Improve Rerun Transparency, Reduce Viewer Friction
Hi Twitch Team,
I’d like to raise a concern that’s been affecting my experience as a viewer, and likely many other viewers.
Too often, I’ve joined a stream, interacted in chat, and only afterward realized it was a rerun. This happens because streamers bury the word “rerun” at the end of their titles, which is easily missed, especially on mobile or tablet, where titles are truncated. Even on desktop, personal settings can hide the full title. It’s frustrating to engage with what I thought was a live community, only to find out it’s pre-recorded.
What makes it worse is the ad wall that hits right as I try to check out a new streamer. If I’m greeted with an ad before I even know what the stream is about, I often click away immediately, and forget the streamer’s name seconds later. Combine that with unclear rerun labeling, and Twitch loses a potential viewer, supporter, and bit spender in a matter of seconds.
Here’s what I’d love to see:
Require “Rerun” to appear at the start of stream titles for visibility,
Enforce use of the official rerun tag or label across all devices,
Display a clear rerun badge, like the “Live” badge, on every interface,
Consider reducing or delaying ads for first-time viewers checking out new streamers,
These changes would improve transparency, reduce viewer frustration, and help streamers build trust with their audience. I want to support creators, but I also want to know what I’m watching, and I need to see it before I’m asked to sit through ads.
Thanks for listening, and I hope Twitch continues evolving to support both viewers and streamers better.