Uncontrolled Advertising on Twitch.
I've been using Twitch for a long time, and I'm really fed up with these issues. Why does the platform allow Russian-speaking streamers to freely insert any kind of advertisement they want—even if it means 3–4 ad widgets promoting betting and gambling sites? What annoys me even more is that Twitch doesn’t make a single penny from all of this; the ads are entirely inserted by the streamers, and the platform seems to be saying, "Do whatever you want, as long as the stream goes on."
It’s simply absurd to treat both the content and the viewers this way. When it comes to ads, there should be some form of oversight to ensure that the quality of the streams isn’t compromised and that viewers aren’t bombarded with dubious promotional content. But here, Russian-speaking streamers are allowed to push whatever they please, and Twitch just tolerates it, without worrying about its reputation.
Moreover, how can it be considered normal that viewers first see Twitch’s official advertisement when they enter a stream, only to have the rest of the stream turn into a kaleidoscope of ad widgets for betting and gambling? Some streamers, in addition to the primary ad widgets for betting and gambling sites, add another 2–3 extra elements. Who knows what other scams they might be promoting! It gives the impression that Russian-speaking streamers use Twitch not for quality content, but solely as a platform for advertising betting and gambling sites.
For example, here are some specific cases:
VooDooSh - https://www.twitch.tv/voodoosh - advertising the betting and gambling site winline.
Shadowkekw - https://www.twitch.tv/shadowkekw - advertising the betting and gambling site BetBoom and its affiliated site BB PASS.
Cake - https://www.twitch.tv/cake - advertising the betting and gambling site FONBET.
zubarefff - https://www.twitch.tv/zubarefff - advertising the betting and gambling site BetBoom.
These are just a few examples, as such advertising is present in nearly every streamer operating in Russian.
I wonder when the developers will finally realize that this policy is harming Twitch. The platform is capable of so much more than just being an arena for uncontrolled advertising experiments. I hope that one day Twitch begins to care not only about profit but also about the comfort of its users.
I’d also like to know what other users think about this. Maybe it’s time to come up with new ad moderation mechanisms to restore Twitch’s soul—a focus on quality content rather than advertising experiments. I hope this issue attracts the attention of a wide audience and that changes come sooner rather than later.
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mykolaledenov
commented
Campaign performance often depends on creative clarity, timing, and audience segmentation. Short messaging and strong visual icons tend to perform better in this channel. Push ads are commonly used for lead generation, app installs, and content monetization. The format works best when advertisers continuously rotate creatives and maintain clean targeting structures to avoid audience fatigue over time. Push advertising has become a stable traffic source for many digital marketers due to its opt-in nature and relatively strong engagement rates. https://dao.ad/traffic-volume/push push traffic allows delivery of notifications directly to users who have subscribed to receive them, which creates a more permission-based environment compared to other ad formats.
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isrlviva2
commented
Russian-speaking streamers continue to advertise anything — scams, betting and gambling sites (casinos), casino sites with Dota 2 and Counter-Strike skins, platforms for selling Steam accounts. They still deceive Twitch by disguising this advertising as channel branding and using all other methods of deception and misleading Twitch staff that have already been described here in the comments and in the post itself.
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isrlviva2
commented
Russian streamers, in order to avoid copyright strikes and broadcast movies on Twitch as if it were a pirate site, use mirror streaming. Mirror streaming is a technique in which the original video feed is flipped horizontally and then delivered to viewers. This modification serves to bypass automatic systems that detect protected copyrighted content (for example, YouTube Content ID or Twitch DMCA).
It’s unclear why Twitch allows its platform to be used to advertise scam sites offering casino games and CS and Dota skins, and to stream movies as if on a pirate website. It gives the impression that if a streamer broadcasts in Russian, they can violate any of the platform’s rules.
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heli_mechanic
commented
that's cause twitch sucks donkey balls
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shrelicp
commented
Also, there are Russian streamers who are cheating Twitch and exploiting platform vulnerabilities to bypass the 720p streaming quality limit for viewers in Russia; they stream in 1440p60 (Source), and Twitch restricts only the 1440p60(Source) quality for Russian viewers, while 1080p60 and 720p60 remain available to their viewers in Russia despite the platform’s restrictions.Some of these streamers:
SilverName ( https://www.twitch.tv/silvername/about );
HYVER ( https://www.twitch.tv/hyver/about );
MAZA4KST ( https://www.twitch.tv/maza4kst/about );
Nix ( https://www.twitch.tv/nix/about );
Mariachi ( https://www.twitch.tv/mariachi/about );
GUACAMOLEMOLLY ( https://www.twitch.tv/guacamolemolly/about );
bratishkinoff ( https://www.twitch.tv/bratishkinoff/about );
Recrent ( https://www.twitch.tv/recrent/about ); -
isrlviva2
commented
Another Russian streamer MIRWANA ( https://www.twitch.tv/mirwana ), advertises the LEON gambling and betting site, link to the casino section on the LEON site ( https://leon.ru/quick-bets ). He uses an external LEON ad widget on his stream and a LEON ad banner in his channel description, which leads to a LEON promotional page from which you can proceed to the LEON site itself and register. Yet another example of a Russian-speaking streamer who couldn’t care less about Twitch’s rules. Violations were recorded on the stream of July 20, 2025.
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shrelicp
commented
More Russian streamers who deceive Twitch and bypass the regional restriction on 720p stream quality for viewers in Russia — BULLSEYE ( https://www.twitch.tv/bullseye ) and JoinTheSystemm ( https://www.twitch.tv/jointhesystemm ). They stream at 1440p60 (Source), and Twitch restricts only the 1440p60 (Source) quality for their viewers in Russia, but 1080p60 is available to them.
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shrelicp
commented
By the way, Russian streamers and their viewers in Russia have access to 720p60. I think Twitch should restrict them to 720p30, given how they deceive the platform by advertising their betting and gambling sites, trying to bypass stream quality limits, and how much third-party advertising they run on their streams and in their channel descriptions—which Twitch doesn’t earn anything from. What’s the point of the platform wasting resources on them?
For example, streamer deko ( https://www.twitch.tv/deko/about ) promotes the BetBoom betting and gambling site, using an external ad widget on his stream that periodically displays the BetBoom name and his promo code “DEKO” for BetBoom. He also promotes GGDROP, which is literally a casino for Counter-Strike skins and cases and is not affiliated with Valve, the developer of Counter-Strike—so there’s no guarantee GGDROP isn’t a scam. To advertise GGDROP, he uses an external ad widget on his stream and an ad banner in his channel description that links directly to the site. The banner also features his promo code “DEKO” for that site, which supposedly grants a bonus. This is yet another example of how Russian streamers can use their own nicknames as promo codes on third-party scam sites to disguise the advertising of this whole scam.
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shrelicp
commented
Another way to bypass the regional 720p stream quality restriction and deceive Twitch is to use the browser extension TTV LOL PRO ( https://chromewebstore.google.com/detail/ttv-lol-pro/bpaoeijjlplfjbagceilcgbkcdjbomjd?pli=1 ). Many Russian streamers in their Telegram channels distribute instructions on how their viewers in Russia can bypass this restriction and watch streams in 1080p60 (Source): they need to install TTV LOL PRO and, in its settings, disable the option “Automatically whitelist channels you’re subscribed to” (uncheck it), leaving the remaining settings at their defaults. After that, the regional stream quality restriction disappears for Russian viewers.
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shrelicp
commented
I'll add to my previous comment: the essence of the bypass is that when Russian streamers broadcast in 1440p, the restriction applies only to the source quality of the stream—that is, 1440p. At the same time, the viewer can choose a streaming quality of 1080p 60fps because the vulnerability is that this restriction works only on the source quality of the stream, in this case 1440p, and 1080p 60fps is not affected by this restriction in this instance. Thus, they bypass Twitch's regional restriction on streams of 720p quality.
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shrelicp
commented
Russian streamers bypass Twitch's regional restriction that limits stream quality to 720p. Instead, they stream in 1440p so that their viewers from Russia can bypass the source stream quality limitation – because in this case 1440p is not available, but 1080p is. It seems that Russian streamers do not care about Twitch's rules – they deliberately increase the load on Twitch's servers to advertise their betting casino websites and deceive the system. Here are examples of such streamers who stream in 1440p to exploit this vulnerability:
1. bratishkinoff https://www.twitch.tv/bratishkinoff
2. korya_mc https://www.twitch.tv/korya_mc -
isrlviva2
commented
Russian streamers promoting all these betting and gambling websites will continue trying to deceive Twitch by using, for example, targeted redirects. When a user clicks on their promotional links, they are taken to a promotional version of the website where the gambling section is either absent or disguised under another name. However, the main versions of these websites, which users access not via promotional links or streamers’ promotional pages, contain fully featured gambling sections. Here are examples of the most popular websites promoted by Russian streamers, whose main versions include gambling sections:BetBoom (link to the gambling section https://betboom.ru/express ), Winline (link to the gambling section https://winline.ru/games ), Fonbet (link to the gambling section https://fon.bet/quick-games ), PARI (link to the gambling section https://pari.ru/quick-games ), Olimpbet (link to the gambling section https://www.olimp.bet/lobby ).
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isrlviva2
commented
Betting and gambling websites, which are promoted by Russian streamers, use various methods to hide from Twitch employees the true content of their service. For example, they may use a targeted redirect: when following an advertising link, the user lands on a version of the website where, allegedly, the gambling section is absent, which allows hiding from Twitch employees the fact that gambling is actually present on the site. Such a technique is already used, for example, by the company Winline (I wrote about this in my previous comment; here is the link to the gambling section https://winline.ru/games ).
Even without considering gambling, betting itself also leads to gambling addiction—especially when such aggressive advertising as that by Russian streamers, on every stream, offers users a supposedly free bet that ultimately must still be wagered with real money.
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isrlviva2
commented
Twitch should not ignore the advertisement for Winline, as it is literally a betting casino — for example, here is a direct link to the gambling section, designed almost like a real casino on the site https://winline.ru/games .
For instance, streamer bratishkinoff ( https://www.twitch.tv/bratishkinoff/about ) continues to advertise the Winline website. He uses an external promotional widget on his stream featuring the Winline logo (with "Win" written on it), as well as an external promotional banner in his channel description with the same logo, which is disguised as part of the channel’s design. This banner leads to the Winline advertising page, which is specifically designed in a neutral style to mislead Twitch employees, in the hope that they will not realize that Winline is a betting and gambling website. However, from this advertising page one can directly navigate to the Winline website by clicking on the Winline name, on the animated part of the page, or on the inscription rendered in white on an orange background.
Winline and Russian streamers continue to try to deceive Twitch. Apparently, they are deliberately concealing the presence of a full-fledged casino section. In order for this section, mentioned below, to appear on the Winline website, a user must first navigate to the gambling page, and then icons will appear on the homepage, among which one leads to the casino section. Possibly, this is done deliberately so that users coming from outside of Russia do not immediately see that the site has a casino section—this approach may be used to deceive Twitch employees.
At the time of writing, to enter the gambling section when navigating from the streamer's advertising page to the homepage of the Winline website, one had to click on an icon with an image of two dice among a row of small square icons, on which was written in Russian "Игры 24/7" (which, when translated into English, appears as "24/7 Games"); however, when using a browser’s automatic translation, the text on these icons remains in Russian. Previously, this website had a separate section with that name and with exactly the same gambling games, but now it is disguised. Russian-speaking viewers, for whom this advertisement is intended, will have no trouble understanding where to go to access the casino section of the site.
In my opinion, all of this is done deliberately to continue advertising this betting casino website and to further deceive Twitch.
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isrlviva2
commented
Another example of how Russian streamers are trying to fool Twitch and circumvent the platform’s rules in order to advertise betting and gambling websites. Streamer Dmitry_Lixxx (https://www.twitch.tv/dmitry_lixxx/about) advertises the betting and gambling website Winline, an external promotional widget on the broadcast featuring the Winline logo, on which the inscription “Win” is displayed, and the inscription on the widget periodically changes to something else. An external promotional banner in the channel description, which also features the Winline logo with the inscription “Win”, leads to the Winline advertising page; this advertising page is specially designed in a neutral style to mislead Twitch employees, in the hope that they do not realize that Winline is a betting and gambling website. However, if on this advertising page one clicks on the name Winline or on an animated part of the page, or on the inscription on an orange background, it will redirect you directly to the Winline website.
During the stream, a moderator pinned a promotional message in chat with an advertising link for Winline that leads to the Winline advertising page ("Pinned by
Moderator
MaxiDear
https://3000.win/c/Dmitry_Lixxx - лутай 3000 для всех новых пользователей на WinlineModerator2-Year SubscriberVerifiedMaxiDear sent at 04:32 PM"); in my opinion, this is done deliberately so that this advertising link does not appear on the stream recording. In the stream title there was also a supposed chat command “!winline”, which is yet another way to circumvent the platform’s rules by disguising the name of the betting and gambling website as a chat command in the stream title.
The stream in which these violations were recorded was held on 23.05.2025, when the stream time was 2:06:21.
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isrlviva2
commented
Russian streamers continue trying to deceive Twitch and bypass the platform's rules in order to advertise betting and gambling websites. Further examples of how they do this. Streamer buster (https://www.twitch.tv/buster/about) advertises the betting and gambling website Winline. He uses 2 external advertising widgets for Winline on his stream, a Winline advertising banner in the channel description that leads to the advertising page for Winline, which has been specially designed in a neutral style to mislead, but if you click on the inscription on an orange background on that page, it will take you directly to the Winline website. In chat, a moderator pinned an advertising message that looked as follows: "Pinned by foorrsberghttps://media.winairline.ru/ - Смотри PGL Астана вместе с Winline foorrsberg sent at 10:41 AM" This message also contained an advertising link for Winline. In my opinion, this is done deliberately so that the stream recording does not include this message with the link. Additionally, in the stream title, the name of the betting and gambling website Winline was also present. This was all recorded on the stream that was held on 17.05.2025, when the stream time was 7:04:26.
Streamer leva2k (https://www.twitch.tv/leva2k/about) advertises the betting and gambling website PARI. He uses an external advertising widget for PARI on his stream, and a PARI advertising banner in the channel description that leads to an advertising post on Telegram, in which direct advertising links for PARI are masked as hyperlinks—that is, they are words in the post that are underlined and written in blue; when you click on them, you are taken to the PARI website. In this advertising post, there were 3 such hyperlinks, 2 of which led to the registration page on the PARI website, with the registration page being designed in a neutral style so that a person who does not know that PARI is a betting and gambling website might not realize it; presumably, they expect that in this way they can deceive Twitch staff; the third hyperlink in this post leads directly to the PARI website. All these hyperlinks are made specifically to disguise the advertisement for the betting and gambling website. These violations were recorded on the stream that was held on 17.05.2025, when the stream time was 3:20:05.
Streamer Recrent (https://www.twitch.tv/recrent/about) advertises the betting and gambling website PARI. He uses an external advertising widget with the PARI logo on the stream, and a banner with the PARI logo in the channel description that leads to an advertising post on Telegram, in which 3 hyperlinks are used to mislead; these 3 hyperlinks lead to the registration page on the PARI website, with the registration page designed in a neutral style, so that if one does not know that PARI is a betting and gambling website, one might not realize that this is advertising gambling. By the way, in his channel description, there are 7(!) external advertising banners—simply an advertising mess in the channel description. These violations were recorded on the stream that was held on 17.05.2025, when the stream time was 3:58:51.
Streamer korya_mc (https://www.twitch.tv/korya_mc/about) advertises the betting and gambling website Winline. This streamer uses an external advertising widget with the Winline logo during his broadcast, and a banner in the channel description, disguised as part of the channel design to deceive Twitch, that leads to the advertising page for Winline, which has been specially designed in a neutral style to mislead, but if on that advertising page you click on the name Winline, or on an animated part of the site, or on the inscription on an orange background, it will take you directly to the Winline website. In the stream title, there is also a so-called chat command named !winline, and in chat a moderator pinned an advertising message that looked as follows "Pinned by kara_molodoiБонус 3000 за регистрацию - 3000.win/c/korya_mc делаем разницу | Реклама · 18+ · Играйте ответственно Fossabot sent at 01:55 PM"; the message contained an advertising link for Winline. These violations were recorded on the stream that was held on 17.05.2025, when the broadcast time was 4:17:04. -
isrlviva2
commented
Another Russian streamer who advertises the betting and gambling website Winline and tries to mask his advertisement in order to bypass Twitch's rules — bratishkinoff ( https://www.twitch.tv/bratishkinoff/about ) — uses an external advertising widget on his stream featuring the Winline website logo (which has the inscription "Win"). In his channel description, there is an advertising banner for the Winline website, which also displays the Winline website logo with the inscription "Win", and this banner leads via an advertising link directly to the Winline website. This is yet another example of how Russian streamers try to mask their advertisements for betting and gambling websites in order to bypass Twitch. I captured these violations on his stream, which took place on 12.05.2025, when the broadcast time was exactly 2:32:02.
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isrlviva2
commented
Streamer Dunduk ( https://www.twitch.tv/dunduk/about ) also attempts to bypass Twitch rules by advertising the betting and gambling website Winline. On his streams, an external Winline advertising widget is used, and in his channel description there are two advertising banners. One of these advertising banners promotes the Winline website itself and contains the Winline logo with the inscription "Win". Moreover, in the chat there is a pinned advertising message from a moderator which looks as follows:
"Pinned by ModeratorB1ack_JOEZZDDDD – https://winline.tv/4d2TcM8 – фрибет 3000 рублей всем новым игрокам! Регистрируйся по моему промокоду DUNDUK . Winline делает разницу. ModeratorSuperUltraCombo 2023B1ack_JOEZZDDDD sent at 11:07 PM"
This stream took place on 11.05.2025, and I captured the pinned message precisely at the moment of the broadcast, when the time was 2:18:00. Such a situation is yet another example of bypassing platform rules.
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isrlviva2
commented
Another example of how Russian streamers attempt to deceive Twitch: streamer anarabdullaev ( https://www.twitch.tv/anarabdullaev/about ) is promoting the betting and gambling website FONBET. He uses an external widget on his stream for advertising purposes, which displays his promo code "SHTAMP" for FONBET along with the message "click the banner, go to TG." Furthermore, his channel description includes a promotional banner that also displays his promo code "SHTAMP" and the same message "click the banner, go to TG." This banner leads to Telegram, where he openly promotes FONBET and encourages the use of his promo code "SHTAMP."
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isrlviva2
commented
Another example of how Russian streamers attempt to deceive Twitch: streamer deepins02 ( https://www.twitch.tv/deepins02/about ) is promoting the betting and gambling website Winline. In his channel description, there is a promotional banner for Winline, on which the Winline logo is displayed with the inscription "Win". Moreover, his stream title includes the chat command !winline, which is also a direct reference to the website for advertising purposes.