No-Preroll for First Time Viewers
After having read your new feature that allows streamers to disable Pre-Rolls by playing enough ads (30 seconds = 10 minutes), I think you've missed the mark slightly.
I DO think it's a good idea to disable the pre-roll for people discovering new content. As such, I believe a better implementation of the no preroll idea is the following:
- No pre-roll for users the FIRST time they join your stream BUT a forced 30 second 10 minutes into the stream if they stay.
This solves two problems. First, it solves the problem of discouraging people from discovering new content. You have clearly identified an issue with pre-rolls in how it impacts new viewers and presented the current solution. Second, it solves the financial issue by running the ad they would have seen in the pre-roll. It's the best of ALL worlds.
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CoffinsAndCoffee
commented
This is actually a fantastic idea
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taglichgedacht
commented
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sonderechoes
commented
This! I came to give similar feedback. I don't mind the ads right away on the people I watch from time to time without a sub, but when I go to check out someone new and it's an immediate ad I just click off. Or when I'm watching someone I am subbed to and they end their stream and go raid someone else and I miss their introduction of who they are and what they stream because an ad starts, I just click off right away.
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ZombieBrainySnack
commented
I can't tell you how many times I've gone to a person's stream for the first time, gotten an ad right away before I have seen any of their content, and clicked away never finding out if I would have wanted to watch them or not because of the preroll.
This hurts discoverability so bad and actively repels me from trying to find new people to watch.
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KisaiTenshi
commented
Pre-rolls are still super damaging on the platform. I would suggest removing the pre-roll entirely and only put it on the VOD side.
If a streamer hasn't opt'd into an ad program, then Twitch should analyze the previous streams to determine an algorithm:
- If a stream has long silent periods, use "fill silence with ads" algorithm
- If a stream has long "still image" periods, use "fill still image with ads" algorithm
- If a stream has high chat interactivity wait for clues in the chat that the streamer has BRB'dLikewise, without invoking the Twitch API, just have /commercial function even if not an affiliate or partner.
But also build on that with /commercialbrb (eg run ads until /commercialback ) so that you can signal to twitch that it's safe to run ads during this time.
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Vorti75
commented
I'd take it a step further:
Since the average view time is usually around 45min (unless it's changed in the last year), allow ad free on raid or new viewer for 30min across the board. This would allow browsing of new streams to promote discoverability and enhance the overall viewing experience while keeping people on platform.
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Xewl
commented
Raiders getting ads instantly, succumbs the goal of a raid: getting to know another streamer. You're losing a lot of them instantly, all because they think the streamer is greedy, while it's actually the platform pushing these in their face without the streamers knowledge (even if they unticked any relevant setting).
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julesdub
commented
if i get pre roll ads i immediately close the streams.
well, now i dont get any ads bc of using an adblocker. the preroll and other intrusive ads as well as the massive volume discrepancy between content and ads forced me to use an adblocker.
also i personally am way more likely to pay for a service if i dont get completely shafted from all sides while not paying at first.
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galoline125
commented
I think this is a great compromise. Discovering new channels is difficult when you have to sit through ads just to find out of you care about what's being shown at all. With discover-ability being as bad as it is I think forced pre rolls for first time viewers only makes things worse. This makes viewers that, if they don't have a go to streamer streaming, may just not watch twitch streams.If someone is familiar with the content however, they'll sit through the ada in their next time around.
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Inglourias
commented
I've not watched a single new streamer for months because I have to sit through a huge block of ads to see if I'm interested. I watch one single streamer I'm subbed to now.
If you're viewing a stream for the first time, you should get AT LEAST 5 minutes before seeing an ad.
Y'all are just crippling your actual money makers, the content creators. We aren't here for the ads, we're here to support the streamers.
If y'all got rid of all the ads, you'd still make money through content creators.
If y'all got rid of all the content creators, you'd have absolutely nothing.
So which is actually more important to your company? The fact this post is 4 years old kinda answers that.
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Craedien
commented
getting a 30 sec preroll when opening a channel to just have a look how they are, makes me immediately close that channel before even 1 sec of ad did run, not investigating 30 sec to wait until i can descide in 3 sec if i wanna stay or not.
also often after an preroll ad was run, the stream is delayed by the time of the ad, when pressing pause and play in the twitch player or press F5 to reload the stream, another preroll comes up. thats part of the reason why i immediately quit when prerolls come up.
i'd rather spend an hour each week to find out which ad blocker currently works best, than letting ads run
i think a better way would be to delay prerolls for e.g. 30sec after joining a channel, so people have the chance to descide it they wanna stay or not, instead of just being annoyed and frustrated after opening and closing a few channels all having prerolls and quit twitch entirely
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emancipist
commented
Simply put - this is a platform for content creators. You're cutting them off at the knees by making people who aren't subscribed and just clicked on them out of curiosity suffer through ads. For me, if I see an ad, I simply close the tab. There is no content worth suffering through an ad. At least YouTube has a place to click to close the ad after 5 or 10 seconds. Your revenue comes from our subscriptions. THAT is your revenue, and all the revenue you need for what you provide. If you can't make it work, someone else will.
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phrenic__
commented
Why should I try out new streamer when i get advertisements within 0 second watchtime. I just stop the stream, cause u annyoing me. STOP THE ADS WITHIN 0 SECONDS/BEFORE I WATCH A STREAM. I don't know if the stream is even worth the advertisement so i just close the window and move on .....
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btbaggins
commented
trying to see what a new streamer I've never seen before is offering and I'm bombarded with seven 30 second ads before even seeing their stream. Lmao I'm clicking off
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theKizuati
commented
This would be great!
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FlareStarrr
commented
Agree.
I got annoyed by these ads many times when joining some streams out of curiosity. You know what? I quit their stream straight, without them having a chance to show themselves to me, because I'm already annoyed!
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BLUM3NK
commented
It’s f'in ridiculous to get an Ad right after clicking a stream holy S, how is people supposed to see if they are interested in the stream if they can’t see. Who’s the genius that made that decision.
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Shatred69
commented
I have the same issue as kefetor, I load up a random stream -> see a pre-roll, I instantly click to another stream that I follow as I cannot be bothered to sit there and first watch 2-3 minutes of some ****** ad, but then that next stream also loads up a pre-roll, at which point I click the little X in the top corner and I open up youtube which has also pre-roll ads but atleast those are a bit more managable.
All you have done twitch, with these pre-roll **** is fend people away from your platform, people that have donated and bought multiple subs in the past. People that cannot be bothered anymore in spending another dime until you fix your atrocious pre-roll ads system.
ps. to anybody reading this, if you use a vpn you won't get any ads, also if you load up a VOD from a streamer, no ads.
pps. there are addons that allow you to watch VODS without a subcription, even if they are some money grabbing joke of a streamer, you can bypass this with a simple extension (google it).
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kefetor
commented
I stopped watching new streamers on my small free times. Just because of pre-rolls
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Jellywigg
commented
I have no issues with ads, I support them. However there should never been an ad as soon as you get into a stream, you should always be able to see what the streamer is up to, especially if you're a new viewer.
How is this idea already 3 years old with no implementation?