Multiplayer Ads: Benefit both, the creator and the viewer
The idea of rewarding only the creator for every vote seems like a wasted opportunity for me, normal ads do that already.
Instead, what about giving back to both, the creator and the viewer?
The way I understand it, every vote seems to get a certain value (e.g. 5 bits) which will then be all added together and sent to the creator after the ad is over.
What if instead of bits, this value would be divided into gifted subs and every participant then gets a chance to win one of them, while any possible remainder gets paid in bits to the creator.
This way, viewers would have more of an incentive to participate in these interactive ads, the creator would have more of an incentive to run them, and all sides have the chance to get something in return.