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How can we improve Twitch for Creators?

Creators and Stream Features: Teams

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Twitch Stream Teams - Revamp

Stream Teams used to be a cornerstone of Twitch and worked like small networks or guilds. Back when hosting was a feature you could set your team to be auto-hosted which gave mutual support to anyone on your team automatically. When that was removed Stream Teams atrophied and are now a nearly worthless feature.

I'd like to bring Stream Teams back into the spotlight and hopefully save this feature and improve it for everyone. As such, here are a list of potential improvements and reworks that may get it back on track.

If you've never heard of a Stream Team you can find ours here. https://www.twitch.tv/team/piratecrew

You can also read about Twitch Teams here. https://help.twitch.tv/s/article/twitch-teams?language=en_US

  1. Stream Teams linked in Stream Title
    Currently Stream Teams are only listed in the about section of your channel and only as a single line of text next to your follower amount. This text line is only modifiable by changing the Brand Color for your entire channel. Setting your color to black makes this link grey text like everything else on the page. https://i.imgur.com/wSb1Hmr.png Making this feature more visible and doing it in a way that streamers can control would go a long way. You can currently link to other channels in your Stream Title with @ so why not leverage this same tech for Stream Teams?

  2. Following Stream Teams
    Right now a viewer needs to follow each member of a Stream Team to see them online. This is cumbersome and requires going to each streamers page to follow them. There would be much less friction for the viewer if they could follow the Stream Team and have each stream show up on their follow list as long as the streamer is in the followed team.

  3. Allow Affiliates to make Stream Teams
    Right now you can only make a team if you are a Partner and then only through a support ticket request. This adds extra work for Twitch and makes the feature very exclusionary. Streamline the creation process by making a tab in account options. Open this feature to Affiliates to increase adoption.

  4. Team Emotes
    Have emotes that unlock for viewers that follow the team as described in section 2. This would incentivize engaging with this system and give team logos and branding a place in the ecosystem.

  5. Team Charity Events
    Right now the only way to do this is through third party tools and Twitch only allows first party integration on a single channel not shared with the team. Setting up a call to action on the Stream Team page would be a huge benefit and give a common goal for a group of communities.

  6. Team Hype Trains
    A special Team Train could start when more than one streamer in a team is live. This would then visually combine the Bits/Subs between the communities involved in the train. This would encourage teams to stream together and make flash-point support moments where everyone wins. Bits/Subs thrown into the train would still go to their respective streamers but this brings a greater sense of community to teams and supporting streamers.

Understand that this is not an exhaustive list and there are tons more options. My hope is to use this as a springboard and save this failing feature before it gets cut for underperformance. Make sure you leave a comment below with your ideas!
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  • yourfriendAndy commented  ·   ·  Report

    Allow channel points to be transferred to between channels on the same team.
  • ronaldjudejh commented  ·   ·  Report

    I love how Twitch stream teams are evolving—revamps like this really show how collaboration can boost creativity and community engagement. It got me thinking about how starting the day on the right note can fuel that kind of energy too. For me, grabbing something hearty from Hardee’s breakfast menu, like their breakfast burritos, gives the boost I need to dive into teamwork or streaming sessions. When you’re building a team or community, do you have any morning habits that help you stay energized and focused? https://hardeesbreakfastmenu.com/
  • lumber_jones commented  ·   ·  Report

    having a feature like this would make it so much easier for creators and especially new creators to start their journey as a streamer. frankly far more can be done by Twitch to encourage people to start streaming and make their way to the partner status which would benefit everyone involved in that equation.

  • Wulvershul commented  ·   ·  Report

    I definitely think stream teams is valuable and needed feature in twitch and it definitely needs to be brought forward and revamped. I would definitely like the concept of following the team and get notifications for those in the team when they go live. The feature has been relegated to a small corner of the website when it literally could be a feature to help bring more viewers into streams. Someone that watches a specific streamer might not even know the team exists because of how hidden it is and might never discover streams that have a similar vibe because of the lack of awareness to this feature. Please consider revamping teams, bringing it forward in the website and integrate it better within twitch so it's a more valuable feature.

  • Jucatorul_ commented  ·   ·  Report

    Want the teams feature to be so much more than it is right now. It has so much potential, yet, it seams left to rot in the back end of twitch

  • voconathem commented  ·   ·  Report

    Following Stream Teams would be great as it would make it easier to follow and support more streamers without hitting the 2000 Follower cap.
  • KeatranGaming commented  ·   ·  Report

    @POLYMATHICdnb, I understand your concerns. However, there are ways to address them. For instance, you could require 10 Affiliates (with partners counting as 2) to agree on forming a single team. If a team drops below 8 members, they would receive a warning about potential deletion and be given a certain period to recruit more members. This straightforward logic could help mitigate your concerns.
  • POLYMATHIC commented  ·   ·  Report

    Aren't we afraid that allowing Affiliates to make teams will over flood the market and reduce the weight of a Twitch Team? Right now Teams still hold some form of value, but if anyone and their mom can make a Twitch Team it might result into a lot of spam, just like the dozens of Discord's im in based on creators that are basicly just dead weight in my Server Browser window.

    As an Affiliate myself all the power to Affiliates, but seeing the length some Affiliates go through to flood the market with spam to promote themselves by basicly creating a pseudo team in the Discord kinda shows to me it might be a bit much to give Affiliates teams.

    Personally I see it as an extra reason to grind for Partner, and I think it's a good incentive to grow, therefore prove yourself as a Twitch Team founder.
  • GundamGoku commented  ·   ·  Report

    Yes love this. Me and my friends have a whole network of streamers who collaborate and do so mostly through Discord. This would greatly improve visibility of my friends and we can be an official guild/team on Twitch. Only allowing partners to have this feature makes no sense. Let affiliates have it too and expand it's features. I also agree with visibility with it being just a link doesn't work. As a UX/UI designer my solution would be to include Team alongside the Home, About, Schedule, Videos and Chat tabs on the home page. It should be integrated within your channel's page.
  • ShadowOfLukey commented  ·   ·  Report

    Stream teams really help streamers collaborate and make a heap of friends. Please take advantage of the suggestions and anything else you can think of. This a great feature that needs a big update and what is being proposed here is exactly what we need to make Twitch even better to stream on!

    There should also be a section on the side for live Stream Team members to make this easier to differentiate between who you are following and fellow members of the stream team!
  • AnAngryRaven_ commented  ·   ·  Report

    All of these ideas are good, but 100% affiliates should be able to create them too. Not only would it be nice for those not in the partner program, but like was already mentioned could significantly increase adoption. Could also have the benefit of making affiliate communities slightly more tight-knit.

    If you really wanted, you could also have a separate chat for stream teams too, similar to the old "rooms" feature! Though admittedly, given that the feature wasn't around for very long, I'm not sure if it would be used all that often.

    (For those who don't know what I'm talking about: https://blog.twitch.tv/en/2018/02/15/bring-your-community-together-with-rooms-ad60cab1af0a/ )
  • Yoshimori_Hero commented  ·   ·  Report

    Twitch Rivals, but formed into clans for massive team PvP and other competitions
  • AwkwardSquirrel commented  ·   ·  Report

    I don't have any further ideas, but my opinion is that this would benefit so many, and also just be really cool. I agree with OP's ideas/thoughts, and want to save Stream Teams from possibly being deleted due to it not currently being practical.
  • TheExistentialNerd commented  ·   ·  Report

    I have nothing to add to this list. I just find it absolutely brilliant. Teams needs revitalized and instituted as a means to create streamer communities. As an affiliate myself, I have been wanting to start a community for the last four years. It is a tool that should benefit ever streamer.

    If I did add anything, I would agree to the idea that Affiliates are limited to creating a single team, where partners retain the ability to create 2.
  • djSkullShroom commented  ·   ·  Report

    Stream Teams should definitely be used as a means of bringing disparate communities together. All of the ideas in the original post are great ideas.
  • JohnnySnacks commented  ·   ·  Report

    I love this idea to upgrade Stream Teams and breathe new life into it. To add to the list of ideas:

    7. Allow grouping streamers in the followers panel (on the left). That would make it much easier to glance what's happening and collapse groups to see more in the list. This could even be a separate feature (not part of teams) for organizational purposes. I'm thinking of how I organize Slack and Discord.

    8. Streamers should be allowed to be members of multiple teams (like having different friend groups). I know creators that consistently stream games together in groups of four or more. But they'll alternate between IRL friends and VTuber friends. This could help with metrics as well; I'm thinking of content tags and tracking what groups users tend to follow.
  • STrRedWolf commented  ·   ·  Report

    I would suggest tying multi-user streaming (like two or more different artists streaming in the same window, sharing the chat) to Team Streams.
  • game_master_studios commented  ·   ·  Report

    The untapped potential of this feature for community growth, engagement and increased interaction is incredible. Being able to recognize smaller creators as being part of certain "guilds" would help viewers know what kind of community and content to expect, which could help grow new viewership and increase retention.
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