of the ads out of the hands of the content creators
- You implement changes to the ad system without notifying anybody nor testing it out
- the Ads for bits function is not working
So, let me explain that points one by one:
— Amount of Ads —
If i enter a stream (the so called „pre-roll ads“) the player tells me:
- „Ad 1 of 2“, then ofc „Ad 2 of 2“ and then it starts over again, 8 times in a row.
- Which makes by
- - an average ad length of 10 seconds (lowest value in Twitch advantage and easier to calculate here),
- - 20 seconds per „block“
- - which makes it 160 Seconds or over 2,5 Minutes i watch ads.
I really have to ask you Twitch: Are you guys kidding us?
Not is that just annoying, which leads me (and many others i spoke with) to leave the site. Which means the tab will be closed. And your mid-roll ads have the same issue.
— No Control for Content Creators —
Yeah when we are at the mid-roll ads let‘s come to a good point. You guys implement the mid-roll ads without any control for the content creators.
Okay, the streamers can trigger ads to push the mid-rolls out, but that‘s not the control i‘m talking about. It‘s about the content won‘t be interrupted suddenly by an ads in the worse timing, well how could we prevent that? OH by giving the streamers the fully control about the ad placement for example.
You guys know that streamers suffer from your „fantastic test“ right? They loosing viewers which leave the channel because of the mid-roll ads, they try to come back but the ads keep playing and playing and they won‘t come back. Many Streamers i spoke with recommended their viewers to install adblockers to keep them in the channel! If that is not an indicator to you Twitch that something is completely wrong with your ads then i recommend to not be ad based anymore.
— Implementation Failures and Bugs —
We, as Twitch Viewers, are already used to bugs all over the place: Emotes and Badges don‘t load, Whisper Function does often not working.
But the implementation of the mid-roll ads, takes failure to a whole new level! Not that nobody was informed, not partnered streamers, affiliates, normal streamers or viewers. The mid-rolls have also been served to subscribers of channels which is a complete no-go. Obviously nobody tested that before implementing it into production or the test methods are not working at all.
— Ads for Bits Function —
Okay, let‘s leave that all to the side and imagine: We want to watch ads and get something for it, like bits. Welp that‘s also not working.
For months i can‘t use the „ads for bits“ function, at all. Strange when i see that you guys can serve the ads over 2 minutes, but if i want bits to watch ads there are suddenly no ads?!? Why don‘t you use the amazon ads here, why i don‘t see the other ads here? The only time a user would get a literal benefit from watch the ads you block the function? I have to repeat myself: Are you guys kidding me?
I wish Twitch would think more about the user and the content creators and simply not backstabbing on both of them by spamming the user with ads and barely severing and of the revenue to the streamer
One of the main reasons I came to Twitch in 2017 was the lack of ads compared to traditional media. Unfortunately this has gotten progressively worse to the point where I mainly will only watch the one steamer I sub to with Prime. I understand ads and being profitable but where do you draw the line? I cannot afford to sub to multiple streamers and being force-fed a steady stream of ads each time I switch to another stream in addition to regular prerolls makes modern Twitch feel like cable tv all over again.
I'm most concerned about content creators and streamers not having control over the types of ads that are on their channels. They need to be able to opt out of ads that are harmful to their specific audience or simply don't align with their values
Ads are pushing me to give up using twitch as entertainment and finding options without ads, or with less. While YouTube is an ad free option during a promo I prefer that, or even Facebook streamers if that means no ads. The ad experience online is too overwhelming and I won’t buy any of it. I’ll make a point not to since they’re so annoying now. More and more I just close the browser or the app because the ads are too much. There’s so much else out there to watch that you are driving viewers away with your greed. I don’t mind supporting a streamer with an ad roll that they choose but not these interruptions at the start on nearly every stream and randomly throughout.
This type of ads is making Twitch extremely unenjoyable. Twitch isn't like live TV. The program you are watching DOESN'T pause while eight 30 second ad play out one by one showing things that you aren't interested in. Showing me a the same perfume ad 100 times a day or McDonalds isn't going to make me buy them. If I need a perfume I'll look up one that wasn't shown in that ad of yours. And if I need food I can look it up myself. This is beyond intrusive and greedy. If you want you can set a number of ad for BOTH the streamer and the viewers that they watch along side one another while the streamer takes a break. The way it's currently going is taking away a lot from this platform. Honestly I wish Mixer was still a thing some competition would go a long way against this.
Have you ever seen the episode of Futurama where they broadcast commercials into your dreams? You'd probably do that. EVERYTHING is commercialized, branded, packaged and sold and we can't even watch our favourite streamers without rich suits paying a truckload to invade our relaxation time with ads, ads, Ads, Ads, ADS, ADS!!! We're too poor, you understand that? Prices go up, wages stay the same, no homes, no families, we can't even afford your tacky wares anymore just, for the love of God PLEASE put the ads in banners off to the side where we can ignore them or at least just one ad every two minutes instead of two ads (or five, or ten) every one minute. Just cool it on the dang gumb ads. Life is too short to spend it squeezing every penny out of people. Watch some video games with us and chill tf out.
Imagine getting home after a long day of work and in an attempt to settle in pulling up a twitch.tv stream for the first time of the day and getting slapped with 6 ads just to view a stream. I should not be forced to watch 6 ads as my first viewing experience of twitch for the day
Twitch continues to push alcohol ads on me even though I repeatedly use the gear icon to report alcohol ads as abusive. To a sober person like myself, alcohol ads are a violation of Twitch's TOS, line 9v, regarding abusive behavior. I have filed dozens of reports to Twitch and tweeted them for months with no response.
I've been turned off twitch recently because of ads. I channel-hop a lot to see what's on and it's just become impossible. almost every time I click on a channel I get an ad before I can see what's going on. This is not just TV standards, this is actually worse than TV standards.
I PAY THE ************* AMAZON PRIME, WHY THE **** I NEED TO WATCH EVERYSINGLE ******* AD ALL THE ******* TIME, thank you
turn off all ads
Quit playing so many **** ads, it's to point of being ridiculous!! Keep it up and I'll quit forever!!!!!!!!!!!!!!!!!!!!!!!!
I literally clicked on a Stream just to get greeted by 7 Ads. This makes me want to just close Twitch again. I would´t want that for any viewers
Please stop the ****** Gen Z gamer ads in order to watch a streamer. You make enough money without them.
Too many ads. You've made this mistake before and reversed it. You cannot show 2 minutes of ads every 15 minutes during a live broadcast it destroys the whole platform. Also it makes me hate every product being advertised.
I will never buy a subway again specifically because of these ads
It gets worse, Whenever I try to simply browse the site and choose a stream to watch, every single time i open a stream I get blasted with a 20-30 second ad.
Like I click on a stream, get ad, after watching the stream for a minute im like, nah this stream ain't for me, i go back to the stream browser and look at another stream, I open a new stream, BAM AGAIN SAME AD.
Rinse and repeat.
Getting about 35% ads vs 65% channel content.
Makes exploring new channels an horrible experience.
Right now im at the point of just not bothering to watch twitch at all.
Apparently the thing im trying to describe are called pre-roll ads. And they are absolutly out of control for a while now.
Ads before the stream AND ads every 10 minutes make me want to turn the stream off completely. I cant count how many times something pog happens during a stream and I get view blocked by an ad. There are way too many ads. I don't even want to switch streams because I know ill have to seat though another ad.
I'm already paying for amazon prime, That should be enough to get around ads. I will gladly sit though ads if the STREAMER wants me to. Just like Hasan does it. one round of ads every hour.
Please do small adds Above the chat or banner ads but dont Block the entire video so that you miss half the contend from the streamer. It just makes me use twitch less and less because it is absolutely annoing. I have been using twitch since 2012 and hope you will change the system in the futrue because otherwise i wont be using this website ever agian.
Every time I get an pre- or mid-roll ad, I simply quit twitch. Last months I've added probably 5/6 different ad blockers and made them work exclusively on twitch.tv. I'm done with this ******** and will simply stop using twitch. I will never allow you to get paid for showing me an ad :)
SO... keep on losing your viewers, Twitch. I know you need ads, but yours is insane.
TOO MANY ADS FOR GODS SAKE, EVERY 10 MINUTES THIS IS LITERALLY INSANE ENOUGH OF THIS ENOUGH FOR GODS SAKE.
I GET THATADS ARE NEEDED FOR SUPPORTING STREAMERS AND TWITCH BUT EVERY 10 ******** MINUTES???????!?!?!?!?
I REFUSE TO PAY $6 FOR EVERY STREAMER JUST TO WATCH CONTENT WITHOUT BEING DISTURBED.
I HAD ENOUGH OF THIS.
TWITCH WILL DIE IF THIS DOES NOT CHANGE, I'M LEAVING YOUR PLATFORM SO THANKS TO YOUR INSANEEEEEE AMOUNT OF ADS I AM NO LONGER SUPPORTING MY FAVOURITE STREAMER AND NO LONGER ALLOWING TWITCH TO MILK MONEY FROM ADS.
TOO MUCH IS TOO MUCH.
I ALONE MAKE NO DIFFERENCE IN LEAVING BUT WHEN TENS OF THOUSANDS OF PEOPLE STOP USING THIS TRASH PLATFORM THEN TRUST ME TWITCH WILL CARE, AND THAT WILL HAPPEN UNLESS YOU CHANGE SOMETHING..
THANKS FOR RUINING THIS TWITCH