twitch is a platform that changed the way of entertainment. Million of person watch real life situations, observing what the streamer does in every moment. And for this, every second count, because you cannot watch it again (technically you can, but if a want to see something recorded I will go to another platform)
Understanding this situation, Twitch cannot use the traditional way of showing ads as the TV or other videos platform does, because the platform works different!
So my suggestion is that Twitch must improve with a creative and different mechanisim of showing ads, creating more engagement with the audience and taking of the frustation of the viewer while they are missing out the transmition.
I dont want to blind yourself with a solution, but I can help you leading the brainstorming if you need haha (its part of my current job😂)

If I am subbed to a streamer, it is because I want to support them and not see ads. If you're going to run random 3 min mid-rolls on the channel ANYWAY, then I don't see the point in giving you or them my money. The current twitch advertisement model is irritating, breaks the flow of content, and is VASTLY devistating to the chat interaction of smaller streamers; especially the ones who are taking the time to kindly answer specific questions, only to be interrupted by multiple mid-roll ads they have no control over. If this isn't intended, fix it. If it is, then change it.

Especially the "Meica Flashking Ad" here in Germany is really driving me crazy. It's a cool idea, and I even looked it up manually only seeing this campaign is already 2 years old. Why run ads with that?
But the real problem is, I only get THAT ad, I must have watched it at least a 100 times already, it keeps coming up.
When I finally decided which channel to stick by and give them the 15 second ad revenue, I am briefly excited to watch the streamer. But that does not last very long because 5 minutes into the stream the ad comes up AGAIN. I then close Twitch because I'm so frustrated.

When will Twitch realize its creators are producing LIVE content and stream ads are so disruptive when you miss 15 to 30 seconds of it.
I truly understand this business runs off of ads - but trust me, I wouldn't write here if the current situation was anywhere near acceptable.
Here's my suggestions:
- Run banner ads
- Run small overlay ads (as YouTube does)
- Run pip ads like in television where the streamer content shrinks a bit and then there's ads on the side

Hello Twitch Support,
Over the last couple of days i've been receiving 6 to 8 20-30 sec ads every half hour, which means that roughly 10% of what I watch on Twitch is ads. To make matters even worse ALL of the ads are from the US and im from South America so I can't buy what you are trying to sell, which means that not only it is an unpleasant experience (which makes me wonder if I somehow made Jeff Bezos angry or something) for me but a waste of money for the companies that are paying the ads.
So to answer the question "How can we improve the ad experience?", less ads or at least shorter ones would be nice. If that is too much to ask, at least make it so that the ads are useful in my continent (or my country for that matter).

Recently your advertiser "Turbo Tax" has been advertising on your platform with an ad featuring a man spitting on another man with a protracted image of the man being spit on and the spit all over his face. It's disgusting enough behavior but it features the two men being of different races, thus adding a racial element. It is my understanding that TWITCH is against racial antagonism, baiting, agitation and fomenting of degrading opinions toward any people or races as well as generally degrading content. Is there any doubt that TWITCH would have a not allowed this ad if it had featured a white person spitting on a black person? Is TWITCH more tolerant of degrading conduct directed at white people? I think that if TWITCH expects to be treated as a professional company with professional standards it has to disallow accepting any ads with such depictions on its platform. Certainly allowing ads or content like this opens the door for more of it and disallows the argument that you have no tolerance toward this sort of behavior depicted on your platform. Personally, I am honestly at a loss to understand how this ad ever got on your platform or how you expected it not to generate a dislike toward your company for allowing it.