Since Dan Clancy has taken over as the CEO of Twitch, I have praised the company for improving its communication with creators. The level of transparency has increased dramatically over the last two years, and it has been refreshing as a creator on the platform

The recently announced and implemented change re: Highlights and Uploads identifies a key problem with the Twitch leadership that is causing pain points for their creators. As someone that has worked with the C-Suite level of business over my professional career, I recognize that this issue - meaning the cost and ROI (return on investment) of permanent video content on the platform - was identified as a pain point many months ago. This issue should have been clearly communicated with creators on the platform, in a way that is easily found and digestible by creators and viewers alike. That way, creators could have been working on this over the last few months or even years versus trying to scramble in less than 60 days while still maintaining their livelihood, whether that's as a creator or elsewhere.

Instead, now your most dedicated creators - the ones who want the most to make great content on your platform - are stuck scrambling, trying to figure out how to manage this new rule that was implemented out of the blue. Your post on Twitter stating that "only 0.5%" are affected by this was incredibly callous, considering those 0.5% are likely in the highest percentage of revenue drivers on your platform

This post isn't meant to address the issue re: the rule change on Highlights and Uploads. You've made your stance and are unlikely to change it, as you've shown multiple times over your storied history as a business. What does need to be addressed is the continued failure by the Company to properly communicate pain points and concerns to the creators on it's platform. If what Mr. Clancy said at CES is true - that over 66% of the revenue on Twitch is driven by subscriptions - having a more informed and educated creator will only prove to benefit Twitch in the long term, as it allows creators to create more business friendly content. This, while simultaneously providing a more clear vision for creators to follow as they continue to try and create amazing content for you to host

In short, I'm asking for the following:

1. Clearly communicate identified pain points with creators, either via the Twitch.tv website, direct email, and/or through communication from Twitch Ambassadors

2. When changes are being considered, communicate with the to-be-impacted creators immediately to allow them to start working on solutions on their side, that way they can continue to create quality content for the viewers of the platform

3. Create a clear and identified Twitch.tv hosted space for updates and Twitch related news to exist. If a Final Fantasy 7 mobile game can have a notices tab with clear communication, Twitch can too

4. Continue to be transparent, both with creators and viewers, to allow for a trusted relationship to continue. Both for our sake and the longevity of Twitch.