Automated 'Mature-rated game' content classification labels should be possible to remove for fully family-friendly streams.
With the new Content Classification system that has come into use today, replacing the mature content setting, there is one issue that I believe should be looked at.
Fully family friendly streams who are playing limited aspects of a game (such as an MMO) should be able to toggle off the automated label, as the interstitial shown to viewers will discourage viewers who would otherwise be watching said family friendly content.
For example, I stream the Elder Scrolls Online, which carries an ESRB rating purely for content in quests and dungeons. However, all I stream is housing tours, looking at creative housing builds and discussing how they are made. Under the new system, this is automatically given the 'mature-rated' tag, despite being entirely family friendly, and will likely have a direct impact on viewership.
As there is a warning system in place for creators who misuse or incorrectly label their streams, could an option to remove automated labels be added, with a pop-up that reminds creators that 'If you fail to accurately label your stream, you will receive a warning via email'?
The game's age rating does not necessarily make the stream's rating, but the streamer themselves definitely do. A streamer like Nordenheim might explore the E-rated aspects of an M-rated game, such as The Elder Scrolls Online, while ensuring his commentary and chat are as family-friendly as possible; meanwhile, another streamer might play a game with a lower age rating, such as Minecraft, and not manage their language while openly making crude jokes and discussing mature topics.
100% agree with Nordenheim on this! For some games, they are just too vast for every aspect to be covered by the Mature rating. For these types of games, you can stream portions of them without including the mature aspects of it. The streamer should have the flexibility to remove the automated label. And get reported if they are misusing or not properly labeling their streams.