make an 18+ twitch website
Make a Twitch website that's 18+ only, possibly with more lax moderation and rules.
One that's similar to twitch, but it's 18+ and it's a separate website. It's unlikely that there would be any monetary loss, long term. Quite the opposite actually.
Twitch is already considered somewhat of a shady **** site, so it would have no bearing on their reputation.
The only difference would be that the 18+ content would get its own twitch website and would thus be separated from the regular content and make the main Twitch website predominantly for gaming again.
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andynightly
commented
I participated in a heuristic evaluation https://clay.global/blog/ux-guide/heuristic-evaluations of an internal website that hadn’t been updated in years. It was eye-opening how many usability problems surfaced without user testing. Simple issues like inconsistent navigation and unclear feedback were everywhere. The biggest benefit was speed—we identified problems in days instead of weeks. From that experience, heuristic evaluations feel like a practical starting point, especially when time or budget doesn’t allow deeper research.