normalize Ad volume with content volume
Not as frequently as before but still often, Ads play which are dramatically louder than the broadcast content. This is an annoyance, interferes with other people in the house, and frankly makes me more likely to mute the ad and go do something in a different tab.
Normalizing volume levels with stream average volume or peak volume wouldn't take a huge amount of processing power and would fix the problem entirely. It's required by the US's FCC in other broadcast mediums, but it's really just a quality of life improvement for the viewers and a mark of good production.

Setting this to a partial release status as the majority of ads on web and TV apps should now have normalized sound. We are still continuing the work on this and will update the status again when it is fully complete!
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Jarno commented
I am not going to ever buy these things you are advertising to me so PLZ stop it or at least make them muteable or mute them automatically ! It's ruining all the fun i'm having on twitch and making me really angry !
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Alnydesr commented
^this. It feels like Twitch is forcing people into using adblock in order to protect their ears. I'm still resisting because I don't mind ads in general but Twitch has been completely ignorant towards the loud/unmutable ads issue for as long as I can remember. I really like my ears so I don't know how much longer I will resist.
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qpan commented
Really there have been a few like this dead rising ad where no matter where your volume is set its blasting and not controllable these ads need to be reviewed better or at least Q&A'd espically when reported as being too loud Etc .
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Anonymous commented
I have no issues with the other ads but for some reason whenever these ones come on they blow out my damn ears as a headphone user. 'Muting' them works after the initial shock, but as somebody who 'lurks' a lot, having a loud random noise come out of nowhere whenever an ad plays is frustrating.
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Alex commented
it's illegal for cable companies to play ads that are louder than the aired shows so why is it ok for twitch to do it? Whether they can or not, it's just rude to viewers. Let me just say I don't mind ads, i like supporting twitch and the streamers but when they are so loud it wakes up other people in another room thats just unethical for twitch to do. I have repeatedly "left feedback" that the video ad is too loud and (in some cases with Gears of War 4 for example) was unable to mute. Is it too much to ask for my sound setting to be respected? Too much to ask twitch to attend to their user feedback and commit to what viewers ask in return for their time watching? Thanks Twitch, for uhh... well nothing yet unfortunately.
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Anonymous commented
And this is not only issue when watching multiple streams, also its "kinda" annoying if you are trying to watch streams without alarming anyone and forget to mute windows. Which is not the proper way to do it but only possbility atm.
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J commented
When I mute a stream I'm watching, I'd love for the ads to be muted as well. Some of us watch streams like SaltyBet while multitasking other things and it may require our focus on another screen, etc. and it's incredibly annoying to have the stream muted and then being blasted intrusively with an ad that is more often than not, louder than the stream volume itself.
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Seth commented
The Volume On Commercials Automatically Blast Super Loud, even if i have my volume turned all the way down, and if I have it muted, it Un Mutes it, this is absolutely Ridiculous ! It so annoying it keeps me from watching Twitch alot of times
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Anonymous commented
The Ads that you play on Twitch can occasionally be excessively loud, to the point of rushing to remove my headphones so I don't damage my ears.
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Black_Dog_z commented
you mean you mute it when you can... Not all ads will even mute! This is a bug that really needs to be worked on. If you are going to have ad's make them less obtrusive and make me want to leave a stream when i cant even mute or lower the volume of the ad. This sort of thing promotes ad blocking and we don't want that!