Instead of relying on 3rd party ads, include 2 banners at the top of the bar (I have a prototype mock up showing where to place them) advertising things directly from the amazon site. The user clicks these banners, gets directed straight to putting the item into their cart, purchase in less than 30 seconds if their card is saved. There's more to the idea, but this is the basics. I ran this through Grok for calculation, projected sales of $4 million per year (extremely conservative) on the platform, plus no ads means Twitch beats out Youtube, Kick, and any other platform BECAUSE it's monetizing Amazon directly, no 3rd party ads required. I have the mathematics proving my theory, as well as the concept idea that also includes removing the "front page" and replacing it with an "active hype train" wheel instead, banner placement for Twitch Prime that also mentions free shipping on qualified items (higher Twitch Prime sales).