138 results found

1. normalize Ad volume with content volume

   Not as frequently as before but still often, Ads play which are dramatically louder than the broadcast content. This is an annoyance, interferes with other people in the house, and frankly makes me more likely to mute the ad and go do something in a different tab.

   Normalizing volume levels with stream average volume or peak volume wouldn't take a huge amount of processing power and would fix the problem entirely. It's required by the US's FCC in other broadcast mediums, but it's really just a quality of life improvement for the viewers and a mark of good production.

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   356 comments  ·  Feature Request  ·  Delete…  ·  Admin →
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   Partial Release  ·  mouse responded

   Setting this to a partial release status as the majority of ads on web and TV apps should now have normalized sound. We are still continuing the work on this and will update the status again when it is fully complete!

2. Reduce the greed on Ads

   I formulated the title drastically because it‘s a serious problem lately happening on Twitch and don’t see that getting addressed from them, at least not in the level as it should.

   I said it several times on social media and i also say it here: Twitch is ruining their ads business, constantly and -seems like- willingly:
   - The sheer amount of ads which you face as a viewer of the platform is simply ridiculous
   - You‘ve guys taken the control of the ads out of the hands of the content creators
   - You implement changes to the ad system without notifying anybody nor testing it out
   - the Ads for bits function is not working

   So, let me explain that points one by one:
   — Amount of Ads —
   If i enter a stream (the so called „pre-roll ads“) the player tells me:
   - „Ad 1 of 2“, then ofc „Ad 2 of 2“ and then it starts over again, 8 times in a row.
   - Which makes by
   - - an average ad length of 10 seconds (lowest value in Twitch advantage and easier to calculate here),
   - - 20 seconds per „block“
   - - which makes it 160 Seconds or over 2,5 Minutes i watch ads.
   I really have to ask you Twitch: Are you guys kidding us?

   Not is that just annoying, which leads me (and many others i spoke with) to leave the site. Which means the tab will be closed. And your mid-roll ads have the same issue.

   — No Control for Content Creators —
   Yeah when we are at the mid-roll ads let‘s come to a good point. You guys implement the mid-roll ads without any control for the content creators.

   Okay, the streamers can trigger ads to push the mid-rolls out, but that‘s not the control i‘m talking about. It‘s about the content won‘t be interrupted suddenly by an ads in the worse timing, well how could we prevent that? OH by giving the streamers the fully control about the ad placement for example.

   You guys know that streamers suffer from your „fantastic test“ right? They loosing viewers which leave the channel because of the mid-roll ads, they try to come back but the ads keep playing and playing and they won‘t come back. Many Streamers i spoke with recommended their viewers to install adblockers to keep them in the channel! If that is not an indicator to you Twitch that something is completely wrong with your ads then i recommend to not be ad based anymore.

   — Implementation Failures and Bugs —
   We, as Twitch Viewers, are already used to bugs all over the place: Emotes and Badges don‘t load, Whisper Function does often not working.

   But the implementation of the mid-roll ads, takes failure to a whole new level! Not that nobody was informed, not partnered streamers, affiliates, normal streamers or viewers. The mid-rolls have also been served to subscribers of channels which is a complete no-go. Obviously nobody tested that before implementing it into production or the test methods are not working at all.

   — Ads for Bits Function —
   Okay, let‘s leave that all to the side and imagine: We want to watch ads and get something for it, like bits. Welp that‘s also not working.

   For months i can‘t use the „ads for bits“ function, at all. Strange when i see that you guys can serve the ads over 2 minutes, but if i want bits to watch ads there are suddenly no ads?!? Why don‘t you use the amazon ads here, why i don‘t see the other ads here? The only time a user would get a literal benefit from watch the ads you block the function? I have to repeat myself: Are you guys kidding me?

   I wish Twitch would think more about the user and the content creators and simply not backstabbing on both of them by spamming the user with ads and barely severing and of the revenue to the streamer

   I formulated the title drastically because it‘s a serious problem lately happening on Twitch and don’t see that getting addressed from them, at least not in the level as it should.

   I said it several times on social media and i also say it here: Twitch is ruining their ads business, constantly and -seems like- willingly:
   - The sheer amount of ads which you face as a viewer of the platform is simply ridiculous
   - You‘ve guys taken the control of the ads out of the hands of the content creators
   - You implement changes to the ad system without… more

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   104 comments  ·  Feature Request  ·  Delete…  ·  Admin →
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3. Allow Skippable Ads

   Most of ads should be skippable. Your site is a live streaming platform, you cannot force people to watch ads while they were watching something else that they will completely miss because of ads. Same concept goes for the first AD you are forced to watch as soon as you open one live stream. If im forced to watch something without any possibility to skip unless i close the whole page, i will 100% start hating on the promoted product just beause it is disturbing my plans.
   Also giving people the possibility to spam as many ads as they want, looks like a streamer paradise, right, but it became fkn hell for others not streaming and just watching. There are more ads on twitch now than in tv. At this moment, twitch is comparable to any illegal movie streaming platform where they spam 100 ads per second to earn the most possible income. Legit feels the same.
   Also. Why do you think youtube lets people ADBLOCK ads, instead of adopting a different system like you are doing here? (yep, ads are impossible to block on twitch)
   Because someone just dont want to watch ads end of the story. Not even 1. By forcing people to watch ads no matter what (unless you pay of course) you are willingly pushing a decent slice of audience away from this site, since they just dont have a chance to navigate ads-free.
   It might look like a smart idea in short terms since everyone now is obligated to watch the same amount of ads, still, on a long run, you will scare away a decent slice of people just because of this issue.
   Remove your stupid in-stream impossible-to-block abusive unskippable ads.
   PS. i had to watch the omen desktop ads at least 500 times in the past 2 weeks. I never meant to buy that crap and i never will, so, exactly, how is it effective in any way to keep spamming that sht to me since im obviously not interested, i wonder.
   Also, promoters will soon understand how uneffective it actually is to promote stuff here, because of what i just explained, and you will eventually scare away advertisers too.
   Also i basically stopped exploring rooms, because now i have to watch a damn AD everytime i close a stream to open another one. It got so boring that i basically stopped searching for rooms and im always watching the same people just to avoid the system triggering new ads.
   Was anyone even thinking to all this issues, when you added this ads-system on twitch?
   I honestly dont think so.
   This is a gigantic mess.

   Most of ads should be skippable. Your site is a live streaming platform, you cannot force people to watch ads while they were watching something else that they will completely miss because of ads. Same concept goes for the first AD you are forced to watch as soon as you open one live stream. If im forced to watch something without any possibility to skip unless i close the whole page, i will 100% start hating on the promoted product just beause it is disturbing my plans.
   Also giving people the possibility to spam as many ads as they want,… more

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4. Creators Need Tools to Customize Ad Content

   Creators need tools that customize ad content to improve the ad viewing experience on the platform. It is a serious flaw in the system that creators do not have any input on what ad content is shown to their viewers.

   To share what prompted this idea, the other night a viewer informed me that they had been shown an ad for Hogwarts Legacy. This was very upsetting, because my stream has become a haven for marginalized folks on the platform (I myself am a triple minority). The promotion of JK Rowling's media on my stream was very upsetting to my entire community, as she is an outspoken bigot who profits off of marginalizing others.

   To be clear, my complaint is not about the existence of the Hogwarts Legacy ad. I understand that Twitch profits from running ads on our streams; this was merely one of many ads being shown on the platform. My problems with what happened are the following:

   1) The ad was harmful. It actively marginalized folks in my community.
   2) The ad made the viewing experience on Twitch far less entertaining for my community.
   3) The ad was completely ineffective. No one in my stream supports or condones the product being promoted.

   Creators have zero tools available that address the problems I outlined above. We need a tool in our dashboard that allows us to set preferences for the types of ads that would interest our audiences: we need to be able to customize ad content for our viewership.

   Let's take another example. Let's say that a streamer knows that they have a disproportionate number of vegetarian or vegan viewers. As of now, creators cannot give the algorithm feedback on their viewers' interests. At some point, these viewers would be shown ads that promote burgers and other meat. Such an ad would not only be a turn off for most of those viewers, but also the ad would be ineffectual in advertising its product.

   Broadly speaking, viewers want to see ads for products that interest them, while advertisers want their ads to be effective. Without any tool for creators to customize ad content, ads only have a random chance of intriguing viewers.

   If we had tools to customize ad content, it would not only improve the ad experience for the viewer, but also would help advertisements reach target audiences. More effective advertising would make the prospect of ads more appealing to advertisers, generating more revenue for Twitch and creators.

   I hope that this suggestion can lead towards improving entertainment on Twitch.

   Creators need tools that customize ad content to improve the ad viewing experience on the platform. It is a serious flaw in the system that creators do not have any input on what ad content is shown to their viewers.

   To share what prompted this idea, the other night a viewer informed me that they had been shown an ad for Hogwarts Legacy. This was very upsetting, because my stream has become a haven for marginalized folks on the platform (I myself am a triple minority). The promotion of JK Rowling's media on my stream was very upsetting to my… more

   181 votes

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5. Banned and Blocked users only see ads

   If you have blocked or banned someone from your channel, when they come to your channel they no longer can watch the stream. They see nothing but an endless ad roll. They click on a VOD? You can watch it, after these ads. But then the ads never end.

   Not to effect timedout users.

   Please. Thank you. I love you.

   114 votes

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6. Let Subscribers Choose If They See Ads or Not

   Right now Partners and Affiliates have the ability to give their subscribers 'ad free viewing'. I think subscribers should be able to opt-in to watching ads on a channel their subscribed to even if the channel has 'ad free viewing' turned on for subscribers.
   There's not many ways you can have an ad feature that is a win for everyone involved, but I think this is one of those ways.

   For Twitch:
   - More ads watched on their site.

   For Streamers:
   - More ad revenue, while also keeping 'ad free viewing' as a perk for those who want to subscribe.

   For Viewers:
   - More control/choice over the content they're watching. The would be able to toggle ad free viewing on or off depending on if they want to see ads or not.

   Some people may wonder why even have this as a feature?
   My reason is because right now the streamer only gets ad revenue for ads that are viewed. If you have 'ad free viewing' turned on for subscribers, then none of those viewers will see the ads. If a channel's viewers are made up of mostly subscribers then no ad revenue is being made from an ad break. If anything that ad break is turning away non-subscribers who are the only one's seeing the ads.
   Some subscribers may want the ability to support the channel their watching through viewing an ad so the streamer gets that ad revenue. It would be 100% voluntary by the subscriber to toggle on, and give them another way to support Twitch and it's streamers.

   Right now Partners and Affiliates have the ability to give their subscribers 'ad free viewing'. I think subscribers should be able to opt-in to watching ads on a channel their subscribed to even if the channel has 'ad free viewing' turned on for subscribers.
   There's not many ways you can have an ad feature that is a win for everyone involved, but I think this is one of those ways.

   For Twitch:
   - More ads watched on their site.

   For Streamers:
   - More ad revenue, while also keeping 'ad free viewing' as a perk for those who want to subscribe.

   … more

   84 votes

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7. Continue stream audio while ads are playing

   Currently, when some streamers play ads, their streams will still play in a little box at the top while ads play in the main video player. The problem comes when -- let's say something critical happens on stream, or chatter asks question you'd really like to know the answer to. You can't cash in on the information because the streamer's stream is either muted or gone during ads.

   Yeah you can always go back and review the vods (unless streamer has them disabled) but that defeats the feeling you'd get out of experiencing whatever happened in the moment.

   I don't mind ads that much but what if it were possible to have streamer audio playing at the same time as ads? Or be able to control the volume of ads vs. stream?

   Currently, when some streamers play ads, their streams will still play in a little box at the top while ads play in the main video player. The problem comes when -- let's say something critical happens on stream, or chatter asks question you'd really like to know the answer to. You can't cash in on the information because the streamer's stream is either muted or gone during ads.

   Yeah you can always go back and review the vods (unless streamer has them disabled) but that defeats the feeling you'd get out of experiencing whatever happened in the moment.

   I don't… more

   77 votes

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8. Ad volume slider

   Consumers need control over volume.

   On 5% speaker and the lowest setting on Twitch audio bar, ad volumes still instantly destroy my Twitch experience.

   I have left not 5, not 10, but over THIRTY streams in the past two weeks because I was unwilling to listen to MAX VOLUME ADVERTISEMENTS.

   Pre-stream "you must go deaf before you qualify to watch a guy play lullabies on guitar" ads are a horrid experience. I wanted something to lull me to sleep, not a referral to a otolaryngologist.

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9. Give Streamer a hint (countdown) before a mid-roll ad will start

   So mid-roll ads are going to happen, if we like it or not

   How about telling the creator before they happen so that they still have time to do an ad break on their terms?

   What if 10min before a mid-roll ad would take place the ad button in the stream manager turns red and displays a 10min countdown. The creator will have 10min to do an ad break on his/her terms - if he/she does, no (additional) mid-roll ad; if he/she doesn’t, play the mid-roll ad after the countdown is over

   That way you get what you want which is people watching ads, while creators still get some sort of control over it

   So mid-roll ads are going to happen, if we like it or not

   How about telling the creator before they happen so that they still have time to do an ad break on their terms?

   What if 10min before a mid-roll ad would take place the ad button in the stream manager turns red and displays a 10min countdown. The creator will have 10min to do an ad break on his/her terms - if he/she does, no (additional) mid-roll ad; if he/she doesn’t, play the mid-roll ad after the countdown is over

   That way you get what you want which… more

   67 votes

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10. Show total ad time left instead of or in addition to the number of ads left.

    When a streamer runs a block of ads, we select the amount of time we want the ads to run for, and that can be anywhere from 30 seconds to 3 minutes. However when we do that, all the viewer sees is the number of ads left, not the total time left. Since ads vary in length, that doesn't actually tell them how long until they're over.

    Speaking for myself, it's pretty much a daily occurance to have someone post a message like "8 ads??" in my chat. And sometimes that number can be in the double digits. If viewers were either instead or in addition shown the total time left, like we select as the streamer, I think it'd reduce the shock of how many ads are coming, which should make for a better viewer experience.

    Also kind of a side point, but if ad inventory is a problem, you could just display "Up to x:xx of ads left." I don't think anyone is going to complain about the timer being cut short.

    When a streamer runs a block of ads, we select the amount of time we want the ads to run for, and that can be anywhere from 30 seconds to 3 minutes. However when we do that, all the viewer sees is the number of ads left, not the total time left. Since ads vary in length, that doesn't actually tell them how long until they're over.

    Speaking for myself, it's pretty much a daily occurance to have someone post a message like "8 ads??" in my chat. And sometimes that number can be in the double digits. If viewers… more

    64 votes

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11. Recieve AD revenue from VODs.

    I propose that Affiliates and Partners should receive AD revenue for VODs. If Twitch is putting ADs on VODs, it is only fair that the content creator receive a share of the AD revenue generated.

    64 votes

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12. User chooses when to play ads

    Streamers that play ads often try to do so in a non-disruptive fashion, playing ads when the stream is least interesting to the viewers. However, interest is subjective. Why not add the ability for viewers to trigger ads beforehand, whenever they feel the stream is boring to them and they are receptive to ads.

    49 votes

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13. Video quality option for ads

    It is somewhat annoying to sit through a buffering high quality ad for a minute before returning to the stream.

    47 votes

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14. Less Irritating/Annoying Ad Distribution

    I know that twitch has been looking into ways to get around AdBlock and whatnot to ensure that ads get played, but: Consider less intrusive/annoying/irritating advertising. The majority of people are using AdBlock because they find ads annoying. You know, that stereotype CONGRATS YOU'VE WON A FREE PRIZE!!! flashing ad kind of thing?

    If you were to make twitch advertising less intrusive, I believe it would help. Twitch ads already aren't that bad, but they could be improved in a number of possible ways:

    • Make the advertisement only hijack the video feed, not the audio. With the advertisements jumping into both the audio and the video, there is a disconnect. Viewers come back into the stream after the advertisement is over going "Wait, what happened? What did you say?" and streamers have to repeat themselves or explain what just happened. Like, take Pokémon Shiny Hunting or Wifi Battling: If a streamer finds the shiny or somehow has a great comeback, the audience is going to miss that and say, "Wait, you got it? :/" Maintaining the audio feed allows for some reduced level of connectivity and immersion while at the same time allows for advertisements to come through.

    • Text-based pop-ups, like on youtube. You know those little grey rectangles that pop up on youtube that you can just x your way through? Have those, but maybe even disable Xing out of them for thirty seconds or whatnot. A small grey box isn't that bad; maybe it's not worth as much and thus can have a higher frequency of appearing, but I'd definitely be willing to sit through more of those than normal advertisements.

    • Select preferred advertisers. An ad isn't very effective (or even worse, counterproductive) when it's thrust in the face of someone who doesn't exactly care for or dislikes what the ad is showing. Like, no, no matter how many times you stick LOL in my face, I'm... Just not interested. But if it's for, say, Pokémon or Nintendo in general, I'm more "Yeah, okay" in regards to the ad. It's just a more positive experience to see what you want: If we have to have ads (and really, they are not that bad, and it keeps people in their homes and fed, so we kind of do), I would be much much less annoyed if I had my choice of what kind of advertising I would want shown to me. Show me what I want, and it makes it a more pleasant experience. Have a checklist or drop-down in a user settings page to allow people to opt into getting certain company ads targetted at them. (Like, Nintendo ads, Sony ads, Microsoft ads, etc.)

    Again, ads are not Bad: They keep people paid. It's either ads or total 100% subscription only services. And twitch is great as a platform and as a company. But I just think there's still room to make even ads a more positive experience. (Like, how many places can you say, Even the advertising is okay?) Idk. I want to support my favourite streamers, but sometimes it's like, Come on, I don't want to see this :( There's definitely still room to grow.

    I know that twitch has been looking into ways to get around AdBlock and whatnot to ensure that ads get played, but: Consider less intrusive/annoying/irritating advertising. The majority of people are using AdBlock because they find ads annoying. You know, that stereotype CONGRATS YOU'VE WON A FREE PRIZE!!! flashing ad kind of thing?

    If you were to make twitch advertising less intrusive, I believe it would help. Twitch ads already aren't that bad, but they could be improved in a number of possible ways:

    • Make the advertisement only hijack the video feed, not the audio. With the advertisements jumping… more

    37 votes

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15. Pause stream when ads rolls, and run at increase speed until you catch up.

    Add the option to instead of just cutting away the part of the stream that continue to run even when an ad interrupts it, the stream is paused at the same moment the ads start. Then when the ad ends, you continue where you left off, but the VOD is speed up by an amount you select, e.g. x2 until you catch up to the live stream, at which point you go back to the live stream.

    Another option that would be nice if some full screen ads with audio was traded for silent banner ads, and that you get like one "skip token" for every ~5h you spend watching twitch. The token allow you to skip the full screen ads and trade it for a banner ad that displays for much longer, so that you do not have to miss some really important moment in a stream where you also do not want to be in sync with the chat.

    • Admin audit: edited "steam" to stream and "of" to off

    Add the option to instead of just cutting away the part of the stream that continue to run even when an ad interrupts it, the stream is paused at the same moment the ads start. Then when the ad ends, you continue where you left off, but the VOD is speed up by an amount you select, e.g. x2 until you catch up to the live stream, at which point you go back to the live stream.

    Another option that would be nice if some full screen ads with audio was traded for silent banner ads, and that you get… more

    35 votes

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16. Option to Disable Ad-Revenue share

    Hey Twitch team. The possibility to get a share of the ad revenue is a great feature. Unfortunately this can make everything around streaming (Taxes etc.) complicated. Where I'm from (Austria) an ad revenue makes everything much more complicated (I don´t go into detail here). So a option to opt out from this share would be great to have.
    Probably there are similar cases for other country. And even if not, this would help most of the Austrian creators.

    34 votes

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    0 comments  ·  Feature Request  ·  Delete…  ·  Admin →
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17. Ads are fine, but shoving the same add down my throat makes me never want to buy the product.

    Run a check and see how many times you've shown me the same audible ad it must be around 50 times. please make sure there's a variety of ads. or a means after like showing me it 3-5 times to ask for a different ad as I'm clearly not interested in buying it and you could be advertising me things I actually want to buy.

    33 votes

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    7 comments  ·  Feature Request  ·  Delete…  ·  Admin →
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18. Why does Mods get ads?

    Moderators should not get ads! We need to hear and see everything, also many mods don’t have the money to subscribe and avoid ads.

    When I need to get to stream quickly and there is an pre-roll ad, I cannot do what I’m suppose to do.

    32 votes

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19. Rework the Ad Incentive Program

    Currently, the Ad Incentive Program presents you three offers every month. It's on a take it or leave it basis. I find there is a big issue with this though. The amount of money you are offered is fine. The amount of hours you are required to stream for a month is fine. The thing that doesn't make sense is the amount of minutes of ads per hour you are required to run.

    I have received offers in two months now where the lowest ads per hour requirement was 4 minutes, and I have even seen some people with their lowest being 7 minutes. This creates two problems. Some people may be willing to run ads, but they aren't willing to run THAT MANY ads. It seems counterintuitive to require them to run too many ads per hour, such that they just decide to decline it and run no ads that month.

    The second issue is the longest time an ad break can be ran for is 3 minutes. It works really well to just take a break from the stream once per hour while the ads are playing, so that no one misses any of the content from the stream. When the minimum ad incentive offer is over 3 minutes of ads per hour, it is impossible to just take a single ad break per hour. For example, with 4 minutes per hour, I am required to take two 2 minute ad breaks every hour. It just doesn't feel right to take a break from the stream every half hour, so I end up having ads playing while I am presenting content.

    I think a better way for this program to work is as follows. When you receive your Ad Incentive Program offer, it will give you the hours required to stream that month, along with a price per (minute per hour) of ads. Then you can choose how many minutes of ads per hour you wish to run that month. For example, it may say stream for 100 hours at a rate of $100 per (minute per hour) of ads. So I can choose to run 3 minutes of ads per hour to earn $300 in that month, or only run 1 minute of ads per hour to earn $100 that month. Or I could even choose to run 10 minutes of ads per hour to earn $1000 that month.

    I do think the Ad Incentive Program has been helpful for earning more revenue as a streamer, but it's still not ideal. This change would at least give a bit more control to creators as to how they run their stream.

    Currently, the Ad Incentive Program presents you three offers every month. It's on a take it or leave it basis. I find there is a big issue with this though. The amount of money you are offered is fine. The amount of hours you are required to stream for a month is fine. The thing that doesn't make sense is the amount of minutes of ads per hour you are required to run.

    I have received offers in two months now where the lowest ads per hour requirement was 4 minutes, and I have even seen some people with their… more

    30 votes

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20. reward emote slots for consistently running ads instead of having midrolls

    give streamers an incentive to run ads instead of forcing a garbage system that will block important moments

    30 votes

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