Rework the DMCA-system
I've decided to go on a bit of a rant regarding the current DMCA-system in place. While it's a stretch to call it constructive, seeing as I can't offer a viable second option, I still feel a need to express my opinion on this.
The current system you have in place is pure destruction for the platform. Not allowing streamers to stream the music they want is a change I find it hard to accept. And I don't even stream myself. If I was considering it, I definitely won't with the current situation.
There has to be some workaround on this matter. If the question is about clips and VODs then surely you must be able to extend your scanning algorithms to include clips as well as VODs? Either that or getting some kind of collaboration going with a music streaming platform such as Spotify.
The way I see it the music insdustry are shooting themselves in the hip by issuing these DMCAs, and for the record I recognize that it is not Twitch's fault that this has happened. However the responsibility rests on your shoulders to find a working solution to the situation. As a viewer I've noticed that oftentimes one of the first things I notice when entering a new stream is the music being played. If I have a similar taste in music the likehood I will follow the streamer is significantly higher, because in some ways its an instant connection the broadcaster.
Not only that, but I pick up a lot of my music from Twitch streams. Which I in turn add to my spotify playlist, generating revenue for the music industry and helping to spread the name of artists I listen to frequently. A direct result of this is an increase in revenue for the artists and music labels. With more people discovering and listening to their music, how can they not see the benefit?
I cannot imagine that more than a small percentile of Twitch viewers use it solely as a music streaming platform, making the DMCAs you are receiving both unwarranted, if not straight up childish.
That ends my thoughts on this matter, one which I hope you find a swift resolution to.
i'm with you on this, Amazon / Twitch and YouTube are some of the biggest platforms around. And they're, rolling over and being walked all over by a record label.
DMCA needs changing, and the little guys cannot do that. Twitch/Amazon/Google/YouTube need to grow a pair and actually fight for their platform.
Deleting all VODs should have been unacceptable, that should have been the straw to go, "no, hold on a minute".