For the love of god twitch, stop showing Ads the first 3 seconds you begin watching a channel.

Every-time I decide to start watching a new channel I am immediately bombarded with a minute of Ads. This usually leads me to just going back to a channel I have subbed to. Yeah, we all hate ads. No-one enjoys sitting through 4-9 Ads that can last from 15 - 45 seconds. And immediately playing this many Ads is mildly infuriating to say the least. I don't mind watching some Ads and supporting the Channel after at least seeing SOME content, instead of being *** blasted by Ads as soon as I start watching a stream. Something like 5 minutes of a buffer time before shoving the latest movie release or new fast food item into my unconscious psyche would be pretty neat! Just a thought <3

1. Pre-Rolls Need To End: A huge majority of people aren't sitting through an unskippable 3-5 min ad to see someone they've never watched before. As a creator I would much rather be required to run 1-2 ads within a stream at a chosen time, than these pre-rolls scaring off new people. At having to run one, I can do it in a natural pause of a game so nobody misses a major moment.

2. Mid-Rolls: If you insist on this awful feature we can't control, they should not take up the entire screen unless clicked on. Pop them in the corner and have them skipable after 5-15 seconds. Some ads are tediously long.

3. Fix the Ad Share: Right now the split between Twitch and Creator is terrible, hence why nobody wants to run them and you have an army of creators not wanting the interruptions. If creators were being paid more in-line with other platforms for them, the viewers aren't going to mind if we have control over when they appear.

I wish there was a option for affiliates and Partners alike to turn off preroll ads, a lot of us especially the smaller streamers hate that this is a thing and having a option to turn it off would make a lot of our streams a lot better. The reason why I say a toggle feature is because some streamers have a living from this so its not fair for them not to have it but the smaller streamers we dont like it and it drives away a lot from us

Thank you for reading this and taking this into consideration

use Stream display ads instead of prerolls on live content ,keep prerolls on VODS my experience on twitch lately is that i dont go looking for new content creators much due to prerolls annoyance . you cant treat twitch like a Video on demand service you have to treat it as a live service , and you don't interrupt a live service with ads , SDAs are a great way not to interrupt the live broadcast . and midrolls controlled by the content creators as well . the issue with midrolls is that sometimes the midrolls are longer than the break the streamer takes this needs to be addressed as well

Make it optional to even watch the multiplayer ad, and incentivize participating by awarding the viewers with the bits. This is not a great replacement for bit ads, all individuality is taken away, and this is just another thing to obscure or block the content I'm currently trying to watch, and being FORCED into, instead of CHOOSING to support by watching ads. In addition, if I'm subbed to a creator, ad breaks and ads when joining the stream do not play, so if I suddenly wind up being forced into ads so the streamer can give himself some bits by making all/most of chat watch an ad, I'm going to be pretty upsetti spaghetti.

Please stop the fight against ad blockers. Not everybody is able to afford Twitch Turbo and those aren't people who you want to serve with ads, anyway, since they're low converters. Or do you want to sell ads to your worst viewers? The ones who don't spend money on your premium subscription are also unlikely going to purchase a product after seeing an ad and your advertisers will sooner or later figure that out when they see their low conversion rates...

Users who use ad blockers are annoyed by ads and naturally indisposed against companies who try to force their way into their door as well, so they are selling a spammer image instead of gaining reputation.

The only thing you do by pushing those ads is creating an artificial need on users who can afford to pay to remove them by making your platform substantially worse. Youtube has a massive back library and their subscription service is much cheaper than yours, they don't fight ad blockers and people are much more willing to subscribe to their premium service.

Now, if you don't want poor people in your audience, maybe you should put the entire site behind a paywall instead and be done with it.

These are some ideas to improve the experience of the user when trying to find new channels to watch.

1. Disable pre-roll ads for streamers with few viewers. Right now the user is actively punished for switching channels and this actively harms the discoverability on the platform.

2. Add a cool down since the last ad was played before a pre-roll can be triggered again. A value as little as 5-10 minutes could greatly improve the experience.

3. When running ads not triggered by the streamer it should continue showing the stream (eg. picture in picture with the stream audio muted). Right now the user is disconnected from the experience, has a giant ad shoved in their face. By continuing to show the stream (though small) it might encourage the user to stick through the ad.

4. Add a timer until the pre-roll is triggered. This allows the user to get invested into the content before they are assaulted.