Possible Solution to Twitch’s Poor Advertisement Rates | Increased Viewer Happiness | Helping Streamers Grow
Right now, you turn on a stream, say ‘Valorant,’ and you get hit with a 3 minute advertisement. Then you can watch the streamer.
What If Twitch changes the “Advertisement” to other streamers instead? So for example, instead of being shown a 3 minutes advertisement about a food, drink, or a game. Show 3 minutes of someone else’s stream with the “Goal” of introducing “the viewer” to the possibility of discovering their new favorite streamer.
From there, the viewers begins to grow attached and subscribe or gift subscriptions as “the viewer” currently does now with their favorite group of streamers. In this case, the NEW “advertisement” would be an attempt to increase the pool of streamers “the viewer” normally watches. Thus the increased number of subscription would provide an alternative type of advertisement revenue system which is effective against blockers.
To Increase the likely hood of success, you can set what type of streamers you are looking for. In this example, your watching Valorant but thanks to the NEW “advertisement” you find an additional streamer you enjoy watching Valorant as well.
Overall, this will enhance the viewer experience because you are being shown the exact game you are watching already, just a different streamer. Therefore, this 3 minute advertisement you have to sit through will be much more bearable.
The NEW advertisement is intended to increase the follower numbers of the streamers being advertised. A CTR (Click Through Rate) could be established.
Furthermore, this will help stabilize streamer income by reducing the effects or possibly eliminating outside factors such as time of year and seasonal events (Income Roller coaster). This solution could increase Twitch’s total number of channel subscriptions. This is better then the advertisement model due to the increased revenue.
TL;DR Instead of showing advertisements of random stuff, show similar games of other streamers instead. Allowing them to grow will increase their subscriber numbers which brings more consistent income than advertisements for the Twitch platform as a whole as well as increase channel subscriptions.