So just like Facebook and WeChat allow a preview of games and ads that involve interactivity, perhaps Twitch can include support for playable ads in pre-roll ads or in-stream ad breaks.

Here is an example of what I am talking about provided by Facebook: https://www.facebook.com/business/m/one-sheeters/playable-ads

I have listed down all the benefits of including playable ads in Twitch on this shared Google doc: https://docs.google.com/document/d/1T2iNVrNcf8Dz8l09f0eiIEt0dMMLb9ggaiU-OqIOP7M/edit#

I am working on a project with a non-profit but we chose NOT to put our marketing on Twitch because they don't offer playable ads (unless they do and you can let me know) which previews a game and puts an interactivity component into their ads. Playable ads have been vastly successful in terms of audience reach, conversion rate and engagement not only for games, but also for brand remembrance and for other non-game products. Here is an example of McDonalds having their ad in a playable ad format: https://cdn-factory.marketjs.com/en/mcdonalds-playable-ad/index.html.

I thought I would create a new feature request for this reason. Let me know if you do support playable ads, in which case we would love to partner up.

We know ads suck but it's what allows free content..so the problem is that it's always the wrong time for ads, Especially when its down to the end of the game and we miss the Fing last battle because some ad pops up. How about a button that you can click when your streamer is in cue or going to the bathroom etc, and it runs the ads? yes it will still run ads as normal, however, if you are due for and ad to run in the next ten minutes, by clicking the ad button, it will skip the next ad because you already ran it? understand? Now do something !!

Because of the large degree of lurk teams and point grabbing teams with empty viewership, I’m proposing a change to the ad sharing for partners relative to unique chatters and viewers as a combined total.

I also suggest no ads for twitch Prime users to promote more people having prime, and ads not showing on raids or embeds to eliminate some of the hollow viewing that also put Facebook into trouble with advertisers; then up the revenue sharing for the partners to match.

To some level this will minimize those without communities/porting lurkteams (I was in one yesterday for 10min that aired 6 ads to his 120 viewers and 3 chatters), give viewers benefit, and give value to partners