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Add Deeper Analytics for Ad Revenue

Right now the analytics page just shows revenue gained from ads. This doesn't paint the entire picture and it's leading streamers to think that bias is occurring in their ad offers. This can be fixed by displaying ad impressions, declined impressions, fill rate, ad pool size for our category, and CPM on the analytics page. Descriptions for each should also be included to explain these mechanics.

We're offered 55% of ad revenue but have no way to determine what that number is or how it is calculated. This leads to distrust in Twitch and the ads system. Giving streamers a clearer picture of the situation will let us decide how to optimize and earn more while repairing damage done by lack of communication. This benefits both Twitch and the streaming community overall.

Having two monetized channels I found that one of them was getting 205% more revenue from ads on a per viewer basis. I had no idea why this was happening and none of my provided analytics helped resolve that. With this in mind I reached out to Mike Minton the Chief Monetization Officer at Twitch to discover what was going on. You can read that entire thread here: https://twitter.com/PirateSoftware/status/1640762988809576449

During that conversation we talked about all of this and I realized how lacking the analytics panel really is for this revenue source. I feel that fixing this will help improve communication regarding ads and dispel a lot of the negative feelings around disparate ad rates between streamers. With Twitch moving towards a more ad centric monetization model this really needs to be implemented.
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  • 7ssshadowsss commented  ·   ·  Report

    This should defiently become a thing, Having a clear analytics will help streamers and the company as a whole.

  • LittleSiberianBear commented  ·   ·  Report

    transparency is king. why not help people and the people that make this website what it is? help us help you help us all?

  • shepsalmighty commented  ·   ·  Report

    Your content creators are the driving force for the platform, they should know as much as possible about where their revenue is coming from to best support themselves and therefore twitch in general.

    knowledge is power init
  • XiY3n commented  ·   ·  Report

    Providing as much channel telemetry to creators as possible will always be beneficial to their continuing success and lead to more inspired innovation in delievered content.
  • Susshimei commented  ·   ·  Report

    This information is What we need to make a more informed decision on what type of content we want too where. we as a community need such information to do the full job of a streamer and successfully make twitch ourselves money.
  • thebignosedbaron commented  ·   ·  Report

    I do not understand this fully but from what I understand this should have been much more clear and better explained
  • popemanchild commented  ·   ·  Report

    If you have more transparent information for the streamers they we will be able to work with you easier and more happily.
  • fannyslam commented  ·   ·  Report

    This is absolutely crucial to help your creators grow on your platform and keeping earning both themselves and your company an income.

  • FuelClock commented  ·   ·  Report

    Would love to have more insight like this
  • BayanW commented  ·   ·  Report

    I was told to not put a 7 but i refuse 77777

  • Artock commented  ·   ·  Report

    More information for your users have will enable you to be more transparent and communicate things better. And this kind of information will help streamers manage their channels better as well.
  • Rovendoug commented  ·   ·  Report

    Being able to know a better breakdown of how ads are benefitting your channel is super important. I support this request.
  • LordDynuKin commented  ·   ·  Report

    More information whenever possible to be given helps everyone, not just the streamers. Being able to decide how to run things and having more feedback when things aren't working helps figure out why people are staying or leaving the site.
  • luckeinst commented  ·   ·  Report

    I think if streamers knows where money comes they can do better content
  • isotrex commented  ·   ·  Report

    Transparency is always the best especially for both parties as they can also give feedback from one another. I love this idea. I'm all for it. Hopefully this gets done soon.
  • Zylosaghrym commented  ·   ·  Report

    Knowing how things works makes it easier to encourage others to use the system, transparency is always helpful. This would be great
  • octavo230 commented  ·   ·  Report

    This would be super helpful for the creators to have a better idea on how to manage and grow their channel.
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