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How can we improve Twitch for Creators?

Creators and Stream Features: Other

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Reconsider the recent changes to the Twitch Terms of Service (6/6/2023), including those centered around branding.

After receiving a notification about the changes to the Twitch Terms of Service on 6/6/2023, it is clear that there are changes that greatly affect streamers and how they are able to earn an income through the Twitch platform. Before I begin, I highly recommend that Twitch consider creating a way to be able to highlight changes made to their Terms of Service when they are updated, as there was no indication of WHAT changed specifically until I saw a thread on social media explaining it. This is an easy fix to a frustration that many have when a website's Terms of Service are leagues long.

There are new guidelines as to branding and what is allowed (found here: https://help.twitch.tv/s/article/branded-content-policy) that seem anti-creator, not to mention the fact that a recent event specifically breaks many of these rules just by existing. Take for example Games Done Quick, which does all of the items that are now theoretically prohibited. An event like that would no longer exist, or have to completely overhaul their process, to be able to fit within these rules. And creating exceptions for specific events seems an unreasonable response when many creators live off of the fact that they are able to earn additional income to help them run their stream, or make a living, based off of external factors. Limiting a streamer to not allow them to run these types of advertisements does not convince an end user to spend their money with the streamer in another way that benefits Twitch and Amazon as an organization.

Please reconsider these changes or open discussion with the community in order to allow creators a better path towards earning income using your service, lest we choose other services for our communities. Thank you.
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  • OnlyStevie commented  ·   ·  Report

    I completely agree. Absolutely disgusting that not only are Twitch heavily controlling the income of creators with their horrendous sub split, now they're actively trying to hamper outside sponsorships.
  • TheTeeMonster commented  ·   ·  Report

    After reading the proposed guidelines, I find myself wondering how these restrictions will work alongside charities working through Tiltify. These guidelines feel a bit rushed, not to mention coming across as some odd band-aid for a source of revenue for Twitch that the platform has never quite concerned itself with until just recently. Of course you all have to keep the lights on, but this is not the best approach to take. Please pump the brakes on this strategy and rethink what you are asking of your streamers. You should definitely not give your growing competition more reason to lure talent from Twitch to their platforms. Stop for a moment and reconsider exactly what you are asking of your community, the community you claim to care so much about and continue to create content that plays directly into keeping your lights on.
  • Faevyn commented  ·   ·  Report

    Twitch is not a product, it is a service, and attempting to market it as one isn't going to show to the longevity of the service. This needs to be rethought of as a creator would not as a corporation would. It's an absolute shame that this was implemented in the first place.
  • TheTeeMonster commented  ·   ·  Report

    After reading the proposed guidelines, I find myself wondering how these restrictions will work alongside charities working through Tiltify. These guidelines feel a bit rushed, not to mention coming across as some odd band-aid for a source of revenue for Twitch that the platform has never quite concerned itself with until just recently. Of course you all have to keep the lights on, but this is not the best approach to take. Please pump the brakes on this strategy and rethink what you are asking of your streamers. You should definitely not give your growing competition more reason to lure talent from Twitch to their platforms. Stop for a moment and reconsider exactly what you are asking of your community, the community you claim to care so much about and continue to create content that plays directly into keeping your lights on.
  • ChaoticWholesomePresents commented  ·   ·  Report

    These new restrictions are unworkable and and will force so many people off of Twitch. Twitch is my preferred platform for charity games, but I will be incapable of running them under these guidelines. I will have to move my charity streams to Youtube, at which point I may as well move my entire channel there.

    Please rethink these draconian restrictions which will do nothing save drive away the creators and viewers alike who provide you income through both ads and subscriptions.
  • p0izonnn commented  ·   ·  Report

    Twitch, your new Branded Content Guidelines will harm everyone involved. Creators, Viewers, Sponsors, and even you!! How so? Well:

    How it affects Creators: Many Creators stream for a LIVING. As in, they rely on streaming as their main source of income. That does include Subscriptions and Bits, yes, but their main source of cash from streaming is Sponsorships. Limiting what can be shown on streams so much will cause so many Sponsors to back out from supporting Creators.

    How it affects Viewers: Many people when they watch streams, often time likes to indulge in the sponsors that Creators have, whether it be because they are interested in the product, or if they want to support the Creator and what they do. Restricting it so much will make it difficult for viewers to support Creators in that way.

    How it affects Sponsors: Many companies rely on advertisement for exposure and for people to buy their products. With how big Twitch is and how active it is, heavily restricting what can be shown in streams will make companies have an extremely difficult time to get their products seen, and will return make them lose a lot of money.

    How it affects Twitch: Limiting Branded Content as much as you plan to will as mentioned before, make creators lose a LOT of money, and will inevitably force them to either move to other streaming platforms, or will quit streaming entirely and move to different occupations. More of the creators that move or quit, the less people will go on Twitch, and will eventually turn Twitch into a dead wasteland. ESPECIALLY if the biggest creators (Ex. Pokimane, xQc, etc.) quit or move to other platforms. If they're gone, barely anyone would go on Twitch, if at all.

    In conclusion, PLEASE rethink the Branded Content Guidelines. Be more inclusive. BE BETTER.
  • aurinrakkun1 commented  ·   ·  Report

    These terms are completely unworkable and will be a huge drop in revenue for streamers across the board, large as well as small. People will move to other streaming platforms instead of having to put up with these draconian restrictions.

    Work with the community to find a compromise instead of just foisting this garbage on it without any discussion.