Continue stream audio while ads are playing
Currently, when some streamers play ads, their streams will still play in a little box at the top while ads play in the main video player. The problem comes when -- let's say something critical happens on stream, or chatter asks question you'd really like to know the answer to. You can't cash in on the information because the streamer's stream is either muted or gone during ads.
Yeah you can always go back and review the vods (unless streamer has them disabled) but that defeats the feeling you'd get out of experiencing whatever happened in the moment.
I don't mind ads that much but what if it were possible to have streamer audio playing at the same time as ads? Or be able to control the volume of ads vs. stream?
Allow streamers to do commentary / continue their stream during commercials means like Howard Stern show type live ads. The ads will be way more meaningful to your consumers (read: viewers) and way more valuable to your customers (read: advertisers). Advertisers will be willing to pay more for this type of ad.
Start encouraging your talent to build relationships with brands they truly love and believe in. You should do this together.
Consumers will want to engage with the brands promoted by the talent they support.
Do what TV channels do for mid roll advertising, and just have a silent advert for whatever pop up(the kind that advertise other shows on the same network and whatnot), that way the streamers conversations aren't interrupted.
Keep full screen audio advertising for pre-roll. Win win for everyone, you, streamers, and viewers.