Add Deeper Analytics for Ad Revenue
Right now the analytics page just shows revenue gained from ads. This doesn't paint the entire picture and it's leading streamers to think that bias is occurring in their ad offers. This can be fixed by displaying ad impressions, declined impressions, fill rate, ad pool size for our category, and CPM on the analytics page. Descriptions for each should also be included to explain these mechanics.
We're offered 55% of ad revenue but have no way to determine what that number is or how it is calculated. This leads to distrust in Twitch and the ads system. Giving streamers a clearer picture of the situation will let us decide how to optimize and earn more while repairing damage done by lack of communication. This benefits both Twitch and the streaming community overall.
Having two monetized channels I found that one of them was getting 205% more revenue from ads on a per viewer basis. I had no idea why this was happening and none of my provided analytics helped resolve that. With this in mind I reached out to Mike Minton the Chief Monetization Officer at Twitch to discover what was going on. You can read that entire thread here: https://twitter.com/PirateSoftware/status/1640762988809576449
During that conversation we talked about all of this and I realized how lacking the analytics panel really is for this revenue source. I feel that fixing this will help improve communication regarding ads and dispel a lot of the negative feelings around disparate ad rates between streamers. With Twitch moving towards a more ad centric monetization model this really needs to be implemented.
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kammcorder commented
please we need this!!!
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Cybertekkno commented
Ad revenue under Channel Analytics needs to be much more transparent and needs to update correctly. I ran 56.4 minutes of ads in my last three streams between 10/12/22 and 10/20/22 and got NEGATIVE revenue from it! On 10/12 it showed $3.04 ad revenue, on 10/13 it showed $3.64 ad revenue, on 10/20 and 10/21 it showed $3.69 and 10/22 is shows $2.65! Why did ad revenue get cut by $1.04 overnight? That means I got NEGATIVE ZERO revenue from running 19.5 minutes of ads on 10/12, 20 minutes of ads on 10/18 and 17 minutes of ads on 10/20! And between 10/13 and 10/20 I only earned $0.05 in ad revenue??? and then on 10/22 my ad revenue was cut by $1.04 so I had revenue DEDUCTED for running ads. What is going on here! I run ads and Twitch is taking revenue away from the streamer? I just turned off ads because of this!