Disable preroll ads for users with Stream Display Ads enabled
With the testing of Stream Display Ads, many creators are excited to begin using them as an alternative to disruptive full video advertisements. However, because preroll ads are still displaying, the main problem being voiced in my community still isn't being addressed: the disruptive nature of preroll ads.
To quote my friend Kit, a fellow streamer:
"Those [preroll ads] are so frustrating, especially hopping into a stream from a raid. Missing all the hi's and thank you's and welcomes because I gotta see a 90sec ad about totino's"
Stream Display Ads are a great alternative to full video ads, but only when they CAN be used as an alternative. Please give us the option to fully utilize these instead of forcing disruptions to our content.
SDA's should definitely be the future ad method for twitch, nothing drives viewers more insane than being cut off at the worst times unable to see or hear your stream during highlight moments. Twitch is about entertaining the viewers and interaction, how can you do that with ads that disrupt that? Display ads should replace prerolls or scheduled ran ones.
I 100% agree with this. I'm an itty-bitty-tiny channel, so being forced to have the one or two people that actually join my streams watch an ad before getting to watch what they came for is a real killer. As it stands, these SDAs do jack **** in resolving this issue, an idea expressed several times across the community. I would absolutely enable SDAs if that option negated the need for Pre-Roll ads.
If SDAs have no impact on pre-/mid-roll ads, then the question streamers will ask themselves is "Why bother having them active at all?" In the same way that manually running ads prevents video ads from playing for a set amount of time, SDAs should do the same thing. Naturally due to their format they'd do so for a shorter period of time, but I have little doubt that more frequent SDAs would result in a better viewing experience than less frequent but more intrusive manual video ads, which could be reserved for actual breaks during a stream under such a system.
SDA's are a great idea but please either remove pre/mid-roll ads or at the very least make the SDA's count towards pr-roll time. Pre-rolls are incredibly damaging to streamers. Nothing kills a raid like a pre-roll, and personally when I'm scrolling around for a streamer to watch, If I am not in the mood for an add I immediately just click off when one occurs and end up going to Youtube.
You acknowledge that the current pre/mid-roll ads are disruptive and as a result of that feedback have created SDAs, however they have no impact on the ads that they were inspired by. It's literally just *more* ads.
Please have it so SDAs disable pre-rolls. SDAs are 100% a step in the right direction for this platform and the content on it, but simply adding them for the poops and giggles, along the statement that video ads are disruptive, whilst still running those disruptive ads just makes Twitch look disingenuous and yet again tone deaf.
Take this SDA idea and implement it in a way that is actually meaningful and beneficial in a consumer friendly way; have them disable pre-rolls. I guarantee people will run them far more frequently if it means getting rid of pre-rolls. I personally would be happy to run them every 15 minutes if that were the case.
In my opinion, the new Stream Display Ads are a step in the right direction, but should replace pre-rolls entirely since the point of them is to make the ad experience less intrusive. Also, instead of disabling pre-rolls with manual video ad-breaks, make those disable the SDAs instead for creators that want to ensure that the majority of their stream is uninterrupted by ads.
Just here to add another voice that SDA is a good idea and that they need to contribute to the pre-roll time.
Adding to this, to quote another community member:
"Or my favorite. It feels like I’ve got bad lag. Only to refresh and watch a commercial"
This is a problem across our communities that we feel using SDAs as an alternative to mandatory preroll ads can benefit.
I wholeheartedly second this, as the aforementioned Kit here. Preroll ads are an especially large nuisance during raids, where the friendly, energetic atmosphere created by the surprise of a raid is lost on those watching a lengthy ad. By the time the ad is over, so is the excitement, any announcements or introductions the streamer has made, etc. I fully understand that ads are a large part of Twitch, but would like to see some alternatives introduced where perhaps longer/more frequent stream display ads can replace preroll ads.