I wish there was a option for affiliates and Partners alike to turn off preroll ads, a lot of us especially the smaller streamers hate that this is a thing and having a option to turn it off would make a lot of our streams a lot better. The reason why I say a toggle feature is because some streamers have a living from this so its not fair for them not to have it but the smaller streamers we dont like it and it drives away a lot from us

Thank you for reading this and taking this into consideration

I watch several streams, every night, for years. At first I had no problem with ads, but now every 15 minutes there is an ad. I dont enjoy watchings streams anymore. Sometimes I opened up 5 different Streams at the same time and every stream has an ad running. I just want to see what they are doing and have a good time. Most of the time I instant close twitch. As a streamer im really worried about this but as a viewer im just sad and dont enjoy streams anymore and the streamers arent even to blame.. I dont want to leave twitch but thats too much ads.

I'm dodging pre-rolls like crazy. I'm not talking about muting the tab and doing something else while Twitch advertises to the void; I'm either closing Twitch and not engaging with the service or I'm going to keep refreshing, bouncing between streams until the system gives in and plays the stream without the ad—which, miraculously, works after roughly 15 seconds—a net gain given that most ads that play on Twitch much longer. And, keep in mind, the moment Twitch fixes that strange loophole, I'm going to revert back to closing Twitch and disengaging 99% of the time.

That is to say that I'm not willing to, upon my first visit to any stream during a session, sit through an advertisement(s) that I can't skip when I'm not even sure that I want to watch that stream yet—no matter if it's a streamer that I've just discovered or one that I've watched for years: it makes no difference to me. I'm not invested in that stream yet and so why would I tolerate unskippable pre-roll ads?

Pre-roll ads should have the option to be skipped or they should be removed. Simple as that.

Let me be clear: I respect and understand that Twitch must advertise to make themselves and their partners money, and stress that I am perfectly accepting and receptive to a carefully-planned and well-developed advertising system, which I believe Twitch's current system to be neither.

Twitch Turbo is not the solution where the advertising system exposed to free users is unfit for purpose. Why would I, as a level-headed, principled consumer who doesn't wish to simply buy a "free" pass, want to support a company that fails to develop a fair, working, thought-out system for its free users and partners? The only way I'm going to subscribe to a premium service is if I like what that company is doing for ALL of its users and believe in its mission.
I won't go into detail, but your advertising system has directly impacted my decisions when choosing whether or not to renew my subscriptions to streamers and Prime.

You don't need me to offer solutions past what I've already suggested here; there's others far more passionate, educated and experienced in what makes a good advertising system, and I know for a fact that some of Twitch's advisory council (namely CohhCarnage) have some excellent ideas to offer.

I must add that I am very surprised by the small numbers of tickets and votes that the issues present on this site have achieved, though I can understand why as it took me more than a few clicks to land here.
That said, I hope Twitch is not looking solely at this site as the source for feedback on their ad system for I cannot imagine it is only a vocal minority (of which I am not usually a member of) who is displeased with ads on Twitch.

Thank you!

Pre-roll ads don’t belong on live content to begin with, but they should never be as long as typical commercials/ads. Imagine clicking on a stream that you’re excited about watching in that very moment (because you saw something interesting in the thumbnail or someone tweeted about something happening on that stream) and then after the website loaded and the video player loaded, waiting another 30+ seconds for the live stream to load. That’s the current experience with pre-roll ads. It breaks the in the moment or “you had to be there” experience of live content.
A 5 second pre-roll ad is a more tolerable amount of time to wait for a live stream to load.

The size of a channel matters when you are looking to make ad revenue. Larger audiences are likely to have a larger number of potential ad viewers. Obviously, the sub/non-sub viewer ratio is important, but larger channels are likely to have a higher potential for ad revenue than smaller channels.

Scaling the time needed to disable pre-roll ads will encourage smaller channels to run ads. When pre-roll ads are disabled, there is a higher chance a new viewer will enter the channel potentially helping to grow that channel.

To "tag" along with the idea, add a tag under a preview window showing which channels have pre-roll ads disabled so the viewer doesn't waste time waiting through a pre-roll ad to see if they may like the channel's content.

Ads should be created to work with the live stream, and not force the live stream to work around ads. Shaping content around ad breaks feels scripted and takes away from the "live" experience. In most cases, there are not enough viewers in a smaller channel to encourage the streamer to run ads to increase their monthly income. So, in turn that channel does not help support the platform. Working to scale ad run times with the size of the channel has the potential to help both the streamer and the platform.

As a streamer myself I understand that people like their own Twitch page to be theirs to control. A lot of people disable ads on their own channel and a lot will also run them willingly while streaming. Try giving more options we can opt into on our own channels. Without blocking our content at the same time, unless we choose to do so. Here's an idea or so:

• Brb ads
  (We already have, and do get used. Nice example to start)

• Lower thirds
  (Could allow us to set them to pop up as often as we like. Minimum of every X minutes that you (Twitch) can make a pre requisite for signing up.)

• Chatbox ads
  (For me personally, my average chatbox can show roughly 20 messages. Will be different for everyone with resolutions and zoom. We don't NEED to see those messages all the time. We've already read the ones at the top. Add an option where occasionally the top half of the box contains an ad.)

• Ads for channel points
  (I understand that the bit ads actually cost you too. With bits being a real currency. However, channel points are just data. Totally free on your end (I assume). Why not offer people an option to boost channel points with an ad? In fact I'll take this one slightly further. EVERYONE loves emotes. We all strive to unlock as many as we can! If we could make community pools where the viewers work together to hit a goal that could unlock emote slots! This way it costs nobody anything. And we all win. Granted, there are viewers who already have a ton of channel points. This may ruin it. If that's a big issue then make a second set of points. Name them ad points and only allow those to be used.)

• Panel Ads
  (We all have panels below our streams, and yes they don't get seen all too often. But they are there. use them, offer us to have an ad space down there with our other tabs. These are probably my weakest idea but it's worth a shot.)

• Ad timer
  (If you do keep the mid-roll ads, stick a timer on screen a minute in advance. Inform us "Ad running in 0:59", This allows us to prepare for it an advance. Pause our games, move to a intermission screen, whatever it may be. At least this way they don't pop out of nowhere and people miss you getting the final blow on the hard mode boss you've been grinding for over 3 days)

Hope even just 1 of these ideas helps somehow. Good luck!

Obviously we don't want Twitch to lose money and die out like other streaming platforms. The ads are a necessary evil. Let streamers control when the ads drop during the stream. Give them a requirement for how many ads have to be run per hour, or whatever the terms are, but let them determine when they run. Bathroom & food breaks would be ideal. Some streamers find the beginning of the stream critical, so running pre-roll is a bad idea for them. If the streamer doesn't run the required number of ads, hit them where it hurts - their wallets. That's a guaranteed way to make sure enough ads are run to hit revenue targets, and the streamers can benefit from it.

Also, increase the variety of the ad pool. Nothing drives viewers crazier than seeing the same stupid ad every single time an ad rolls.

Consider a minimum viewer count/average for ad requirements. If a streamer only averages 1 viewer, they shouldn't be required to run those ads. That's unfairly squashing the competition. Wait until they get to a higher number, like 500 viewers on average (for example). Then require the ads for them.