today I had an ad for a horror film that was that disturbing it just made me close Twitch altogehter - that is not the intended effect. stop forcing such ads upon users.

MAKE IT HAPPEN, TWITCH! PAY ATTENTION TO WHAT WE'RE SAYING!

Agreed. Some ads are not only inappropriate for some audiences they are outright hostile. Ads should align with the target audiences' interests (or at least be neutral).

There's really nothing but benefits here even for Amazon themselves since streamers would be doing all the work

Creators should have more control over how ads appear. Things like ad templates, shorter breaks, and category filters would make the experience better for both streamers and viewers.

I completely agree with this idea. Giving creators better tools to customize ad content would make a huge difference. When ads align with a creator’s style and audience, they feel more authentic and engaging instead of intrusive. It’s just like using reliable online tools such as https://ipptcalculators.com/ to enhance user experience and maintain quality.

This is a great idea! I for one see a lot of unwanted ads for men's health products, and I feel if the creator had the option to control the adverts shown, that would solve problems like that.

This would be perfect. Especially if it would mean that people don't get hit with the same ad more than once in a row. I know what kinds of ads I would refuse to allow to run during my ad breaks, looking at you military ones.

Yeah I voted on this almost 2 years ago. Come on Twitch. Please make it happen.

This really is needed. I get so many French ads watching streamers and it's useless to me, as I do no understand it at all, and for the advertiser, it is useless because it wouldn't convert me or any viewer who does not understand, into a possible purchase.

And another instance, like has been mentioned, Hogwarts Legacy, a significant enough portion of the LGBT community wants nothing to do with the franchise due to the creator's rhetoric. So by advertising on those streams, it is literally a waste of an ad.

Simply put, advertisers can decide to not run ads on certain types of content. Streamers should have the option to choose what ads appear on their streams, as well. With Twitch allowing a cryptocurrency company to purchase/run ads for a period of time on their platform here soon, I don't want my viewers to see ads on my stream for a "product" I don't support myself! I'd rather be able to select ads that align with my tastes and would be safer for my viewers.

At the end of the day, allowing streamers to filter what ads they run on their channels opens opportunity to see the statistics on what products are popular with streamers, as in they're choosing to allow that product to be advertised on their stream, as well as advertisers gaining insight into who likes their products, which can influence streamers and viewers to buy said product, or even possibly sponsorships in certain cases, leading to more revenue for Twitch and creators.

We need the option to choose our ads not just for the safety of viewers on twitch, but for ease of mind of the streamers

Just give us a list of ads, and let us pick which ones will run. Simple.

Long needed. The creationism museum should not be allowed to advertise in the science & technology category.

I will actively leave streams serving ads that I know I, and the streamer, do not agree with. If I see an ad like the Hogwarts Legacy ad, I will not be watching stream.

Creators very much need to be able to curate ads and tag them— e.g., LGBTQIA+ and trans-tagged streams should NOT be served hogwarts ads.

I need to be able to filter what content gets advertised on my streams. As of 6/15/2025, twitch is allowing a cryptocurrency company to purchase ad space and run ads for 5 weeks on twitch, which is something I'm vehemently against. I have no way to block that ad from being viewed in my space other than to promote subs, turbo, and occasionally remind people that a 3rd way to skip ads may allegedly exist if either of those two options aren't viable for an individual. That last part is not something I want to do. That last part is not something *you*, or your investors, want anyone to do. But it's the only tool creators have, at this moment, other than shutting down ads entirely.

You have a sort of groundwork for this already, as advertisers can decide to not run ads on certain types of content- bring that same tool to creators, and let it work the other way around as well. For your sake, for my sake, and most importantly *for your investor's sake*, fix this. It's a major and compounding loss for all involved to keep it as it is currently. I like my ad revenue, I like when people sub because they want to and not because they have to in order to skip a deplorable advertiser. Help me help you make your ad space, and your sub/turbo programs, more valuable.

a couple click boxes to change ad content is a must!

This is a good suggestion.

I'm surprised twitch still doesn't seem to have a program where an advertiser can purchase a block of ads at least internally directed towards either tags/audiences.

There's naturally a danger potentially in that too, but the suggestion as stated with vegans. It's all about the call to action and converting CPM into conversions and ultimately purchases. Seems a lot more likely though when you match an ad well and positively with a group to get that conversion.

But back to the main point: I'm also largely turned off to twitch if I see an ad that comes off to me as highly negative.

A problem I've seen more frequently as of late is "ad dumping" by ad partners who decide that they need to "sell as much as possible", so I keep seeing french ads in an english market. Like please! McDonalds, I love ya, but you are wasting so much of your ad french ad spend on people who don't know french and aren't going to learn french.

What are needed are ad controls for both the channel and the viewer. List the last 100 ads shown (as a channel owner) and select "show less often" or "show never", likewise, allow the channel owner to set some hidden keywords to help advertisers know that it's OKAY to show things (eg adult-only products) when you are doing a "mature stream" that would otherwise be impossible to show on the general PG13 content.

For the viewer, bring up a "Skip" button if the viewer has seen the ad already, twitch will then select another ad that hasn't been seen as long as the streamer is in "ad break" mode. A "stop showing me this ad" option from their "Viewed ad history" then applies globally. Every time a view selects "Stop showing me this ad", they would get a checkbox list of reasons, eg
- I've seen this ad too many times and it's annoying
- I do not like this brand
- The volume is too loud
- It is not in my language

We know people will just try to opt out of all ads altogether by bad faith reporting everything, so if a user has "reported" more than 5% of the ads for any reason they would be upsold on Twitch Turbo with a "Do you know about Twitch Turbo, with it you will see no ads." Then set a cooldown on the ability to report further ads unless action is taken on those reports.

I am so down with you're idea 100% and all these comments are on par as well.