Picture-In-Picture was a good idea to roll ads non invasively. It initially dawned on my but I was unsure how to provide that feedback.

The UX on mobile is still rather rough when it comes to pre-roll ads, especially when people are co-streaming and you want to quickly swap between two channels.

I propose that on mobile, rather than play a video for an advertisement, a silent banner is placed under the video player, which could be used to embed dynamic content, for maybe ~5 seconds and then it could be dismissed. Keeping in mind that users might not have the best connection on mobile, this banner would ideally contain something that is lightweight.

As they are, advertisements on can also be quite jarring. If, for example, a user is wearing earphones and the stream volume is lower than the ad volume, then the user will experience possibly pain and discomfort while the louder advertisement is playing. Something perhaps to feedback to Amazon and your partners. This is a relatively frequent experience when watching a VoD.

I think in general, invasive advertisements are not appreciated, and more so on mobile, but it is one which is inescapable for the platform. Your attempts to address these challenges are appreciated of course. There are solutions to this problem but they are beyond the scope of this initial proposal.

Thanks!