Currently, in the Ad Manager, you can set ad breaks to be up to 3 minutes, but 90 seconds is the maximum amount to disable pre-rolls (30 minutes). Why not allow to disable pre-rolls for the full hour if you set the Ad Manager to 3 minutes? Running an ad every 30 minutes is way too disruptive. I am incapable of taking breaks when I speedrun for a full 100 minutes, it it impossible for me to adjust the three disruptions that would occur so that no one misses an important fight or trick. If it was ONE break of 3 minutes, that would be doable and I would totally be on board with running a higher ad density so I could disable pre-rolls completely.

You already have all the settings in the Ad Manager, there's almost no work to do here, and it's the exact same ad density than with 90 second ad break every 30 minutes so you lose nothing, if anything you win because I, and probably other streamers that can't bend to taking a break every 30 minutes, will actually put that many ads on the channel instead of not doing that.

Stream Display ads should not be the first thing you see when entering a stream. It discourages watchers to stay and see what is going on when they are forced to watch 2-5 mins of ad content before they even get to see or hear the streamer. Please set a delay on ads when a new user joins a stream. A user should not see an ad until at least 5-10 mins of stream content has been veiwed... then if you want to bombade the veiwer with ads AFTER they get a chance to watch some of the stream, go on ahead... just don't make ads a priority over the beginning of a stream because it makes Twitch look very greedy, take an example from youtube. I just watched a youtube video and it took 6 mins and 8 seconds before an ad was shown. Guess how long that ad was? 10 seconds.

Preroll-disable functionality already exists, just have hypetrains add 5 minutes to that when they start, if the counter is at zero. Add more time if level-ups extend the hypetrain duration.

If a hypetrain is going, something hype is happening, right? Who wants to come into a channel during a HYPE moment, only to get slapped in the face with a preroll instead of joining in with everyone immediately?

The preroll revenue loss would be minimal, would encourage hypetrains (so a potential positive ROI), and be a win for everyone involved; adds functionality to the hypetrain product, and shows that Twitch cares about keeping the hype rolling full speed.

For the love of god twitch, stop showing Ads the first 3 seconds you begin watching a channel.

Every-time I decide to start watching a new channel I am immediately bombarded with a minute of Ads. This usually leads me to just going back to a channel I have subbed to. Yeah, we all hate ads. No-one enjoys sitting through 4-9 Ads that can last from 15 - 45 seconds. And immediately playing this many Ads is mildly infuriating to say the least. I don't mind watching some Ads and supporting the Channel after at least seeing SOME content, instead of being *** blasted by Ads as soon as I start watching a stream. Something like 5 minutes of a buffer time before shoving the latest movie release or new fast food item into my unconscious psyche would be pretty neat! Just a thought <3

Pre-rolls on twitch are not working right now because they are ignorant and focus on maximizing profits instead of the viewer experience. The dodge rates are incredibly high.

Change the system, let the creators hook the viewers into their content first before you throw an ad on their screen. there are two ideas on how to do it:

Let the creators modify the first picture of the thumbnail preview. this will drastically change the look of the main page, but it gives creators an additional window to communicate with potential viewers. You can send a message to showcase your content, instead of having only a limited title to work with.

Another idea without altering the look of the browse tab would be a delay of the pre-roll. Don't play it right away, but after 2-3 minutes. that way viewers have enough time to find a stream they enjoy before they receive their first ad. Afterwards the viewer is clear from ads for a set time on the channel he's watching.

Both ideas give users the opportunity to arrive on a stream, or get some expectations about what's coming up. right now there aren't any, that's why the motivation to watch the ads is often times extremely low.

After having read your new feature that allows streamers to disable Pre-Rolls by playing enough ads (30 seconds = 10 minutes), I think you've missed the mark slightly.

I DO think it's a good idea to disable the pre-roll for people discovering new content. As such, I believe a better implementation of the no preroll idea is the following:

• No pre-roll for users the FIRST time they join your stream BUT a forced 30 second 10 minutes into the stream if they stay.

This solves two problems. First, it solves the problem of discouraging people from discovering new content. You have clearly identified an issue with pre-rolls in how it impacts new viewers and presented the current solution. Second, it solves the financial issue by running the ad they would have seen in the pre-roll. It's the best of ALL worlds.

No small streamer should have to think about dealing with pre-rolls. It hinders growth and discoverability. It's likely that most small streamers are just starting to figure out how to retain an audience. So having to juggle between bringing new people and keeping those who were already there is an unnecessary job that only brings more anxiety.

Affiliates (or maybe just streamers with less than 10 simultaneous average viewers or so) could have a lighter ad schedule. For example, in order to disable pre-rolls, streamers would need to run 1min30s of ads every hour. That would be a good way for the streamer to get used to taking breaks while it could also be enough of a reminder for the viewers that they are supporting that content creator.

Forced ads on someone trying to find out if that livestream with 3 people watching will be a good place to hang out doesn't help anyone. It generates virtually no income for the streamers, it's a bad experience for the viewers and it has a fraction of the effect the advertisers are looking for. Needless to say, this is not good for Twitch.

I'm dodging pre-rolls like crazy. I'm not talking about muting the tab and doing something else while Twitch advertises to the void; I'm either closing Twitch and not engaging with the service or I'm going to keep refreshing, bouncing between streams until the system gives in and plays the stream without the ad—which, miraculously, works after roughly 15 seconds—a net gain given that most ads that play on Twitch much longer. And, keep in mind, the moment Twitch fixes that strange loophole, I'm going to revert back to closing Twitch and disengaging 99% of the time.

That is to say that I'm not willing to, upon my first visit to any stream during a session, sit through an advertisement(s) that I can't skip when I'm not even sure that I want to watch that stream yet—no matter if it's a streamer that I've just discovered or one that I've watched for years: it makes no difference to me. I'm not invested in that stream yet and so why would I tolerate unskippable pre-roll ads?

Pre-roll ads should have the option to be skipped or they should be removed. Simple as that.

Let me be clear: I respect and understand that Twitch must advertise to make themselves and their partners money, and stress that I am perfectly accepting and receptive to a carefully-planned and well-developed advertising system, which I believe Twitch's current system to be neither.

Twitch Turbo is not the solution where the advertising system exposed to free users is unfit for purpose. Why would I, as a level-headed, principled consumer who doesn't wish to simply buy a "free" pass, want to support a company that fails to develop a fair, working, thought-out system for its free users and partners? The only way I'm going to subscribe to a premium service is if I like what that company is doing for ALL of its users and believe in its mission.
I won't go into detail, but your advertising system has directly impacted my decisions when choosing whether or not to renew my subscriptions to streamers and Prime.

You don't need me to offer solutions past what I've already suggested here; there's others far more passionate, educated and experienced in what makes a good advertising system, and I know for a fact that some of Twitch's advisory council (namely CohhCarnage) have some excellent ideas to offer.

I must add that I am very surprised by the small numbers of tickets and votes that the issues present on this site have achieved, though I can understand why as it took me more than a few clicks to land here.
That said, I hope Twitch is not looking solely at this site as the source for feedback on their ad system for I cannot imagine it is only a vocal minority (of which I am not usually a member of) who is displeased with ads on Twitch.

Thank you!

Would love to get more information on how automated mid-rolls will work -- and specifically instruction for streamers on how to avoid them, if possible.

In short, the idea your stream would be interrupted without your control is a scary concept. Either it's going to be better for streamers to control the mid-roll experience themselves, or the experience is something more experimental that isn't clear (vs. simply interrupting a stream).

In the Twitch Support initial Tweet it says "these [mid-roll ads] won't run if the viewer has an ad break." Can you clarify? FAQ seems to be missing how to control mid-rolls (e.g. randomly served) if the creator manually runs? It only discusses how to "disable pre-roll" in the FAQ.

As possible additional information, it would be great to get a potential range of how many viewers it might effect in what territories.

Regarding this page: https://help.twitch.tv/s/article/ad-experience-experiment?language=en_US

I'm running advertisements on social media to increase my audience on Twitch.
With these pre-roll ads, everyone that clicks my advertisement has to watch this pre-roll ad on Twitch, meaning there's A LOT of potential fans that are not able to watch my concept for 1 single second because the ads are scaring them away.
Growing an audience on Twitch generally means more subs => more revenue for Twitch AND the streamer.
That's why I had the idea to let streamers pay for disabling the pre-roll ads.

I know there's an option to run ads on the entire stream, disabling the pre-roll for a few minutes, but in this case I have run an ad every hour to make sure the audience coming from external websites are not viewing this pre-roll add, which is totally ridiculous.

I'm sure there's a lot of other streamer facing this issue when doing marketing on other channels.

Pre-roll ads don’t belong on live content to begin with, but they should never be as long as typical commercials/ads. Imagine clicking on a stream that you’re excited about watching in that very moment (because you saw something interesting in the thumbnail or someone tweeted about something happening on that stream) and then after the website loaded and the video player loaded, waiting another 30+ seconds for the live stream to load. That’s the current experience with pre-roll ads. It breaks the in the moment or “you had to be there” experience of live content.
A 5 second pre-roll ad is a more tolerable amount of time to wait for a live stream to load.

The size of a channel matters when you are looking to make ad revenue. Larger audiences are likely to have a larger number of potential ad viewers. Obviously, the sub/non-sub viewer ratio is important, but larger channels are likely to have a higher potential for ad revenue than smaller channels.

Scaling the time needed to disable pre-roll ads will encourage smaller channels to run ads. When pre-roll ads are disabled, there is a higher chance a new viewer will enter the channel potentially helping to grow that channel.

To "tag" along with the idea, add a tag under a preview window showing which channels have pre-roll ads disabled so the viewer doesn't waste time waiting through a pre-roll ad to see if they may like the channel's content.

Ads should be created to work with the live stream, and not force the live stream to work around ads. Shaping content around ad breaks feels scripted and takes away from the "live" experience. In most cases, there are not enough viewers in a smaller channel to encourage the streamer to run ads to increase their monthly income. So, in turn that channel does not help support the platform. Working to scale ad run times with the size of the channel has the potential to help both the streamer and the platform.

When a streamer triggers an ad break, a timer begins, indicating the amount of time pre-roll ads are disabled for new viewers. This timer currently begins at the start of the ad. For example, let's say you run a 90-second ad, and the Pre-Roll Disabled Timer begins at 40 minutes. You actually lose 90 seconds of that perk while your community is watching the ad break, and anyone who comes in during the ad break still sees the ad you're playing. Sure, you're not exactly getting a "pre-roll" but the whole point is to earn time where viewers don't have to see ads. When the timer begins with the ad, it doesn't feel fair.

My suggestion is that the timer begins after the ad break, so it's an accurate indicator of time where viewers will not have to see ads.