Right now theres not enough control over how a streamer runs an their stream with the new mid-rolling. However, a feature that can be added is to disable for 20 - 30 minutes mid-rolls for the stream per 30 second ad break and mid and pre-roll per 60 second. That way, a streamer can plan their ad breaks and work around them, especially for competitive games like overwatch, LOL, CSGO, etc. Even for non-competitive games, allowing a streamer the ability to control the flow of the stream by implementing an ad break to avoid mid rolls allows them to build better relationships with viewers.

I understand that this would interfere with the dynamism of an algorithm controlled mid-rolling that would mid-roll different viewers at different times, but if the base product is deeply affected the revenue source will also be deeply affected. And the base product of twitch is the relationship between streamers and viewers.

Preroll-disable functionality already exists, just have hypetrains add 5 minutes to that when they start, if the counter is at zero. Add more time if level-ups extend the hypetrain duration.

If a hypetrain is going, something hype is happening, right? Who wants to come into a channel during a HYPE moment, only to get slapped in the face with a preroll instead of joining in with everyone immediately?

The preroll revenue loss would be minimal, would encourage hypetrains (so a potential positive ROI), and be a win for everyone involved; adds functionality to the hypetrain product, and shows that Twitch cares about keeping the hype rolling full speed.

When a streamer runs a block of ads, we select the amount of time we want the ads to run for, and that can be anywhere from 30 seconds to 3 minutes. However when we do that, all the viewer sees is the number of ads left, not the total time left. Since ads vary in length, that doesn't actually tell them how long until they're over.

Speaking for myself, it's pretty much a daily occurance to have someone post a message like "8 ads??" in my chat. And sometimes that number can be in the double digits. If viewers were either instead or in addition shown the total time left, like we select as the streamer, I think it'd reduce the shock of how many ads are coming, which should make for a better viewer experience.

Also kind of a side point, but if ad inventory is a problem, you could just display "Up to x:xx of ads left." I don't think anyone is going to complain about the timer being cut short.

Pre-roll ads don’t belong on live content to begin with, but they should never be as long as typical commercials/ads. Imagine clicking on a stream that you’re excited about watching in that very moment (because you saw something interesting in the thumbnail or someone tweeted about something happening on that stream) and then after the website loaded and the video player loaded, waiting another 30+ seconds for the live stream to load. That’s the current experience with pre-roll ads. It breaks the in the moment or “you had to be there” experience of live content.
A 5 second pre-roll ad is a more tolerable amount of time to wait for a live stream to load.

The size of a channel matters when you are looking to make ad revenue. Larger audiences are likely to have a larger number of potential ad viewers. Obviously, the sub/non-sub viewer ratio is important, but larger channels are likely to have a higher potential for ad revenue than smaller channels.

Scaling the time needed to disable pre-roll ads will encourage smaller channels to run ads. When pre-roll ads are disabled, there is a higher chance a new viewer will enter the channel potentially helping to grow that channel.

To "tag" along with the idea, add a tag under a preview window showing which channels have pre-roll ads disabled so the viewer doesn't waste time waiting through a pre-roll ad to see if they may like the channel's content.

Ads should be created to work with the live stream, and not force the live stream to work around ads. Shaping content around ad breaks feels scripted and takes away from the "live" experience. In most cases, there are not enough viewers in a smaller channel to encourage the streamer to run ads to increase their monthly income. So, in turn that channel does not help support the platform. Working to scale ad run times with the size of the channel has the potential to help both the streamer and the platform.

I wish there was a option for affiliates and Partners alike to turn off preroll ads, a lot of us especially the smaller streamers hate that this is a thing and having a option to turn it off would make a lot of our streams a lot better. The reason why I say a toggle feature is because some streamers have a living from this so its not fair for them not to have it but the smaller streamers we dont like it and it drives away a lot from us

Thank you for reading this and taking this into consideration