Add Deeper Analytics for Ad Revenue
Right now the analytics page just shows revenue gained from ads. This doesn't paint the entire picture and it's leading streamers to think that bias is occurring in their ad offers. This can be fixed by displaying ad impressions, declined impressions, fill rate, ad pool size for our category, and CPM on the analytics page. Descriptions for each should also be included to explain these mechanics.
We're offered 55% of ad revenue but have no way to determine what that number is or how it is calculated. This leads to distrust in Twitch and the ads system. Giving streamers a clearer picture of the situation will let us decide how to optimize and earn more while repairing damage done by lack of communication. This benefits both Twitch and the streaming community overall.
Having two monetized channels I found that one of them was getting 205% more revenue from ads on a per viewer basis. I had no idea why this was happening and none of my provided analytics helped resolve that. With this in mind I reached out to Mike Minton the Chief Monetization Officer at Twitch to discover what was going on. You can read that entire thread here: https://twitter.com/PirateSoftware/status/1640762988809576449
During that conversation we talked about all of this and I realized how lacking the analytics panel really is for this revenue source. I feel that fixing this will help improve communication regarding ads and dispel a lot of the negative feelings around disparate ad rates between streamers. With Twitch moving towards a more ad centric monetization model this really needs to be implemented.
PirateSoftware
shared this idea
-
DragonSlayrOfficial
commented
can't believe this isn't implemented already... definitely something that needs changing
-
slowcookedchaos
commented
This seems both practical and easy to implement. Please add this.
-
Djinnet
commented
An analytics panel is vital for streamers to understand the performance of their content and make informed decisions. This promotes transparency, trust, and loyalty between Twitch and its users.
Additionally, it can help identify emerging trends and inform strategic decisions, ultimately leading to better user engagement and revenue. Implementing an analytics panel should be a key priority right away.
This is a big easy W.
-
notthemermaid
commented
This sounds like a great idea. I hope Twitch implements it!
-
Black_Fox_XVI
commented
As a result of this type of communication with streamers, it can be confusing for those who have been doing this for a long time. Imagine a new streamer coming to the platform and wanting to make a living out of it; how unhelpful, confusing, and difficult it would be for them.
Providing more transparent and detailed ad analytics would certainly help build trust and understanding between Twitch and its streamers. It's important for both parties to work together towards optimizing revenue and creating a positive community for all. -
kevin_27
commented
This is a good idea.
-
kingdomchaun
commented
please please freaking do this we need this
-
VibrantNeon
commented
Would be nice if twitch also considered as a streamer, you also have a business you need to run, and need to make calculated decisions based on data, and it seems a fair bit negligent that it has an impact that dramatically can hurt you as a creator, and you might choose the wrong decision because it's a loot box, that can hurt you financially.
-
b3agz
commented
Is necessary
-
SafetySethPlays
commented
How can a content creator make things work with hidden and ******** metrics. If you have nothing to hide no reason to avoid transparency.
-
WulfestWulf
commented
Streamers desperately need this, more transparency is very important for streamers to stay on this platform instead of leaving for Youtube or Kick.
-
castimier
commented
definitely do this
-
The_Mayhem3D
commented
Twitch, please do this!
-
kammcorder
commented
please we need this!!!