Rethink promotion of sponsored streams on the For You / Followed Channels pane.
One of the streams I follow was doing a sponsored stream. The Followed Channels pane (in the desktop web page) showed that channel with a giant billboard ad below. It was also pushed to the top of the list. An obvious promotion of that channel (read: sponsor) by Twitch.
There was no way to hide the sponsor card to make the stream look normal. I ended up unfollowing the streamer just because it was so annoying to look at.
It's a bad look on Twitch as a whole. (And it's offensive to users that are paying not to see ads at all.) Find another way to make money.
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OhLawdHeChonkin
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