I have been a part of the Ad Incentive Program since March-April of this year trying various ad lengths and seeing the consequences of longer ad running times. For context I have been Streaming on the platform full time since early 2019.

One major perk to any level of Ad Program offer is that Streaming has become more sustainable for specific partners like myself.

A major issue is that offers CANNOT be renegotiated. If you receive an offer for 1 min, 2 mins, 3 mins per hour one month, your next month could be a minimum of 5 mins per hour ranging up to 10 minutes.

For content creators that don't ever plan to create content that allows for this many ads per hour to fit nicely, this becomes an issue. (Especially for people who want to still utilize the program's offers)

For example, this month my minimum offer is 7 mins of ads per hour, where I would prefer the same revenue rate at a lower number of minutes per hour.

Without a renegotiation feature I can no longer utilize the program, due to its extreme requirements being a minimum of 7 mins per hour.

Renegotiating will help both Twitch and its Ad Incentive Program users, since more offers could be accepted and catered to the styles/types of content the creator intends to pursue during the next month. More ads will then be run on the site, benefiting Twitch and its partners.

This "take it or leave it" offer is very unappealing when they are always random feeling, with no way to maintain a schedule with ads.