Replace fullscreen prerolls with new Stream Display Ads
Full-screen pre-rolls are a huge obstacle with user experience and streamer discoverability. Users do not want to browse new, unknown streamers because watching a fullscreen 30s ad before getting to check out a streamer is annoying. It's a huge deterrent so users tend to rely on their go-to streamer. Replacing the forced fullscreen preroll with a Stream Display Ad instead will encourage users to once again check out new streamers.
This change would be a massive improvement for both viewers and streamers.
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Fang_Swiftwing
commented
This is likely not going to happen since this thread is over 3 years old now, but I still think this is a good idea. At the point I'm at in my streaming career, subs and bits are where most of my money is going to be coming from anyways. The only reason I roll ads is because I don't want prerolls. If I could replace it with an SDA instead, I'd take a 0% split on those ads for cost of business to keep my channel points and sub options.
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[Deleted User]
commented
It seems like the consensus seems to be that most people don't hate watching ads, as long as they can be tuned. In particular the LONG unskippable ad before you even get to see the CONTENT CREATOR seems to be very unpopular!
We should be able to keep watching the content creator while the ad rolls underneath. Nobody thinks we should get ad-free content for free forever. We're just asking for a reasonable balance to be struck. This is approaching cable TV levels of ads. Nobody wants to spend 1/2 their life watching ads on purpose. We'll just shut it off. This is what I do about 50% of the time I used to watch now - I just shut if off. I'll ponder the existential questions of the Universe instead.
And before a Twich apologist comes on and says something about how bandwidth isn't free - We all know this. We know this because we already PAID for our own internet connection. Also, Twitch doesnt create content, the streamers do. So WHERE have my favorite streamers gone? Is Twitch sharing enough of the ad revenue with them to make it worthwhile to create content? Or is it starving the creators while charging and arm and a leg to the watchers? What happens to Twitch when they no longer have any creators. Rhetorical questions. WE can already see the impact of Twitch policies here. Is Twitch really profitable with these kinds of policies? Because it's a lot less fun to be around now.
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emadahmed1978
commented
good. Ensure that ads do not distract users with flashing animations or autoplay sounds, especially during the critical first few seconds of site engagement.
http://www.subway-game.com -
emadahmed1978
commented
good. Ensure that ads do not distract users with flashing animations or autoplay sounds, especially during the critical first few seconds of site engagement.
http://www.winmilliongame.com -
emadahmed1978
commented
good. Ensure that ads do not distract users with flashing animations or autoplay sounds, especially during the critical first few seconds of site engagement.
https://www.novels365.com -
thisforion456
commented
Ensure that ads do not distract users with flashing animations or autoplay sounds, especially during the critical first few seconds of site engagement.
https://basketballrandom.com -
SirenHellVixen
commented
PLEASE stop the full screen ads.
They don't help promote any product, they just annoy everyone.I have never seem stream display ads in the 3 years I have been a streamer and viewer
PLEASE push Stream Display Ads to all and stop full screen ads
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FieryAshes
commented
Those new Stream Display Ads are great and I'd be way more keen to have more ads more often if they were those Stream Display Ads rather than the full ones that take away stream being viewable.
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vil0_0
commented
This would Be massive. Since right now I have to run ads to remove pre-roll. It would be nice to have a option between stream display ads vs full on ads. For pre-roll & Mid-roll.
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habohplays
commented
Making SDA the permanent way ads are rolled out will make stream hopping much smoother.
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dumbfun
commented
intrusive advertising is absolutely a deterrent to users viewing new streamers or even spending time in streams they don't subscribe to. this suggested feature would be a great way to keep viewers' eyes on new, unknown streamers that are trying to build or grow an audience.
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Telomina
commented
It's so bad like whenever I get a raid I don't know when to welcome the new people because I'm not sure if they can hear me. I even think the ads needs to be silent. I don't have a camera and rely on my voice. So silent ads but big window and small window with the streamer and audio.
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Kaine_
commented
Having to remind myself to run ads just to avoid these pre-rolls that I find insane that are mandatory is ridiculous
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AruComfy
commented
These fullscreen ads have driven me insane for ages and made me give up searching new streamers entirely sometimes.
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CasasPlaysTV
commented
Changing Twitch’s pre roll ads to the SDA would allow viewers to freely check out streams without fear of a 30 second ad playing before they even check out the stream.
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edgeofthefreak
commented
This would be a platform-wide upgrade, starting with Twitch themselves.
Much of daily life is wrapped up in advertisements, but cutting into live content is such an interruption that casual viewers could be turned off the site entirely. Fit the ads to the medium.
Let us have our space, we're willing to share a portion, just not the whole screen please. 💜
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Char
commented
If we had SDAs replace full-screen ads that block the entire stream, I (and my subscribers) would happily have them on if it meant revenue without interrupting the broadcast.
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TwistedWhiskey_
commented
I’ve had days where the first stream I open has a pre-roll ad, and I simply closed the app and didn’t open it again the rest of the day. It’s not only hurting the streamer, but twitches viewership as a whole. This is a common sense solution for everyone.
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beezelbee
commented
I would literally use stream display ads for my entire stream if it meant I didn't have to use fullscreen ads at all. as others have mentioned here and in countless other places, fullscreen pre-roll ads kill discoverability for small streamers.
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UntameWolf
commented
You have less than 30 seconds to sell yourself and your content when any viewer loads your stream, whether that’s from the directory or a raid and pre-roll ads interrupt this experience for everyone and discourage new folks from discovering new streamers and actually sticking around through the ads.