Skip to content
Translate Ideas and Comments
Choose language:
There was an error during translation
← Creator Dashboard

Stream Summary, Achievements, Stats, and more

Creator Dashboard: Analytics

Categories

Add Deeper Analytics for Ad Revenue

Right now the analytics page just shows revenue gained from ads. This doesn't paint the entire picture and it's leading streamers to think that bias is occurring in their ad offers. This can be fixed by displaying ad impressions, declined impressions, fill rate, ad pool size for our category, and CPM on the analytics page. Descriptions for each should also be included to explain these mechanics.

We're offered 55% of ad revenue but have no way to determine what that number is or how it is calculated. This leads to distrust in Twitch and the ads system. Giving streamers a clearer picture of the situation will let us decide how to optimize and earn more while repairing damage done by lack of communication. This benefits both Twitch and the streaming community overall.

Having two monetized channels I found that one of them was getting 205% more revenue from ads on a per viewer basis. I had no idea why this was happening and none of my provided analytics helped resolve that. With this in mind I reached out to Mike Minton the Chief Monetization Officer at Twitch to discover what was going on. You can read that entire thread here: https://twitter.com/PirateSoftware/status/1640762988809576449

During that conversation we talked about all of this and I realized how lacking the analytics panel really is for this revenue source. I feel that fixing this will help improve communication regarding ads and dispel a lot of the negative feelings around disparate ad rates between streamers. With Twitch moving towards a more ad centric monetization model this really needs to be implemented.
2,646 votes

We're glad you're here

Please sign in to leave feedback
Signed in as (Sign out)
Close
Close

We’ll send you updates on this idea

PirateSoftware shared this idea  ·   ·  Report…  ·  Admin →
How important is this to you?

We're glad you're here

Please sign in to leave feedback
Signed in as (Sign out)
Close
Close

We're glad you're here

Please sign in to leave feedback
Signed in as (Sign out)
Close
Close
Submitting...
An error occurred while saving the comment
  • darknase commented  ·   ·  Report

    Adding "a break out" that just says "Ads & Turbo" is not a break out. We expect better Twitch.
  • Blappo commented  ·   ·  Report

    looking at stats its easy to see problems.

    on streams where I have more minutes watched and more ads run, i have
    $0.00 ad revenue (3hr stream) vs (1.5hrs stream) a short stream where i had very few ads or minutes watched have $0.42

    Something isnt right, others have called for better ad metrics. I agree. I know my viewers and I have no clue why their views dont count. people close to me who i have tested this with watch ads instead of carrying a sub, and some have turbo. still somehow I cannot get a consistency based on my numbers.
  • DragonSlayrOfficial commented  ·   ·  Report

    can't believe this isn't implemented already... definitely something that needs changing
  • slowcookedchaos commented  ·   ·  Report

    This seems both practical and easy to implement. Please add this.
  • Djinnet commented  ·   ·  Report

    An analytics panel is vital for streamers to understand the performance of their content and make informed decisions. This promotes transparency, trust, and loyalty between Twitch and its users.

    Additionally, it can help identify emerging trends and inform strategic decisions, ultimately leading to better user engagement and revenue. Implementing an analytics panel should be a key priority right away.

    This is a big easy W.
  • notthemermaid commented  ·   ·  Report

    This sounds like a great idea. I hope Twitch implements it!
  • Black_Fox_XVI commented  ·   ·  Report

    As a result of this type of communication with streamers, it can be confusing for those who have been doing this for a long time. Imagine a new streamer coming to the platform and wanting to make a living out of it; how unhelpful, confusing, and difficult it would be for them.
    Providing more transparent and detailed ad analytics would certainly help build trust and understanding between Twitch and its streamers. It's important for both parties to work together towards optimizing revenue and creating a positive community for all.
  • VibrantNeon commented  ·   ·  Report

    Would be nice if twitch also considered as a streamer, you also have a business you need to run, and need to make calculated decisions based on data, and it seems a fair bit negligent that it has an impact that dramatically can hurt you as a creator, and you might choose the wrong decision because it's a loot box, that can hurt you financially.
  • SafetySethPlays commented  ·   ·  Report

    How can a content creator make things work with hidden and ******** metrics. If you have nothing to hide no reason to avoid transparency.
  • WulfestWulf commented  ·   ·  Report

    Streamers desperately need this, more transparency is very important for streamers to stay on this platform instead of leaving for Youtube or Kick.

  • Cybertekkno commented  ·   ·  Report

    Ad revenue under Channel Analytics needs to be much more transparent and needs to update correctly. I ran 56.4 minutes of ads in my last three streams between 10/12/22 and 10/20/22 and got NEGATIVE revenue from it! On 10/12 it showed $3.04 ad revenue, on 10/13 it showed $3.64 ad revenue, on 10/20 and 10/21 it showed $3.69 and 10/22 is shows $2.65! Why did ad revenue get cut by $1.04 overnight? That means I got NEGATIVE ZERO revenue from running 19.5 minutes of ads on 10/12, 20 minutes of ads on 10/18 and 17 minutes of ads on 10/20! And between 10/13 and 10/20 I only earned $0.05 in ad revenue??? and then on 10/22 my ad revenue was cut by $1.04 so I had revenue DEDUCTED for running ads. What is going on here! I run ads and Twitch is taking revenue away from the streamer? I just turned off ads because of this!
1 2 4 Next →