Scale the ad revenue split depending on the number of ads
From the latest blog post: "First, we’re updating the way disabling pre-rolls works for channels. Running three minutes of ads per hour in any way will disable all pre-rolls — they no longer have to be split into 90-second ads every 30 minutes."
I feel like this is not enough. I dislike pre-roll ads on Twitch, both as a viewer and as a creator, because they discourage checking out new channels. I understand that ads are necessary for Twitch, but they're not necessary for me, so I suggest giving creators four (or more) options:
- 180 seconds of ads/hour with a 55% split (<-- this is the current system)
- 90 seconds of ads/hour with a 27.5% split
- 60 seconds of ads/hour with a 18.3% split
- 30 seconds of ads/hour with a 9.1% split
These are sample numbers, but here's the gist of it: I want to EARN LESS on my channel, in exchange for fewer ads.
I understand that simply asking for fewer ads would be unrealistic. By scaling the revenue split accordingly, Twitch's earnings would stay the same, while creators would be allowed more freedom in how many ads they get.