Replace/Fix Video Views (a.k.a. YouTube Does It Everyday)
Twitch has removed "Live Views" because it was inaccurate. It was effectively website page views, without mobile, TV apps, etc. https://help.twitch.tv/s/article/stream-manager?language=en_US#stats
It likely should not have been an estimate of "live views" for so long. So, it's good it's being removed.
However, there's no commentary or explanation on why we do not have intelligent video view metrics in its place. Video views tracking (normally a tracker placed into a video after potential ads) has been around for over a decade. And there have been tons of advancements.
We should have a minimum, intelligent video view stat to understand how many TIMES our content was watched or reloaded. This is bare minimum stat that all streamers need.
Yes, live views are different than VOD views. We should see both clearly. But to not even have Live Views is severely lacking. None of the following suggested are a remotely reasonable replacement: average viewers, minutes watched, follows, and unique chatters.
Follows has nothing to do with viewership. Chatters is a solid engagement metric, but represents a vocal minority; again, nothing to do with total eyeballs.
Average viewers does not tell you how many people are joining and leaving -- especially by the amount of hours you stream (although it of course represents general growth). Worse, these numbers are easily cluttered by raids data.
In sum, Twitch Partners and Affiliates who are trying to understand how their streams are viewed in total and monetized have very little way of measuring this. We at least need to know why Twitch can't provide this info, and what it's doing about metrics in general to give us more insights.
As it stands, Twitch's metrics haven't progressed greatly and are sorely lacking updates.
The following should be available as a gold standard:
- Live Views
- VOD views of archives and clips
- Average View Duration (avg. mins watched per unique viewer)
- Impressions (Auto-Play directory, Auto-Play frontpage where no sound or clickthrough)
- Impressions CTR (how many people are clicking you when seen in a directory)
- Ad Dropoff/Exists (Unique Viewers or similar who exit during an ad-server-provided ad)
And Don't Forget:
- Daily What Categories Do My Viewers Watch (not weekly). The example is, if a massive Early Access game trends (e.g. Among Us). Within 24 hours we should see if our viewers have been watching a major trend. Waiting 7 days for minimal data on this is barely helpful.