Uncontrolled Advertising on Twitch.
I've been using Twitch for a long time, and I'm really fed up with these issues. Why does the platform allow Russian-speaking streamers to freely insert any kind of advertisement they want—even if it means 3–4 ad widgets promoting betting and gambling sites? What annoys me even more is that Twitch doesn’t make a single penny from all of this; the ads are entirely inserted by the streamers, and the platform seems to be saying, "Do whatever you want, as long as the stream goes on."
It’s simply absurd to treat both the content and the viewers this way. When it comes to ads, there should be some form of oversight to ensure that the quality of the streams isn’t compromised and that viewers aren’t bombarded with dubious promotional content. But here, Russian-speaking streamers are allowed to push whatever they please, and Twitch just tolerates it, without worrying about its reputation.
Moreover, how can it be considered normal that viewers first see Twitch’s official advertisement when they enter a stream, only to have the rest of the stream turn into a kaleidoscope of ad widgets for betting and gambling? Some streamers, in addition to the primary ad widgets for betting and gambling sites, add another 2–3 extra elements. Who knows what other scams they might be promoting! It gives the impression that Russian-speaking streamers use Twitch not for quality content, but solely as a platform for advertising betting and gambling sites.
For example, here are some specific cases:
VooDooSh - https://www.twitch.tv/voodoosh - advertising the betting and gambling site winline.
Shadowkekw - https://www.twitch.tv/shadowkekw - advertising the betting and gambling site BetBoom and its affiliated site BB PASS.
Cake - https://www.twitch.tv/cake - advertising the betting and gambling site FONBET.
zubarefff - https://www.twitch.tv/zubarefff - advertising the betting and gambling site BetBoom.
These are just a few examples, as such advertising is present in nearly every streamer operating in Russian.
I wonder when the developers will finally realize that this policy is harming Twitch. The platform is capable of so much more than just being an arena for uncontrolled advertising experiments. I hope that one day Twitch begins to care not only about profit but also about the comfort of its users.
I’d also like to know what other users think about this. Maybe it’s time to come up with new ad moderation mechanisms to restore Twitch’s soul—a focus on quality content rather than advertising experiments. I hope this issue attracts the attention of a wide audience and that changes come sooner rather than later.
-
isrlviva2
commented
Another Russian streamer who is trying to deceive Twitch and mask the advertisement of betting and gambling websites as part of his overall channel design—sasavot (https://www.twitch.tv/sasavot/about) is advertising the betting and gambling website winline. On his stream, an external advertisement widget for winline appears, and in his channel description there is an advertisement banner with his promo code for this website (his promo code on this site is the same as his username, i.e., "sasavot"; this can be verified by clicking the banner and going to his Telegram channel, where he openly advertises winline).
-
isrlviva2
commented
Streamer k4t4n4 (https://www.twitch.tv/k4t4n4) is advertising a casino website and playing on that casino live on his stream, while deliberately setting his stream category to Casino Simulator 2024 to mislead Twitch. In his broadcast, he both plays on and promotes a casino website that has nothing to do with the category he has chosen for his stream.
-
isrlviva2
commented
In general, why does Twitch allow them to run such aggressive advertising on their streams? All this advertising that plays throughout the entire stream, the tons of ads in the channel description, and ad bots spamming links in the chat—Twitch doesn't earn anything from it; as has already been mentioned, they are simply overloading your servers for free to turn your platform into an advertising dump. Another example of how Russian streamers will try to cheat Twitch and bypass its rules is streamer T2x2 (https://www.twitch.tv/t2x2/about) — now, during his stream, there is simply an external widget/banner with his promo code for the betting and gambling website FONBET (which says "T2X2, click the banner, go to tg"), and he also uses merchandise from this website, for example, a pillow with the name FONBET, in his webcam to bypass the platform's rules. In the channel description, he has an advertisement banner (which contains the promo code T2X2 for the betting and gambling website FONBET) leading to a Telegram channel where the FONBET website is openly advertised, and his promo code T2X2 is offered for registration and for receiving bonuses on that site.
-
isrlviva2
commented
Why does Twitch ignore direct reports on Russian streamers’ broadcasts for advertising these betting and gambling websites and for streaming movies like on a pirate site? Of course, they will advertise all this scam and stream movies like on a pirate site if Twitch ignores the reports on their streams—they will continue trying to deceive Twitch and circumvent the platform's rules in order to advertise all this scam and stream movies like on a pirate site if direct reports on their streams with these violations continue to be ignored.
-
isrlviva2
commented
Russian streamers try to mask the promotion of betting and gambling websites as part of their overall channel design. For example, Nix (https://www.twitch.tv/nix) – an advertisement for the betting and gambling website BetBoom, a third-party ad banner/widget on the stream promoting the BetBoom website, a BetBoom ad banner in the channel description—in the channel description, as with many other Russian streamers, there's an advertising mess filled with third-party ad banners. By the way, why does Twitch so often ignore reports on Russian streamers' broadcasts for advertising all this scam and streaming pirated content?
-
isrlviva2
commented
Twitch should ban the promotion of Telegram channels and links to Telegram, firstly because Telegram lacks content moderation, and Russian military propaganda about the war in Ukraine is spread there, and secondly, because Russian streamers use Telegram to advertise casinos and any other scams. They constantly promote their Telegram channels during streams, spam links in the chat, and insert them into channel descriptions and stream titles—they can advertise literally anything in their Telegram channels, promoting them through Twitch.
-
isrlviva2
commented
I think it's a problem that Twitch very often ignores reports about Russian streamers who advertise scams, betting casino websites, and broadcast pirated content
-
isrlviva2
commented
Another problem is that Twitch very often simply ignores complaints against Russian streamers for advertising betting casino websites, streaming films like on a pirate site to a large audience, and all other similar violations on their part.
-
isrlviva2
commented
Advertising Telegram channels is a clear loophole in Twitch's rules, as many Russian streamers use their stream descriptions and banners to place links leading to Telegram, where dubious content such as scam projects, casinos, the distribution of pirated content, and other illegal initiatives is promoted. This circumvention of advertising restrictions allows them to avoid strict platform moderation. As long as this loophole in Twitch's rules remains practically unpunished, it only contributes to the further spread of fraudulent schemes on the platform.
-
[Deleted User]
commented
Is it acceptable that C_a_k_e (https://www.twitch.tv/c_a_k_e) advertises a pirated World of Warcraft client and server called Sirus? On his stream, an external advertising widget promoting this pirated project is displayed, in the channel description there is an advertising banner for Sirus, and in the chat a bot constantly spams advertising links for this pirated project, especially since he even plays on this pirated client and server during his streams.
At the same time, he advertises the betting casino website FONBET: on his stream, an external advertising widget for FONBET is displayed, and in the channel description there are two advertising banners for this site. Additionally, he promotes some kind of pizza—with an external advertising widget for this pizza and an advertising banner in the channel description. In the chat, Moobot constantly spams advertising links.
This C_a_k_e seems to deliberately torment his viewers with endless advertising. Apparently, Russians really use Twitch either to advertise any kind of trash or to stream movies, just like on a pirated site. -
[Deleted User]
commented
This streamer Stray228 (https://www.twitch.tv/stray228) is also engaged in advertising scam sites. On his stream, an external advertising widget of the site bb pass (betboom pass) is displayed, and there is an advertising banner for this site in his channel description. On bb pass, loot boxes containing skins from CS and Dota 2 are sold. As mentioned earlier, this site is in no way associated with the developer of these games, Valve, which means there is no guarantee that it isn’t a scam. Moreover, this site effectively serves as an advertisement for the betting and gambling site betboom, since in order to use bb pass you must have an account on betboom.
Some Russian streamers also try to mask advertisements for betting and gambling sites by styling them to match the overall look of their channel so that they do not stand out. For example, streamer GUACAMOLEMOLLY (https://www.twitch.tv/guacamolemolly) advertises the betting and gambling site Winline. On his stream, an external advertising widget for this site is displayed, and there is an advertising banner for it in the channel description. Russian streamers simply use Twitch for free to advertise and promote their scam betting and casino sites. -
shrelicp
commented
This streamer zubarefff (https://www.twitch.tv/zubarefff) is still trying to bypass Twitch's rules in order to advertise scam sites related to casinos and betting. Now, in the background of his webcam there is a glowing sign with the name of the casino and betting website 1xbet, and he himself is wearing a T-shirt featuring the 1xbet logo. He is simply exploiting a loophole in Twitch's rules to advertise scams. But the most important thing is that the majority of his streams are nothing more than movie broadcasts. Why is Twitch taking no action? He streams movies to a huge audience via Twitch, just like on a pirate site.
-
[Deleted User]
commented
Some Russian streamers place an advertising widget displaying the name of a betting and gambling website, as well as its promotional code, directly on their stream. In the stream description, there is an advertising banner that leads to Telegram, where these casinos are openly promoted with advertising links and promo codes. This constitutes direct advertising for this scam.
A clear example is the streamer shadowkekw (https://www.twitch.tv/shadowkekw): on his stream, there are two advertising widgets, one of which is an advertisement for the site bbpass, where a roulette featuring CS and Dota 2 skins is shown. This site is in no way affiliated with Valve, the developer of CS and Dota 2, meaning there are no guarantees that it isn’t a scam. However, it is associated with the betting and gambling site betboom, which the streamer also promotes, since in order to log in or register on bbpass, you need to create an account on the casino and betting site betboom.
In his chat, a bot spams ads with promotional links, and the channel description contains five advertising banners, two of which promote the scam sites betboom and bbpass. Does Twitch's team consider it acceptable that he promotes outright scams using the platform? After all, with all this advertising mess that he has turned his channel into, Twitch earns nothing and instead suffers losses due to the load on its servers, so that he can advertise this scam and turn the platform into an advertising dump. -
[Deleted User]
commented
Many Russian streamers do not indicate that their content contains this third-party advertising. Twitch should ban such aggressive promotion of betting and gambling websites. Throughout the entire stream, viewers constantly see the names of these sites on the advertising widgets/banners placed on their stream—apparently, these streamers hope that Twitch staff won't be perceptive enough to realize that this is direct advertising for these sites. Additionally, for any advertising that forces viewers to watch it throughout the entire stream, Twitch should impose some form of punishment.
-
[Deleted User]
commented
Russian streamers are using Twitch like a pirate site: broadcasting movies to a huge audience, advertising betting casinos, and a ton of other ads, bypassing the platform's rules.
-
shrelicp
commented
Seriously, is it acceptable that streamer zubarefff (https://www.twitch.tv/zubarefff) spends almost every stream just showing movies? If he broadcasts movies to a large audience, how do DMCA rules and copyright protection even work in this case? And most likely, he either downloads them from torrent sites or watches them on a pirate website, while during these same streams, he advertises betting and gambling websites.
-
[Deleted User]
commented
Many Russian-speaking streamers actively promote their Telegram channels through Twitch, and in these channels, they advertise betting and gambling websites – essentially, it's the same advertisement for those sites. Often, the links and banners in channel descriptions lead to Telegram channels, and in the chat, links are frequently spammed by bots, the streamers themselves, or their moderators. Essentially, they are promoting and advertising these Telegram channels through which they promote betting and gambling websites.
-
lowcowx2
commented
Perhaps due to the time difference between North America and Russia, Twitch is unable to effectively moderate Russian-speaking streamers. I just went to check, and there is a huge number of streamers actively advertising betting and gambling websites without any oversight from the platform.
-
lowcowx2
commented
Why does Twitch support ignore complaints about the advertising of betting and gambling websites? Even the streamers mentioned as examples in this discussion continue to stream and promote such sites without facing any consequences. This raises a question: if these violations are so obvious, why is Twitch support unable to detect them or take any action? This situation makes one wonder whether the platform is truly monitoring content safety or simply allowing dubious advertising to go unchecked.
-
lowcowx2
commented
Why does Twitch support ignore the advertising of betting and gambling websites? Do they really think it’s acceptable that the overwhelming majority of Russian-speaking streamers advertise such sites? I would like to know why Twitch support is taking no action in this regard and why, despite the obvious violations, they cannot identify these infringements.