Hi everyone,

I’m the developer of an AI VTuber who streams entirely in English. Sometimes, I join the streams as a co-host, but most of the time, the AI handles the show independently.

While the content is designed for an English-speaking audience, we’ve noticed that a large portion of viewers consistently come from Japan—even when the streams aren’t tied to Japanese games or culture.

Details about the streams:

• Language: English-only (titles, tags, descriptions, and interactions).
• Content: A mix of gaming (both Japanese and non-Japanese titles) and chatting streams.
• Schedule: Streams start at 12 PM JST (evening in the US, midnight in Europe).
• Audience stats from a recent stream:
  • Japan: 44%
  • US: 16%
  • Russia: 11%
  • Other countries: 29%.
• Traffic sources:
  • Searches (23%),
  • Other Channel Pages (29%),
  • Browse (6%).

We’re curious why this is happening and would love some insights. Could this be due to:

Our IP location (streaming from Japan)?
Twitch’s algorithm prioritizing Japanese viewers for content created here?
The AI VTuber concept naturally attracting a Japanese audience?
While we’re thrilled to see interest from Japan, our goal is to grow an English-speaking audience internationally. Have any other VTuber creators or developers experienced something similar? What strategies have worked for balancing audience demographics?

Thanks in advance for your thoughts and advice!