Viewer incentive for watching ads
This is only directed at viewers on desktop, I would assume.
Nevertheless, why not create some type of incentive for viewers to not use adblock or some other source? Main ideas that come to mind are either a small bits reward system like you had with "watching ads for bits" with somewhere along the lines of a monthly deposit. The only other thing I could think of to back this is some type of reduction in sub cost, even if this is minimal (I'd hope .50-$1 but that might be high hopes).
I can't always sub, but I do keep adblock off to feel like I'm "doing something" apart from my social aspects, whether laughable or not.