Your community of both streamers and viewers do not want this. As a streamer I choose to run an ad to coincide with my mid-stream break. I don't need my content interrupted by ads, and my viewers don't need or want my content interrupted by ads.

The big problem is you're taking control away from the streamer. I sit and take time to explain many complex concepts and systems in my game. To have someone pop up in chat tell me they missed half of an explanation because the stream got muted for an ad I have no control over is tedious and will lose me views and follows.

I think you need to take this idea and wipe it right off the drawing board.

People get advertised at ALL the time. I don't take a blind bit of notice of ads, and Youtube and Facebook's approach of putting unavoidable, unskippable ads for rubbish I don't want or need right in the middle of something actually interesting I want to watch gets right up my nose. Don't force this rubbish on our viewers, please. No one wants it.

If you need to run the ads, why not do it in a subwindow or split the screen with the broadcaster on one side and the ad on the other?

The current forced ads have already caused me to miss pieces of content that people are talking about in chat. If you make them more often will just make this more of an issue.

I am all for the broadcasters and Twitch to make money, but forcing more ads that are unrelated to me and my location is just wasting the ad provider's money.

Adverts should be entirely at the streamers discretion. Twitch already takes a 50% cut (30% for larger streamers) and these adverts are an interruption viewers will NOT appreciate. This could be the difference between attracting a new viewer and driving them away, hurting the dedicated streamers on the platform. Your streamers are your biggest asset, treat them right and you'll reap the benefits Twitch/Amazon.

Ads ruin the user experience. PERIOD. It is NOT helpful for the smaller streamers as we only see pennies for something that turns viewers away. I don't even roll my own ads on my channel for I care about the experience for my viewers. Pre roll is a bad idea, mid roll is a worse idea. Give creators the option to opt out of rolling ads in their streams at all. Give them full control. It's their content let them do what they want with it

It's disruptive, blocks people from engaging with live events as they are happening or potentially missing key moments completely.

It's annoying when you join a stream and miss the streamer saying hello because a sudden instant ad plays, and this makes the experience even worse on top of that!
The more ads are forced on me and block me from the reason I came to the site the less reason I see to stay on the site. Is that really so hard to see?

Streamers should be in control of when ads run. It's their live show, if you really want to support them you would actually be supporting them instead of hiding unfriendly moves behind the guise of helping creators.

I hope this doesnt happen, I try to roll ads on my own and would prefer to control it if needed.

As a streamer who is just trying to get up and running and hasn't even made affiliate yet, this is a terrible idea. I have a hard enough time keeping viewers as is. Shoving this down the throat of content creators is going to horribly effect the community.

Please do NOT do this. I understand that ads are how you make your money as a company and that it certainly comes down to business, but this is something that will embitter viewers and add undue stress on already (likely) stressed streamers. There simply must be another option.

Twitch is a streaming website where the draw is to experience things happening live. Midroll ads can interrupt an important live event. The picture by picture feature is not helpful as that is just a small screen.

Just let streamers continue showing ads as they want, they know best when the appropriate time for an ad is during their stream.

Bezos, you're already richer than almost every single person who was ever lived throughout history put together. Don't you think there comes a point where enough is enough?

NO ONE WANTS MID ROLL ADS!

I do not expect this to increase eyes on ads at all, rather it will turn people away from both established and growing channels. We have the ability to run ads ourselves at moments that do not interrupt the flow of our streams. Having them imposed on a broadcast by the platform, with no regard to what is happening on stream is only going to cause problems both for viewers (who will simply not bother watching anything) and streamers who now will have 1 more thing work their content around for those viewers that do put up with it.

Remove it

this is gonna cost us viewers and i allready have almost none so bad idea

Twitch this is a bad idea! All those people that trust their streamers to pace the ads, and don't use ad blockers so they can support their streamer, will turn those things back on if no one can predict when an ad is coming and pause the action accoridngly!
If viewers miss those potg moments, those key lightbulb moments, those virtuoso performances, those epic solos, because you dropped an ad on them - they'll go to YT or turn the adblockers on, either way the streamers you supposedly want to help get hindered by YOUR action. Do NOT do this.

Twitch has been on of the few exceptions where i do not have an ad blocker enabled. This is to support the platform and creators I enjoy watching. I will now be enabling my ad blocker. Twitch seems to have forgotten why content on the internet has exploded for the past 2 decades. I'll remind you.. It was mostly due to users/creators having full control and being able to escape the ********* that is main stream television. mid roll ads are psychologically agitating, your pretty much doing negative advertising where users and creators will hate the products/companies your interrupting content with. Entire generations of people have tuned away from television and helped create this industry for good reason. Your making twitch the mainstream TV of the 1990's. the internet as always will resist. nobody wants that **** anymore. get with the times and come up with something more original and modern.

These ads make most streams unwatchable since you're likely to miss out on the best moments. If I get too many ads on any platform I stop watching and the results of this decision has made Twitch unwatchable for me.

just to give some input as a viewer, and as a streamer, this is the dumbest idea ever.

Twitch has been on of the few exceptions where i do not have an ad blocker enabled. This is to support the platform and creators I enjoy watching. I will now be enabling my ad blocker. Twitch seems to have forgotten why content on the internet has exploded for the past 2 decades. I'll remind you.. It was mostly due to users/creators having full control and being able to escape the horseshit that is main stream television. mid roll ads are psychologically agitating your pretty much doing negative advertising where users and creators will hate the products/companies your interrupting content with. Entire generations of people have tuned away form television and creating a new lucrative industry for good reason. Your making twitch the mainstream Television of the 1990's. the internet as always will resist. Nobody wants that shit anymore. get with it come up with something more modern and original.

This is such an awful idea that it making me consider to not use twitch anymore as a streaming platform. Who in the right mind came up with this. I really want to know because I want to say them why? Like why, have you not seen what happens if you interrupt a live broadcast with a useless ad. People will the leave the stream in droves if that happen. Please reconsider removing this feature.