Let creators hook viewers before you start the pre-roll, with thumbnails or delayed ads
Pre-rolls on twitch are not working right now because they are ignorant and focus on maximizing profits instead of the viewer experience. The dodge rates are incredibly high.
Change the system, let the creators hook the viewers into their content first before you throw an ad on their screen. there are two ideas on how to do it:
Let the creators modify the first picture of the thumbnail preview. this will drastically change the look of the main page, but it gives creators an additional window to communicate with potential viewers. You can send a message to showcase your content, instead of having only a limited title to work with.
Another idea without altering the look of the browse tab would be a delay of the pre-roll. Don't play it right away, but after 2-3 minutes. that way viewers have enough time to find a stream they enjoy before they receive their first ad. Afterwards the viewer is clear from ads for a set time on the channel he's watching.
Both ideas give users the opportunity to arrive on a stream, or get some expectations about what's coming up. right now there aren't any, that's why the motivation to watch the ads is often times extremely low.
crexLive
shared this idea
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alisander
commented
I often just want to pop in on a stream to see what the streamer is doing, then decide whether to keep watching or go to another stream. But if I have to watch 30 seconds of commercials right away, I'm inclined to switch off and go straight to the next stream. I think they should do it the other way around. For example, first show 10 seconds of the stream and then the commercials. As it currently is, it doesn't really benefit the streamer in my opinion.
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DJChaoman
commented
I'd think it would be beneficial for newer viewers who watched less then two hours of someones stream to not get a preroll ad.
This way it fosters growth of new channels so brand new viewers don't leave immediately when raids/hosts happen. It also gives the chance for viewers to decide if they like the content enough to subscribe in order to avoid ads in future.
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OcAMD
commented
I refuse to watch any stream that starts with an ad. I want to know what kind of streamer they are, if their voice is acceptable, if they are even worth my time. If I'm hit with an ad the moment I enter I assume it is greed and not even worth my time. If Amazon/Twitch is that greedy I'll just move along. I am sick of having to watch ads before I realize that the streamer isn't even talking and the stupid audio is too low. I'm more then happy to watch a few ads within reason if the streamer suits my taste. Until then you can continue to hurt the streamers that generate revenue. I never watched twitch before and I'm more than happy to find elsewhere to watch streams.
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eel_cream
commented
It is cannibalising your userbase, i click on a stream see a 30 second ad it isnt worth it and close the tab before i see the content of a potential new streamer and neither do a lot of people, if you dont understand how this is screwing up your site maybe you need to hire some new staff as your current one doesnt seem very competent.
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iannnn
commented
It's ******* annoying :D
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PianoRogues
commented
1/3 of people never make it to the stream due to ads before they can watch and we can not turn the ads off. We need to be able to turn off preroll ads.
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Paethgoat
commented
Turn off the pre-roll ads. Completely. I'm seriously done with your service entirely. There's only so many times I can watch the same Butterfinger, McDonald's or 5 Gum ad before I lose my mind. You seem to think I need to see one every time I open a new channel. And you seem to think that if I don't sit through it to see the channel, I need to see another one. We're done, Twitch.
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TheCmdrRex
commented
Do not immediately play pre-roll ads when joining a channel, and instead give users a 5 minute timer (or even better - let users or streamers customize this option) before the pre-roll will play. This would allow users to experience a channel for a fair amount of time before getting hit with an ad. This opens the floor for a more user friendly method to discover new channels quickly.