So just like Facebook and WeChat allow a preview of games and ads that involve interactivity, perhaps Twitch can include support for playable ads in pre-roll ads or in-stream ad breaks.

Here is an example of what I am talking about provided by Facebook: https://www.facebook.com/business/m/one-sheeters/playable-ads

I have listed down all the benefits of including playable ads in Twitch on this shared Google doc: https://docs.google.com/document/d/1T2iNVrNcf8Dz8l09f0eiIEt0dMMLb9ggaiU-OqIOP7M/edit#

I am working on a project with a non-profit but we chose NOT to put our marketing on Twitch because they don't offer playable ads (unless they do and you can let me know) which previews a game and puts an interactivity component into their ads. Playable ads have been vastly successful in terms of audience reach, conversion rate and engagement not only for games, but also for brand remembrance and for other non-game products. Here is an example of McDonalds having their ad in a playable ad format: https://cdn-factory.marketjs.com/en/mcdonalds-playable-ad/index.html.

I thought I would create a new feature request for this reason. Let me know if you do support playable ads, in which case we would love to partner up.

Currently, when some streamers play ads, their streams will still play in a little box at the top while ads play in the main video player. The problem comes when -- let's say something critical happens on stream, or chatter asks question you'd really like to know the answer to. You can't cash in on the information because the streamer's stream is either muted or gone during ads.

Yeah you can always go back and review the vods (unless streamer has them disabled) but that defeats the feeling you'd get out of experiencing whatever happened in the moment.

I don't mind ads that much but what if it were possible to have streamer audio playing at the same time as ads? Or be able to control the volume of ads vs. stream?

We know ads suck but it's what allows free content..so the problem is that it's always the wrong time for ads, Especially when its down to the end of the game and we miss the Fing last battle because some ad pops up. How about a button that you can click when your streamer is in cue or going to the bathroom etc, and it runs the ads? yes it will still run ads as normal, however, if you are due for and ad to run in the next ten minutes, by clicking the ad button, it will skip the next ad because you already ran it? understand? Now do something !!

After having read your new feature that allows streamers to disable Pre-Rolls by playing enough ads (30 seconds = 10 minutes), I think you've missed the mark slightly.

I DO think it's a good idea to disable the pre-roll for people discovering new content. As such, I believe a better implementation of the no preroll idea is the following:

• No pre-roll for users the FIRST time they join your stream BUT a forced 30 second 10 minutes into the stream if they stay.

This solves two problems. First, it solves the problem of discouraging people from discovering new content. You have clearly identified an issue with pre-rolls in how it impacts new viewers and presented the current solution. Second, it solves the financial issue by running the ad they would have seen in the pre-roll. It's the best of ALL worlds.

Because of the large degree of lurk teams and point grabbing teams with empty viewership, I’m proposing a change to the ad sharing for partners relative to unique chatters and viewers as a combined total.

I also suggest no ads for twitch Prime users to promote more people having prime, and ads not showing on raids or embeds to eliminate some of the hollow viewing that also put Facebook into trouble with advertisers; then up the revenue sharing for the partners to match.

To some level this will minimize those without communities/porting lurkteams (I was in one yesterday for 10min that aired 6 ads to his 120 viewers and 3 chatters), give viewers benefit, and give value to partners

Celebrate watching ads and provide value for the viewer and the streamer instead of regulary interrupting the consumers experience with unwanted content.

How? Here is an idea:

Twitch already had the "Watch ads for bits" function - but it currently is quite hidden in the "get bits section". What if instead of a forced full screen ad for x amounts of seconds twitch provides "watch this ad for bits" button on screen.It should appear at random times during streams or if the streamer triggers it manually.

There some ways to incooperate this feature with the current twitch flow: Streamer can unlock this mechanic as a "feature" to allow them to roll ads with this specific mechanic. (maybe based on stream size or other agreements with twitch)

There are already users who watch ads for bits to support their favourite streamers. If that mechanic would be made much more public and only randomly available (without beeing able to grind it too much) the rewards for streamers can be increased making it worth for both parties (streamer and viewer) interacting with it.

If twitch/amazon is in fear that streamers with huge communities might be able to exploit the system by using it too excessively maximum limits per day can be introduced for a stream on how many bits can be created daily through this method.

Now as a final part: Celebrate the ad-watching-bit-farming as a streamer&user interaction! Allow streamers to include a Bit-Meter (or any other scale) that makes public how many bits the cmmunity managed to generate from "finding" the watch-ads/create bits buttons during the stream.

If random amounts of bits are provided to the viewer for watching ads introduce a "Jackpot" ad which pops up very rarely and provides a message in chat displaying the user who got it and added bits directly to the streamers wallet. (basicly design the system like a drop system in games with recognition from the streamer as reward)

ADS should not be on live streams, only on VODs!

From my understanding ADS on live will give you one of the following drawbacks, If an AD plays for 10 seconds:

• you will be sent back to the current moment the stream is at thus losing 10 seconds of the live stream and what happened in that meantime be it a answer to your message, some epic moment or anything in between.

• you will be 10 seconds behind with the live stream, meaning you are also 10 seconds behind interacting with the streamer

Thus I am requesting the ADs to be kept with VODs only!