The size of a channel matters when you are looking to make ad revenue. Larger audiences are likely to have a larger number of potential ad viewers. Obviously, the sub/non-sub viewer ratio is important, but larger channels are likely to have a higher potential for ad revenue than smaller channels.

Scaling the time needed to disable pre-roll ads will encourage smaller channels to run ads. When pre-roll ads are disabled, there is a higher chance a new viewer will enter the channel potentially helping to grow that channel.

To "tag" along with the idea, add a tag under a preview window showing which channels have pre-roll ads disabled so the viewer doesn't waste time waiting through a pre-roll ad to see if they may like the channel's content.

Ads should be created to work with the live stream, and not force the live stream to work around ads. Shaping content around ad breaks feels scripted and takes away from the "live" experience. In most cases, there are not enough viewers in a smaller channel to encourage the streamer to run ads to increase their monthly income. So, in turn that channel does not help support the platform. Working to scale ad run times with the size of the channel has the potential to help both the streamer and the platform.

I wish there was a option for affiliates and Partners alike to turn off preroll ads, a lot of us especially the smaller streamers hate that this is a thing and having a option to turn it off would make a lot of our streams a lot better. The reason why I say a toggle feature is because some streamers have a living from this so its not fair for them not to have it but the smaller streamers we dont like it and it drives away a lot from us

Thank you for reading this and taking this into consideration

Pre-roll ads don’t belong on live content to begin with, but they should never be as long as typical commercials/ads. Imagine clicking on a stream that you’re excited about watching in that very moment (because you saw something interesting in the thumbnail or someone tweeted about something happening on that stream) and then after the website loaded and the video player loaded, waiting another 30+ seconds for the live stream to load. That’s the current experience with pre-roll ads. It breaks the in the moment or “you had to be there” experience of live content.
A 5 second pre-roll ad is a more tolerable amount of time to wait for a live stream to load.

Make it optional to even watch the multiplayer ad, and incentivize participating by awarding the viewers with the bits. This is not a great replacement for bit ads, all individuality is taken away, and this is just another thing to obscure or block the content I'm currently trying to watch, and being FORCED into, instead of CHOOSING to support by watching ads. In addition, if I'm subbed to a creator, ad breaks and ads when joining the stream do not play, so if I suddenly wind up being forced into ads so the streamer can give himself some bits by making all/most of chat watch an ad, I'm going to be pretty upsetti spaghetti.

1. Pre-Rolls Need To End: A huge majority of people aren't sitting through an unskippable 3-5 min ad to see someone they've never watched before. As a creator I would much rather be required to run 1-2 ads within a stream at a chosen time, than these pre-rolls scaring off new people. At having to run one, I can do it in a natural pause of a game so nobody misses a major moment.

2. Mid-Rolls: If you insist on this awful feature we can't control, they should not take up the entire screen unless clicked on. Pop them in the corner and have them skipable after 5-15 seconds. Some ads are tediously long.

3. Fix the Ad Share: Right now the split between Twitch and Creator is terrible, hence why nobody wants to run them and you have an army of creators not wanting the interruptions. If creators were being paid more in-line with other platforms for them, the viewers aren't going to mind if we have control over when they appear.

For the love of god twitch, stop showing Ads the first 3 seconds you begin watching a channel.

Every-time I decide to start watching a new channel I am immediately bombarded with a minute of Ads. This usually leads me to just going back to a channel I have subbed to. Yeah, we all hate ads. No-one enjoys sitting through 4-9 Ads that can last from 15 - 45 seconds. And immediately playing this many Ads is mildly infuriating to say the least. I don't mind watching some Ads and supporting the Channel after at least seeing SOME content, instead of being *** blasted by Ads as soon as I start watching a stream. Something like 5 minutes of a buffer time before shoving the latest movie release or new fast food item into my unconscious psyche would be pretty neat! Just a thought <3

Please stop the fight against ad blockers. Not everybody is able to afford Twitch Turbo and those aren't people who you want to serve with ads, anyway, since they're low converters. Or do you want to sell ads to your worst viewers? The ones who don't spend money on your premium subscription are also unlikely going to purchase a product after seeing an ad and your advertisers will sooner or later figure that out when they see their low conversion rates...

Users who use ad blockers are annoyed by ads and naturally indisposed against companies who try to force their way into their door as well, so they are selling a spammer image instead of gaining reputation.

The only thing you do by pushing those ads is creating an artificial need on users who can afford to pay to remove them by making your platform substantially worse. Youtube has a massive back library and their subscription service is much cheaper than yours, they don't fight ad blockers and people are much more willing to subscribe to their premium service.

Now, if you don't want poor people in your audience, maybe you should put the entire site behind a paywall instead and be done with it.

use Stream display ads instead of prerolls on live content ,keep prerolls on VODS my experience on twitch lately is that i dont go looking for new content creators much due to prerolls annoyance . you cant treat twitch like a Video on demand service you have to treat it as a live service , and you don't interrupt a live service with ads , SDAs are a great way not to interrupt the live broadcast . and midrolls controlled by the content creators as well . the issue with midrolls is that sometimes the midrolls are longer than the break the streamer takes this needs to be addressed as well