This is just a bad idea. There is no positive feedback to be given to this decision. Just stop immediately

I know I'm basically a "nobody" streamer compared to most people replying over Twitter and on here, but I wanted to provide my feedback anyway. This will basically kill streams that are still getting up on their feet and don't yet have a solid viewer-base to grow with. It'll be hard retaining viewership when a mid-roll ad break can interrupt a streamer trying to build a rapport with potential regulars who won't be able to hear responses to whatever they were talking about just before the interruption.

This will also negatively impact ASMR and Among Us streamers. Imagine a quiet, relaxing ASMR stream disrupted by an ad with loud intro music, or an Among Us stream interrupted as an Impostor is getting out of being voted out all slick-like. Viewers will come back without knowing how the streamer lived during the voting session, and would either have to wait until the streamer has time while finishing the rest of the crewmates for them to give a recap, or wait for the VOD.

All-in-all this seems to be a bad idea to me unless we have the option to opt-out of this. If opting out is out of the question, then make the ad break longer for creators so we can decide when to run ads without these mid-rolls negatively impacting crucial moments during a stream.

You have the data to know this was a bad move and you did it anyways. Also let the companies that pay for the ads know, they don't work like they used to. Ads are beginning to show a negative trend in product engagement not positive. Its almost like people on the internet HATE ADS!

This is a bad idea and there are other streaming platforms that are going to love you for having implemented it.

if you see an ad on twitch, #closetwitch.

by leaving twitch as an ad plays, will send a clear message.

As a creator, I think this is a terrible idea and will ruin the viewer's experience. If you insist on doing this, please give creators the option to opt out.

(And separate Live streams from reruns while you're at it.)

I haven't had a chance to read more than a handful of comments here, or on twitter, but I believe everyone is concerned that this will have an OVERWHELMINGLY negative impact on the stream experience - for both streamer and viewer.

If Twitch truly believes this is a positive change, then I can only assume there is some thought somewhere behind this, which needs to be clearly communicated to everyone as soon as possible. This is especially true if there is any empirical data that can support the position - give us something definitive, stats based and that might help people. (And yes, I know this is an "experiment" suggesting that the data might not exist yet.)

The cynic in me suggests that this is not a change that Twitch is doing for the benefit of the platform as a whole, but rather a move to attempt to increase ad revenue. I could argue why this will only increase the number of people using ad-blocking software (my own first reaction) but I imagine other people have already made that argument.

Instead, let me suggest that the best way to actually increase ad revenue is actually to engage with creators/streamers. I know of some that will happily pay twitch the portion of ad revenue they receive to get rid of the ads, in the name of creating a better, more open and welcoming community (and one of those has publicly stated this on stream.) Others would no doubt be happy to work with twitch to create an environment that helps viewers engage with the advertising - if they can be given them some degree of control over the advertising, they can help select adverts that are actually suitable for, and will resonate with, their audience - something that studies have shown actually increases the effectiveness of advertising.

Randomly interrupting content to display advertisements, with no regard for what is currently being shown or discussed in said content, is a plague upon good media production. The mid-climax intermission sequence in Monty Python and the Holy Grail was a -joke-, not an example to be followed.

Terrible, awful, horrid, just please no idea. I think that about sums it up. If you want to find a way to get more ad revenue in why not just play them on mute in a window pop up or something , don't cut off the streamer , essentially having them talk to nobody unknowingly while said ad is playing, and have their viewers miss potential gems to clip or share.

I get that you basically have a monopoly on game streaming now, but this is slimy even by those standards.

I have hit the ability to run ads and I don't even want this taking it out of the streamers control is just a bad idea

Just don't destroy twitch, so cancel the midrolls

Mid-roll ads ruin content. Period. Imagine if the Superbowl hard cut to Bushes Baked Beans right after a fumble that could change the outcome of the game. People would flip their wigs over that! So why do it on twitch?

This reads as a completely cynical ploy for cash that doesn't respect the content which I use twitch to view. This platform has created so much variety and many enjoyable experiences. I don't hear anyone saying there shouldn't be ads or that the platform shouldn't be profitable for its owner but this is a detrimental way to increase ad viewing. It will certainly mean I won't be buying things advertised on twitch and if it isn't removed will probably mean other platforms are preferable.

You're honestly lucky you lost a competitor this year. Was hoping to stream raid prog next tier but I honestly don't want to bother now! :3c

It also smacks of something pushed down from the top, by people who are woefully ignorant of how and why people enjoy streams in the first place. Mid-roll ads make a continuous live experience more volatile. Not great.

You guys make enough money as it is.. you don't need anymore. In your attempt at greed you are affecting not only your own creators but the people who support those creators and your platform. Get rid of the mid roll ads! Or t the VERY least give control to the creators to decide if they want to use the option or not. It shouldnt even be your decision to roll ads during someone elses stream.. make it make sense!

This is a horrible idea. Enough Ads already

There is a major problem with how Ads are run on Twitch and it blows my mind they want to introduce mid roll ads. Twitch should focus on fixing already existing issues rather than worsening the problem with mid-stream ads.
Pre-roll ads already negatively impact many streams and discourages discoverability.
Who is going to stick around and watch a 30 second, unskippable ad when trying to find a new streamer they may or may not like? Not many people. 90% of the time, most people give up after 2-3 streams and swap to another platform to watch content.
Mid-roll ads can be detrimental to streams, large and small.
Mid-roll ads will ruin viewing experience by disrupting highlight and clip-able moments either it be an amazing play in your game, a funny quote, a good part of a story, etc. They will even ruin viewing experiences for those with more unique channels, such as ASMR, beauty, art and many more than revolve around a more calm atmosphere.
If twitch still feels the desire to roll out with mid-roll ads despite the obvious uproar against it, at least allow content creators to "opt out" or "opt in" for it, such as YouTube allows people to turn mid video ads on and off.
Instead, twitch should consider these options for pre-roll ads.

• make them skippable after 15 seconds for prime members

• no ads for viewers visiting a channel for the first time!!!

• or maybe introduce picture in picture mode for the pre-roll

• allow lower third or banner ads

• allow an ad on desktop that takes up the too 1/4 of the chat (thus temporarily squishing the chat).

There are so many ways and ideas to improve the ad viewing experience for both twitch, and it's users but mid roll ads are not the solution.

Small channels have a hard enough time getting viewers as it is, ads remove Joy from the streaming experience. If I wanted ads, I'd go watch TV.

Doesn't Amazon make enough money as it is? Mid-roll ads and pre-roll ads are things no one WANTS to see on twitch.

I believe this will ruin the experience for many who enjoy streams for gaming or ASMR. People will leave channels due to interruptions and imagine the heart attack mid asmr, falling asleep, then BAM an Advert for an action film with gun shots and sirens. 😬 please no & thank you