Add Deeper Analytics for Ad Revenue
Right now the analytics page just shows revenue gained from ads. This doesn't paint the entire picture and it's leading streamers to think that bias is occurring in their ad offers. This can be fixed by displaying ad impressions, declined impressions, fill rate, ad pool size for our category, and CPM on the analytics page. Descriptions for each should also be included to explain these mechanics.
We're offered 55% of ad revenue but have no way to determine what that number is or how it is calculated. This leads to distrust in Twitch and the ads system. Giving streamers a clearer picture of the situation will let us decide how to optimize and earn more while repairing damage done by lack of communication. This benefits both Twitch and the streaming community overall.
Having two monetized channels I found that one of them was getting 205% more revenue from ads on a per viewer basis. I had no idea why this was happening and none of my provided analytics helped resolve that. With this in mind I reached out to Mike Minton the Chief Monetization Officer at Twitch to discover what was going on. You can read that entire thread here: https://twitter.com/PirateSoftware/status/1640762988809576449
During that conversation we talked about all of this and I realized how lacking the analytics panel really is for this revenue source. I feel that fixing this will help improve communication regarding ads and dispel a lot of the negative feelings around disparate ad rates between streamers. With Twitch moving towards a more ad centric monetization model this really needs to be implemented.
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tomdanny01 commented
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endyrekkyrts commented
Being transparent creates trust between users purchasing subscriptions and/or Turbo and Twitch as well as being clear to streamers for calculating income/revenue.
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Dot3492 commented
This would help people figure out what demographic they are dealing with and consequently improve content. Similarly you could better figure out who you're having a hard time with and work with the info
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thatdudebig_ commented
I believe this should be implemented . A clear and honest platform will always attract more users .
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7ssshadowsss commented
This should defiently become a thing, Having a clear analytics will help streamers and the company as a whole.
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Borderlandsgamer commented
Would love to have more insight like this
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LittleSiberianBear commented
transparency is king. why not help people and the people that make this website what it is? help us help you help us all?
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shepsalmighty commented
Your content creators are the driving force for the platform, they should know as much as possible about where their revenue is coming from to best support themselves and therefore twitch in general.
knowledge is power init
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XiY3n commented
Providing as much channel telemetry to creators as possible will always be beneficial to their continuing success and lead to more inspired innovation in delievered content.
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GenerallyHeroic commented
This information is What we need to make a more informed decision on what type of content we want too where. we as a community need such information to do the full job of a streamer and successfully make twitch ourselves money.
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thebignosedbaron commented
I do not understand this fully but from what I understand this should have been much more clear and better explained
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popemanchild commented
If you have more transparent information for the streamers they we will be able to work with you easier and more happily.
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fannyslam commented
This is absolutely crucial to help your creators grow on your platform and keeping earning both themselves and your company an income.
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FuelClock commented
Would love to have more insight like this
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BayanW commented
I was told to not put a 7 but i refuse 77777
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JorianXIII commented
Stats matters
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Artock commented
More information for your users have will enable you to be more transparent and communicate things better. And this kind of information will help streamers manage their channels better as well.
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Rovendoug commented
Being able to know a better breakdown of how ads are benefitting your channel is super important. I support this request.
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LordDynuKin commented
More information whenever possible to be given helps everyone, not just the streamers. Being able to decide how to run things and having more feedback when things aren't working helps figure out why people are staying or leaving the site.
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drfever01 commented
Thor for the win!