Just for background, I predominantly watch Twitch on Apple TV so bear the brunt of all the incessant advertising which has recently become near unbearable when watching streams. (i.e. no ad block style of apps of any kind)

Pre-rolls are now 2 ads when entering a stream and it seems a lot of streams are opting for between 6 - 9 random ad breaks at a time. What is worse is that it's becoming more frequent that I'll go into a stream, get the 2 pre-roll ads and then after around 2 minutes, another ad block of 6 ads appears.

When content creators have chat mention about the glut of ads, a common response is "just get Twitch Prime and no more ads". Not only is that disingenuous because those ads will be removed from that channel only, but it's almost like we're expected to pay a subscription for what people love to say is a free to watch service.

I get Twitch needs the ad revenue, they're a corporate after all, but for gods sake, look at free to air tv and cable and the decades of research they've undertaken to make sure they don't push the advertisements too far on their viewers to make them switch off in droves.

As it stands right now from my perspective, the sheer volume and frustrating random frequency with which ads are displayed during Twitch streams makes for an appalling viewer experience.

This is yet another example of why Twitch not having any competition in the live streaming market is a really bad thing and it lets them and their content creators get away with stuff like this.

tl;dr Please reduce the pre-roll ads back to 1 and remind content creators about the viewer experience instead of them going ham with 6-9 blocks of random ads which can and do pop up in a short period of initially entering a stream.