Uncontrolled Advertising on Twitch.
I've been using Twitch for a long time, and I'm really fed up with these issues. Why does the platform allow Russian-speaking streamers to freely insert any kind of advertisement they want—even if it means 3–4 ad widgets promoting betting and gambling sites? What annoys me even more is that Twitch doesn’t make a single penny from all of this; the ads are entirely inserted by the streamers, and the platform seems to be saying, "Do whatever you want, as long as the stream goes on."
It’s simply absurd to treat both the content and the viewers this way. When it comes to ads, there should be some form of oversight to ensure that the quality of the streams isn’t compromised and that viewers aren’t bombarded with dubious promotional content. But here, Russian-speaking streamers are allowed to push whatever they please, and Twitch just tolerates it, without worrying about its reputation.
Moreover, how can it be considered normal that viewers first see Twitch’s official advertisement when they enter a stream, only to have the rest of the stream turn into a kaleidoscope of ad widgets for betting and gambling? Some streamers, in addition to the primary ad widgets for betting and gambling sites, add another 2–3 extra elements. Who knows what other scams they might be promoting! It gives the impression that Russian-speaking streamers use Twitch not for quality content, but solely as a platform for advertising betting and gambling sites.
For example, here are some specific cases:
VooDooSh - https://www.twitch.tv/voodoosh - advertising the betting and gambling site winline.
Shadowkekw - https://www.twitch.tv/shadowkekw - advertising the betting and gambling site BetBoom and its affiliated site BB PASS.
Cake - https://www.twitch.tv/cake - advertising the betting and gambling site FONBET.
zubarefff - https://www.twitch.tv/zubarefff - advertising the betting and gambling site BetBoom.
These are just a few examples, as such advertising is present in nearly every streamer operating in Russian.
I wonder when the developers will finally realize that this policy is harming Twitch. The platform is capable of so much more than just being an arena for uncontrolled advertising experiments. I hope that one day Twitch begins to care not only about profit but also about the comfort of its users.
I’d also like to know what other users think about this. Maybe it’s time to come up with new ad moderation mechanisms to restore Twitch’s soul—a focus on quality content rather than advertising experiments. I hope this issue attracts the attention of a wide audience and that changes come sooner rather than later.
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lowcowx2
commented
Some Russian-speaking streamers don't even indicate that their content contains advertising. Apparently, they assume that Twitch staff are so uninformed that unless it is clearly stated that something is an ad, no one will notice that all these banners, widgets (on streams and in channel descriptions), and advertising links in the chat promoting betting casino websites are direct advertisements. Furthermore, they promote their Telegram channels through Twitch, where ads for the same betting and gambling websites are broadcast via advertising links. Their streams are filled with a multitude of other ads. Who can be sure that they limit themselves solely to promoting betting casinos? Perhaps, under the guise of regular advertising, illegal offerings are being masked, or even illegally obtained money is being laundered through such advertising that the platform does not control at all. This raises serious questions about the level of oversight on Twitch and who even moderates this content.
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gocometo21
commented
It seems that the Twitch platform has long lost control over some Russian-speaking streamers. I often notice that many of them broadcast full films, most likely from pirate sources, and openly advertise dubious websites related to betting and gambling. Twitch cannot remain indifferent when such violations have become completely normalized, and viewers are forced to put up with pirated content and advertising scams. This behavior undermines trust in the platform and is disrespectful both to creators of original content and honest streamers. It seems very strange that Twitch ignores such blatant violations of platform rules, since Twitch does not earn anything from their advertising—they simply use the platform's resources to promote their scam. Moreover, many of them don't even label that their content contains third-party advertising, as if all those widgets, banners, and advertising links on streams, in the channel description, and in the chat are just there.
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illinflz
commented
Why does Twitch ignore all this advertising? Viewers first see official ads from Twitch, and then the entire stream is literally filled with ads that the streamers themselves add to the broadcast, channel descriptions, and chat—constant advertising links. Meanwhile, Twitch does not control this content and does not earn any additional profit from it. The platform simply provides its servers for free, allowing Russian-speaking streamers to broadcast any scam they want. Who even moderates this advertising? Next time you're watching a stream and it starts to lag, remember that Twitch is forced to allocate a bunch of servers so that these channels can advertise whatever they want.
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speesoun
commented
Is Twitch going to do something about this? I just went to check, and on every Russian-speaking stream, there’s visible advertising – specifically, advertising for betting casino websites. Perhaps Twitch doesn’t moderate them because many of these streamers go live at times when it’s night or early morning in North America, while they themselves are located in Russia or other regions where it’s daytime.
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[Deleted User]
commented
Why does Twitch support ignore such advertisements by Russian-speaking streamers? I watched some streams and noticed that many of them clearly feature ads for casino websites—advertising betting and gambling—as well as a bunch of other obscure ads. It seems they really can advertise whatever they want while bypassing Twitch.
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davyd928
commented
Many streamers broadcasting in Russian have, in addition to advertising betting casinos, a multitude of other ads on their streams, in their channel descriptions, and in their chats. They also advertise dubious Telegram channels through the chat or the channel description. If Twitch support isn't aware, then there is virtually no content moderation on Telegram from the platform's side, which allows terrorist groups to run channels or for materials featuring violence and drugs to be posted. How can Twitch be sure that nothing illegal is being advertised through Telegram on their channels? Who even moderates that advertising? Perhaps, aside from betting casinos, they also promote fraudulent schemes—maybe they even launder illegally obtained money through this advertising. And how can Twitch control and suppress such actions?
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mobfro92
commented
I noticed that many Russian-speaking streamers have advertising banners in their channel descriptions, and advertising links periodically appear in their chats. These links are either spammed by bots, posted by moderators, or sent by the streamers themselves. Many also have a pinned message in the chat containing an advertising link. They frequently advertise certain Telegram channels, where there is no moderation from the platform, which allows them to directly promote casinos or even something illegal. So if they start advertising drugs, will Twitch just ignore it?
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funnybub9393
commented
This guy Recrent (https://twitch.tv/recrent) streamed to 100,000 viewers, and throughout his entire stream, his broadcast featured an advertising widget from the PARI website, which promotes betting and gambling. In his channel description, there are three advertising banners for this site. Essentially, all these betting sites that are advertised function as online casinos, since they also offer gambling. He overloads Twitch's servers for free with his huge online audience to advertise whatever he wants by bypassing the platform's rules, and Twitch simply ignores it.
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coolpl998
commented
It is really strange why Twitch allows these streamers to independently insert any ads into their broadcasts. They can advertise any scam they want, and it seems the platform doesn't even try to control it.
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nightvis22
commented
I watched the streams mentioned in this post, and I completely support this complaint. Indeed, third-party advertising widgets and banners promoting betting and other dubious ads constantly appear. Such intrusive advertising really makes it impossible to watch a stream properly—how can one sit down and enjoy themselves when everything is flooded with ads? Why does Twitch allow Russian-speaking streamers to advertise whatever they want on their streams?