Reduce the greed on Ads
I formulated the title drastically because it‘s a serious problem lately happening on Twitch and don’t see that getting addressed from them, at least not in the level as it should.
I said it several times on social media and i also say it here: Twitch is ruining their ads business, constantly and -seems like- willingly:
- The sheer amount of ads which you face as a viewer of the platform is simply ridiculous
- You‘ve guys taken the control of the ads out of the hands of the content creators
- You implement changes to the ad system without notifying anybody nor testing it out
- the Ads for bits function is not working
So, let me explain that points one by one:
— Amount of Ads —
If i enter a stream (the so called „pre-roll ads“) the player tells me:
- „Ad 1 of 2“, then ofc „Ad 2 of 2“ and then it starts over again, 8 times in a row.
- Which makes by
- - an average ad length of 10 seconds (lowest value in Twitch advantage and easier to calculate here),
- - 20 seconds per „block“
- - which makes it 160 Seconds or over 2,5 Minutes i watch ads.
I really have to ask you Twitch: Are you guys kidding us?
Not is that just annoying, which leads me (and many others i spoke with) to leave the site. Which means the tab will be closed. And your mid-roll ads have the same issue.
— No Control for Content Creators —
Yeah when we are at the mid-roll ads let‘s come to a good point. You guys implement the mid-roll ads without any control for the content creators.
Okay, the streamers can trigger ads to push the mid-rolls out, but that‘s not the control i‘m talking about. It‘s about the content won‘t be interrupted suddenly by an ads in the worse timing, well how could we prevent that? OH by giving the streamers the fully control about the ad placement for example.
You guys know that streamers suffer from your „fantastic test“ right? They loosing viewers which leave the channel because of the mid-roll ads, they try to come back but the ads keep playing and playing and they won‘t come back. Many Streamers i spoke with recommended their viewers to install adblockers to keep them in the channel! If that is not an indicator to you Twitch that something is completely wrong with your ads then i recommend to not be ad based anymore.
— Implementation Failures and Bugs —
We, as Twitch Viewers, are already used to bugs all over the place: Emotes and Badges don‘t load, Whisper Function does often not working.
But the implementation of the mid-roll ads, takes failure to a whole new level! Not that nobody was informed, not partnered streamers, affiliates, normal streamers or viewers. The mid-rolls have also been served to subscribers of channels which is a complete no-go. Obviously nobody tested that before implementing it into production or the test methods are not working at all.
— Ads for Bits Function —
Okay, let‘s leave that all to the side and imagine: We want to watch ads and get something for it, like bits. Welp that‘s also not working.
For months i can‘t use the „ads for bits“ function, at all. Strange when i see that you guys can serve the ads over 2 minutes, but if i want bits to watch ads there are suddenly no ads?!? Why don‘t you use the amazon ads here, why i don‘t see the other ads here? The only time a user would get a literal benefit from watch the ads you block the function? I have to repeat myself: Are you guys kidding me?
I wish Twitch would think more about the user and the content creators and simply not backstabbing on both of them by spamming the user with ads and barely severing and of the revenue to the streamer
TheEpsilonAlpha
shared this idea
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Nifredil_
commented
Until now, Twitch was the platform I mainly used. But lately, there are so many ads everywhere that I guess I’ll be switching to YouTube too. Especially with ads that cover up the chat - this is getting absolutely ridiculous. Ads everywhere: during the stream, below the stream, and now in the chat too.
And while I’d like to support certain streamers, I can’t support everyone, and they’re basically forcing me away with the sheer number of ads I’m being bombarded with everywhere. So yeah... bye. -
harryjosh34212
commented
The balance between advertising and viewer experience is an important topic for Twitch. Too many interruptions can make streams less enjoyable, so it would be useful to explore ad frequency, timing, and less disruptive formats while still allowing creators to earn revenue from their content.
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harryjosh34212
commented
The concern about ad frequency on Twitch is understandable, especially when interruptions affect the overall viewing experience. It would be useful to consider ad formats and frequency that balance viewer experience with sustainable monetization for creators.
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MadhaTTerMaddest
commented
Well turns out to many watch in 1080p and now 1440p. They make more money if people watch in 720p. go figure.
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bobkin99
commented
Twitch staff rather count the money than to 'fix' anything on their **** website. They really haven't fixed anything on there, they're too greedy to do anything right. Miss when there were less obnoxious ads on stream and the 'bits for ads' thing they had for a little while.
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EpicGamingGuru
commented
Ads for bits is unfortunately not going to come back. Twitch has gotten so far off the deep end with doing anything to save the platform. They've lost so many good streamers throughout the year of 2024 and will continue to do so because of their absolutely ignorant mods and devs.
I have never seen a platform shoot itself more in the foot then Twitch has.
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timewave
commented
The ads have gotten so bad I don't watch anything on Twitch anymore. I use Twitch to find streamers, and then go to YouTube to watch them.
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CaptnTanuki
commented
The joke is the reason why I swapped to YouTube and Twitch back in the days was because there were no adds. Now I'm kinda back in the big television fever dream. I'm also annoyed by the adds cause it's always stuff I'm not even interested in. Give me 2 gaming trailers cause I'm on twitch cause I'm a gamer and I don't want to get a add about a new car.
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jerseymike123
commented
I think it's pretty obvious at this point that Twitch and Scamazon don't give a **** about us.
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ItsSableye
commented
today I got nine ads in a row, five minutes after getting two ads for just joining the stream. I just left at that point. This problem is getting worse, not better. some ads are fine, but 9 is way too much at once!
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ppOverheater
commented
Im using Tempermonkey as AdBlocker, I can really recommend it, it blocks ads PERFECT. I never watch any ads on a twitch streamer. I dont care, twitch fkced up with all these aggressive Ads. So trash.
I can really recommend it.
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Shatred69
commented
Use a vpn + Ublock Origin to bypass these brain dead developers their scammy ads.
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maxcold
commented
Today i entered 1 stream, watched two 30sec ads. One minute later i swapped to another stream and got another 2 ads, swapped again after 30 sec. Watched 2 minutes of stream and got 5 ******* ads. I am out of this plataform.
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ZombieMidgetNipz
commented
It's even worse we have to run these ads, and they added the " plus program" It's ridiculous... we all have to run them, but if you're getting 100 subs you also make " more " money off ads? It literally makes small time streamers who at least made a litle bit of ad rev ( which we are forced to run regardless) on top of subs to make the payout... o, twitch is going in the wrong direction and down hill, if you keep taking from small streamers who have no room to grow as it is, they are all just gonna keep going to kick. ****.. I am headed in that direction.
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jesus_ub00
commented
Totalmente cierto. Me comuniqué con Twitch Support para que me dieran información al respecto de la cantidad de anuncios intrusivos que arruinan la experiencia y tan solo recibí largas, nada útil. Es una pena que la mitad del tiempo de transmisión sean anuncios.
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mjane96
commented
Yes, it isn't very pleasant when it pops up so many times midstream. https://apkpromaster.com/
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Trendyfloof
commented
I can't tell you how many times an ad popping up at a moment in stream where I want to hear, makes me just turn off twitch for the rest of the night. Especially when they're cramming the same handful of ads at you over and over and over and over, especially when some ad breaks are just randomly super long...twitch's ad system is clearly based on concepts of psychological abuse against the user base. Basically abusing people into buying subs, framing it like "you're helping the creators!", taking massive cuts off the top for other people's work...big tech makes their money stealing the wealth and work of others. Tax Bezos and every amazon multi-millionaire into oblivion...they don't deserve their money, they're just legalized thieves.
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Tullu
commented
This is beyond ridiculous, unprecedented even, TV wasn't as bad and as greedy as you are being. Tone down the Ads please, I'm not on twitch to watch ads. A little bit more empathy would be good, great actually.