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How can we improve the ad experience?

Ads: Feature Request

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normalize Ad volume with content volume

Not as frequently as before but still often, Ads play which are dramatically louder than the broadcast content. This is an annoyance, interferes with other people in the house, and frankly makes me more likely to mute the ad and go do something in a different tab.

Normalizing volume levels with stream average volume or peak volume wouldn't take a huge amount of processing power and would fix the problem entirely. It's required by the US's FCC in other broadcast mediums, but it's really just a quality of life improvement for the viewers and a mark of good production.
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DaJMasta shared this idea  ·   ·  Report…  ·  Admin →
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Relevant Update  ·  Ana responded  · 

A majority of ads on web and TV apps should now have normalized sound. We are still continuing the work on this and will update the status again when it is fully complete!
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  • Snuubnose commented  ·   ·  Report

    I'm about to sue twitch for hearing loss.
  • Aodhfyn commented  ·   ·  Report

    Please lower the volume on ads. They are always too loud, especially in comparison to the streamer. It is bad enough that it frequently shocks and hurts me when they start, and I have been having an exceptionally negative experience, especially with more vivacious audio.
  • bullipatty commented  ·   ·  Report

    5 years, no solution... I just wish there where laws against this... but you can bet if i ever get a fine when the earth starts shaking in the night cause twitch start playing ads i will redirect it to twitch
  • ExpedientFalcon commented  ·   ·  Report

    The Intel Gamer Days ad is like 5 times louder than all the other ads that play. It's deafening loud and plays at least once every ad break for me.
  • Youyou404 commented  ·   ·  Report

    Haha I was about to fill a support ticket about that :)
    I don't know this much about USA, but I know many country have strong consumer protection laws regarding volume of advertising on TV (a quick check shows some laws emitted by the FCC). In some countries these laws can also be applied to internet.
    Overall it would make the experience more "enjoyable"...
    Either you keep the loud advertising or you keep the three 30 seconds ads every 15 minutes ;)
  • PaprikaBones commented  ·   ·  Report

    I was just watching a VOD on Twitch when an ad for Monster and Apex Legends or some such played randomly and it **** near blew my ear drums apart. It was just blasting music straight away and absolutely way too loud - made worse when the stream I was watching was much quieter. This needs to be fixed.

    This sort of junk is why some people use ad block.
  • soteca2 commented  ·   ·  Report

    The AD volume on twitch is absurdly loud compared to the stream. Doesn't matter which stream, the AD is at least 50% louder. I can no longer watch twitch at work or laying down in bed because of this. This was obviously an intentional change as i have never experienced this issue until the last few months. If this continues I am going to have to take twitch off my white list from my ad blocker
  • PowerSlave666 commented  ·   ·  Report

    The ads played on VODs are still way louder than on live streams and it's really disruptive. There is no reason for that other than annoying your viewers. Can you please fix that? If you did it for ads played during live stream 9 months ago, why is it taking so long to apply it to all the ads played on the site?
  • Sofa1 commented  ·   ·  Report

    Having a streamer set to maybe 25% to suddenly have a ad play at 100% regardless is incredibly disruptive. In the last two days, almost every single ad I have experienced has had this issue.

    Re-adjusting the volume in the ad corrects the volume, but as soon as the next ad plays it goes right back to 100%.

  • scooterjr37 commented  ·   ·  Report

    Why are your commercials twice the volume of the steamer? Please turn them down it’s annoyingFirst thing in the morning when working from home. Don’t want my neighbors being disturbed. It’s worse with ear buds in, really not trying to go deaf over a Genshin Impact ad. Thanks!
  • DerRue commented  ·   ·  Report

    Every time some Ad blast my ears away, out of nowhere, I dislike using twitch more. Guys, just make ads the same volumen as the stream and not 100% volumen every time again. It's really repelling to use twitch.
  • yajmai commented  ·   ·  Report

    This is by far the MOST FRUSTRATING experience as a twitch viewer. the number of times my ears have been blown out is ridiculous. This shouldn't even be a feature request - it's a requirement. FIX. IT.

  • TriBulated commented  ·   ·  Report

    I have noticed that even after adjusting the slider down each ad resets the volume again and blasts my ears. I have to either immediately touch the slider (keeping it exactly where I already put it) to get the sound back down to a comfortable level or just mute the tab while ads play. Please fix this.
  • worst_case commented  ·   ·  Report

    The sennheiser advertation gets really loud in second part

    ban that **** please
  • just_fireball commented  ·   ·  Report

    This is a huge problem on VODs. I often need to adjust the in player volume slider from 80% down to 5-10% to match ads to the content volume. I understand if there's a 3-6 dB difference but this is more like 18-24dB.

    I often like to watch VODs while I'm working on other projects to relax and this audio shock really makes me hate your platform.

    I don't have any issue with the amount of ads on Twitch but this needs to be addressed...like, yesterday.
  • Ins0mniZack commented  ·   ·  Report

    This is not functioning properly currently on VODs. at least not on my system running the current version of Chrome

  • Raccoo__ commented  ·   ·  Report

    Many times watching a vod I have to turn up the volume to hear, and then my ear drums are blasted when suddenly there is an ad that plays. Either having the volume stay the same or have a brief pause to give me a chance to lower the volume so I don't lose my hearing. Thank you.
  • tusela commented  ·   ·  Report

    Or the ability to Report and Block particular adverts (Razer!) for excessive volume, etc.

  • FryAlive commented  ·   ·  Report

    its fun and engaging to have ads take up 100% of your sound space saturation when you're trying to do literally anything else, it's not painful, annoying or distracting in the least bit.
    It's completely safe to be driving along on the highway, listening to a vod and have an ad come out of nowhere and ****** punch your ears into oblivion.
    this certainly won't affect viewership at all, especially not newer viewers.

    to be completely serious, though, I really don't mind ads, unless they are either incredibly long, repetitive, ridiculously frequent, or straight up untruthful. but coming here from the competitor with the red play button (whose ads check all those boxes), even those ads are somehow preferable to some of the ear-ending ads on this platform. (looking at you, Razer)

    otherwise, i actually enjoy some of the ads that are on twitch.

    also sept. 9 was quite a while ago.
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