Add Deeper Analytics for Ad Revenue
Right now the analytics page just shows revenue gained from ads. This doesn't paint the entire picture and it's leading streamers to think that bias is occurring in their ad offers. This can be fixed by displaying ad impressions, declined impressions, fill rate, ad pool size for our category, and CPM on the analytics page. Descriptions for each should also be included to explain these mechanics.
We're offered 55% of ad revenue but have no way to determine what that number is or how it is calculated. This leads to distrust in Twitch and the ads system. Giving streamers a clearer picture of the situation will let us decide how to optimize and earn more while repairing damage done by lack of communication. This benefits both Twitch and the streaming community overall.
Having two monetized channels I found that one of them was getting 205% more revenue from ads on a per viewer basis. I had no idea why this was happening and none of my provided analytics helped resolve that. With this in mind I reached out to Mike Minton the Chief Monetization Officer at Twitch to discover what was going on. You can read that entire thread here: https://twitter.com/PirateSoftware/status/1640762988809576449
During that conversation we talked about all of this and I realized how lacking the analytics panel really is for this revenue source. I feel that fixing this will help improve communication regarding ads and dispel a lot of the negative feelings around disparate ad rates between streamers. With Twitch moving towards a more ad centric monetization model this really needs to be implemented.
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drfever01 commented
Thor for the win!
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luckeinst commented
I think if streamers knows where money comes they can do better content
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isotrex commented
Transparency is always the best especially for both parties as they can also give feedback from one another. I love this idea. I'm all for it. Hopefully this gets done soon.
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Zylosaghrym commented
Knowing how things works makes it easier to encourage others to use the system, transparency is always helpful. This would be great
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octavo230 commented
This would be super helpful for the creators to have a better idea on how to manage and grow their channel.
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RealCrayfish commented
Reading through this, as a viewer, I truly believe this could be useful to the greater majority of monetised streamers if implemented.
There is clear proof that analytics tools such as this come in use as creators on competing platforms such as YouTube, who already have such a tool implemented, have been able to grow their channels and provide a better viewing experience, and stream/post more as a result of their improved monetary gain.
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Spiritsmaker commented
More transparency into the analytics of revenue, sources of said revenue and ads will help creators make better decisions on the platform. This will also help a lot in understanding ongoing and upcoming changes to the platform, improving morale and communication. This is a great idea, please implement it.
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MegzHartie commented
I feel like more detailed stats for ads and revenue would greatly help streamers to make good informed decisions on what content to stream and when, which takes a lot of stress and friction off of the streamer. This could only be a benefit to streamers and viewers.
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slight621 commented
Why wouldn't everyone want transparency?
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rm1human commented
This would create a better consistency for both the streamer and the member.
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engineer590 commented
Everyone wants to make more money!!! Help your creators help us consume more content
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Shimbochin commented
Having all the information really will help not just some but all, I wonder if we can send this to the head man himself?
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sirmds commented
A good idea, providing useful data to streamers allowing for more educated decisions
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ylari_0 commented
i got 7 ads
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DrWinston0Boogie commented
7
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straightupphat commented
7 baby
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ravenribb commented
77
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WhoTfTookMyUsername commented
7
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C4Darkmane commented
sounds good
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crypto29 commented
Please implement the analytics to make this happen 💖