normalize Ad volume with content volume
Not as frequently as before but still often, Ads play which are dramatically louder than the broadcast content. This is an annoyance, interferes with other people in the house, and frankly makes me more likely to mute the ad and go do something in a different tab.
Normalizing volume levels with stream average volume or peak volume wouldn't take a huge amount of processing power and would fix the problem entirely. It's required by the US's FCC in other broadcast mediums, but it's really just a quality of life improvement for the viewers and a mark of good production.

A majority of ads on web and TV apps should now have normalized sound. We are still continuing the work on this and will update the status again when it is fully complete!
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Someone sick of your shit. commented
Your morons.
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Anonymous commented
Seriously Twitch, I love your product and don't mind you pimping your own stuff (its good; go for it) and disabling ad block. But your personal ad makes me remove my headset/mute everything because it is so loud. Please change this as hearing loss/damage is permanent and dangerous
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Someone sick of your shit. commented
Assholes
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Edward Coad commented
Watching streamers who talk or play music have a set volume they project at. No ad should ever go past their highest levels of volume or else the viewer becomes frustrated with twitch(free version) and almost resentful as *their mood deteriorates due to the commercial/trailer hurting the ears. If its twitch's goal to promote subscriptions/turbo buy annoying the free customers then good job! but if not. I recommend allowing us to turn down or mute ads and I wouldnt even mind watching them at that point. Its only the volume problem thats annoying.
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Anonymous commented
Im watching a stream across the room... And then the adds go full volume... From low Volume... They also show twice
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Anonymous commented
Need to normalize the ad sounds with in-game sounds otherwise I might poop my pants.
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Ollee64 commented
I agree with this in that there should be some sort of master auto ducking at the beginning of all volume variable state changes on the site. Going from channel to channel, the player keeps previous settings, but 75% can go from too quiet, to just right, to EXTREMELY EARBLEEDINGLY LOUD in a matter of 5 clicks. It's something I've come to expect, but it would be a relatively simple QoL improvement that would make the player more user friendly. This would be another QoL improvement with Ads that if they matched the relative volume of the what your video player is currently set at.
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M commented
I've been reporting pv pro adv since at least few weeks for being too loud. You do nothing
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qpan commented
a couple more ads to bring to the table one is the JOHN WICK movie AD OMG thats loud , and the TACO BELL AD , i realize twitch has a releationship with taco bell but really ?? the dB value is way to high when i can hear the ad across the room with my head phones OFF
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Anonymous commented
FUCK YOU MY FUCKING GOD IT WOKE ME UP CHANGE THIS FUCKING GARBAGE YOU UNTHOUGHTFUL MONSTERS
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Anonymous commented
FUCK YOU STOP MAKIng LOUD ADVERTISEMENTS THAT FUCKING BLAST WHEN THE STREAM IS MUTED YOU FUCKING ASSSHOLE PIECEs OF SHIT
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Maxamune commented
Keep it up twitch with being unable to mute the ads and I'll start a boycott. Stop it with the unfair practices you greedy son of a bitches. You are rich enough.
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FreshAir_5 commented
this really needs to be fixed but twitch apparently doesn't care/does it on purpose :( (many users posted this problem here already)
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Anonymous commented
please ensure ads can be muted, I am getting ads that do not respond in any way to volume slider and blast at uncomfortably high volume
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Anonymous commented
Let me mute the commercial when entering streams would be perfect! So annoying
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Jurgen Atkinson commented
If you're using google chrome, you can right click the tab to mute the tab so all ads will be muted along with the stream. If you aren't using Chrome, other web browsers might have similar functions. I don't know.
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qpan commented
now the Taco bell ad that cant be turned down or effected , seeing twitch has a close partnership with taco bell i expected better than this kind of thing to slip thru . FIX the ad situation
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Anonymous commented
the commercial for that Mt. Dew drink has made me swear off Mt. Dew. I activly tab out of whatever I'm doing to mute the page as soon as that commercial comes on. It is louder than anything I have running, playes far too often, and is just obnoxious.
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Anonymous commented
Could it be made, that after 10 views, you can skip, like it is possible with so many other ads?
Thanks in advance!
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Richard commented
Ads are waay to loud. It's gonna lead to alot of young people developing hearing problems as they grow up. Show some damn responsability..