Your "Twitch Support" twitter claims that you guys want to "carefully consider user feedback" and "give streamers more control", yet you have shown no evidence towards this. Perhaps rather than trying to milk more money out of something you already make a great sum from, a way to improve is actually doing what you say by listening to what people want.

Every single person on this forum is asking you to disable this mid-roll ad system, or give the streamer the option to turn it off. Mid-roll ads on twitch are a problem for a multitude of reasons, but I'm sure you already know this. The problem arises when, rather than paying attention to this feedback, you instead decide to intentionally circumvent adblocking methods in order to milk the last tiny little drops of cash out of every viewer that uses your website. I honestly wish I could say "If you keep doing this, people will leave your site", but this is clearly not true as you have as much of a monopoly on live streaming as YouTube does on video posting.

The current implementation of ads is very lackluster, it either complete obstructs the gameplay without Picture-In-Picture and creates a disconnect to the stream which is a detriment for the entire twitch experience or it obstructs most of the stream.
A way better implementation would be to let the streamer control ad placement like cam placement in the stream and to have an ad window without audio that's about the size of a webcam. Especially with options like having the ads slightly transparent or as an overlay it could be way more attractive for companies as well since they get way more exposure over a longer time. Even the problem of ad-blocking can be avoided this way.

I think a better way for Twitch to approach ads is to do it sort of like the "Hype Train" but perhaps like an "Ad Train" or a short "Ad Watch Party".

On PC for example, if the streamer has the "Ad Train" enabled, then it appears at some point (after being automatically or manually activated) in the the stream above chat similar to the "Hype Train".

Give the viewers a time-limited option to join it or ignore the "Ad Train". If they join it, the ad will take the center screen and the stream will continue playing above the chat in a small box. The stream's volume will automatically fade out to the background (but not completely muted) and the ad's volume will be the priority. The viewer will still have the option to manually readjust the volumes of both the ad and the stream. It's important to not take that freedom away. Turn the advertisement into a 30-second "mini watch party" for chat to "POGGERS #ad" and "N OMEGALUL". People who didn't join the "mini ad watch party" might be curious and join the next one.

Let the viewers know that joining the "Ad Train" gives them a chance to support the streamer. Show that if this number of people join and watch, the streamer gets this many "bits" and the viewer gets this many "channel points". At the end, allow the results to be displayed similar to a donation alert or a sub alert saying, "Chat has donated 250 bits!" or "143 viewers donated 250 bits!". Similar the the "Hype Train" results, show the viewer their "loot" (channel points awarded) for watching the ad and tell them thanks for supporting both the streamer and Twitch. The streamer afterwards is notified of the results.

It's a way for viewers to feel good knowing that taking some time to watch an ad supports both their streamer and Twitch (it's especially important to really emphasize this point). It's also a good way for people who don't necessarily buy "bits", don't sub, or don't donate to support their streamer with their time rather than their own money.

If interaction breaks, momentum dies. There are dozens of ways to keep the momentum flowing while an ad is playing-- just look at all of the YouTubers who get sponsored and do skits/product placement during their videos.

Example: If the streamer has the ability to temporarily defer ads and play them back to back, ("collecting" an ad every 15 mins or so, to play 6 at the end of 1.5 hours,) this gives the streamer more control on when their intended content is interrupted-- or, even better, an option to play the ads FIRST in order to unlock SUBSTANTIAL ad-free time, with a timer to your next unlock.

How to not break momentum during those collected ads? Don't mute the stream! The streamer hits "play" on the ads when they are ready, and the streamer can INTERACT with the viewers during the ads. This could mean picture-in-picture, or it could be a visual ad while the streamer is sound-only for commentary on that ad.

Above all else, do not allow ads to be punishing. Make them part of the experience, and the STREAMER controls that experience.

Give us the option to completely disable ads by "paying" you for the loss through taking a bit more of the revenue.

In my channel analysis ad income is less than 2% of the overall income, but (especially) pre rolls extremely reduced channel growth - which obviously would have raised my channel income much more than thos 2% for ads.

The numbers may vary from channel to channel, which is the reason to make it optional:
- No money loss for Twitch.
- Every streamer can decide for themselves, which is the best option.

Thanks for reading and have a nice day.