Add Deeper Analytics for Ad Revenue
Right now the analytics page just shows revenue gained from ads. This doesn't paint the entire picture and it's leading streamers to think that bias is occurring in their ad offers. This can be fixed by displaying ad impressions, declined impressions, fill rate, ad pool size for our category, and CPM on the analytics page. Descriptions for each should also be included to explain these mechanics.
We're offered 55% of ad revenue but have no way to determine what that number is or how it is calculated. This leads to distrust in Twitch and the ads system. Giving streamers a clearer picture of the situation will let us decide how to optimize and earn more while repairing damage done by lack of communication. This benefits both Twitch and the streaming community overall.
Having two monetized channels I found that one of them was getting 205% more revenue from ads on a per viewer basis. I had no idea why this was happening and none of my provided analytics helped resolve that. With this in mind I reached out to Mike Minton the Chief Monetization Officer at Twitch to discover what was going on. You can read that entire thread here: https://twitter.com/PirateSoftware/status/1640762988809576449
During that conversation we talked about all of this and I realized how lacking the analytics panel really is for this revenue source. I feel that fixing this will help improve communication regarding ads and dispel a lot of the negative feelings around disparate ad rates between streamers. With Twitch moving towards a more ad centric monetization model this really needs to be implemented.
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RealCrayfish
commented
Reading through this, as a viewer, I truly believe this could be useful to the greater majority of monetised streamers if implemented.
There is clear proof that analytics tools such as this come in use as creators on competing platforms such as YouTube, who already have such a tool implemented, have been able to grow their channels and provide a better viewing experience, and stream/post more as a result of their improved monetary gain.
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Spiritsmaker
commented
More transparency into the analytics of revenue, sources of said revenue and ads will help creators make better decisions on the platform. This will also help a lot in understanding ongoing and upcoming changes to the platform, improving morale and communication. This is a great idea, please implement it.
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MegzHartie
commented
I feel like more detailed stats for ads and revenue would greatly help streamers to make good informed decisions on what content to stream and when, which takes a lot of stress and friction off of the streamer. This could only be a benefit to streamers and viewers.
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slight621
commented
Why wouldn't everyone want transparency?
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rm1human
commented
This would create a better consistency for both the streamer and the member.
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engineer590
commented
Everyone wants to make more money!!! Help your creators help us consume more content
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Shimbochin
commented
Having all the information really will help not just some but all, I wonder if we can send this to the head man himself?
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sirmds
commented
A good idea, providing useful data to streamers allowing for more educated decisions
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ylari_0
commented
i got 7 ads
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DrWinston0Boogie
commented
7
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straightupphat
commented
7 baby
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ravenribb
commented
77
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WhoTfTookMyUsername
commented
7
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C4Darkmane
commented
sounds good
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crypto29
commented
Please implement the analytics to make this happen 💖
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PirateSoftware
commented
Twitch added some better analytics this last month. We can now see how much we make due to Twitch Turbo specifically. Definitely needs more visibility but keep it up!
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NightmareJoker2
commented
Bias is occurring in ad offers. This is determined by the advertiser paying for the ads, and the options Twitch offers to them, based on which they can target their ads to the viewers, to reach the, in their sole discretion, most suitable target demographic. Targeted advertising is not a new concept. The criteria upon which advertisers want to target their ads vary and are very complex.
That you aren't told how advertisers advertise, and not allowed to game the system by specifically seeking out content, categories, tags, keywords in stream titles and chat messages, or abusing the moderation controls to stay within viewership volume targeted, is a good thing. The last thing the advertisers want is you catering to their ad revenue in a manner that results in lower conversion rates and sales of the products they are advertising for.
In short, to put it in context with how this came about with you: Advertisers tasked with advertising pet food to those who "watch animal cams at work and likely have a pet at home" do not want you to go and randomly decide to use the "Animals, Aquariums, and Zoos" category, when your regular viewership consists of "people mostly interested in video games" and your reactions while playing it, and very likely consists of a significantly lower fraction of pet owners, and therefore less people per impression (their expense) who are interested in buying said pet food, just so you can earn more money.I do agree with you, the analytics are lacking, but only in that Twitch should add region variance and a more precise time scale to telling you where your revenue comes from. However, that alone is dangerous, if it results in streamers targeting certain times of day, where viewership from certain regions is increased, thereby diluting the discovery options for the viewers who largely struggle with paying attention to more than one channel at once (they certainly do on a mobile device!) and making the revenue situation worse for everyone as a result, since the pool of available turnover is limited, even if in constant flux, because most advertisers have a spending cap or monitor their conversion rates.
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riyo_r
commented
So this just came up in a stream.
"An anonymous gifter gave buttplugbetty a Tier 1 Sub!"
How is this appropriate and why does the anon person completely get away with this and is unable to be banned. They will just keep doing this.
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YoungVan85
commented
I agrê I apologize for the lack of punctuation but I am using the a laptop that has a vietnamese typeset. The Analytics for Twitch sêms to lack transparancy especially for building trust in the community.
Thanks for fighting the gơd fight. -
TheADHDSanta
commented
100% with this.
Also just some random stuff ive noticed if it matters.
- Please fix the volume on ads to the volume we have the stream on
- Add some 5 second ads in the mix
- Sometimes ads freeze mid cycle and i have to refresh the page.
- Just an idea what if the ad/stream was 50/50 of the screen instead of the whole stream?
- Get more streamers into the ads and i'll 100% focus more on the ad.Murica